QR codes for Brochures and Print

qr code on studio gym flyers
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Using QR codes on brochures, flyers, leaflets, and other printed marketing materials is an effective and convenient way to reach your customers. Businesses often use tangible adverts because they are easy to place at business premises or any other locations and often attract attention if placed in a visible place such as a counter or a stand. The main challenge is that nowadays brochures act as an instant reminder and often end up in bins quickly. There are many functions that traditional and old-school brochures can no longer perform and that is why QR codes are game-changers. QR codes make it possible to make printed materials interactive, more engaging and track the performance of marketing efforts. 

Benefits of Using QR Codes on Brochures and Print 

Here are the benefits of placing QR codes on brochures and other printed marketing materials: 

1. It’s effective and provides a clear call-to-action

Brochures and printed materials with QR codes empower consumers to scan the codes in a quickly and easily to access the information on their phones and save it in case it is interesting and relevant to customers. While most paper brochures end up in the bin after a few seconds of studying it, the link will be saved in your browser history and the customer will be able to visit the content behind the code anytime later.

The scans are unlimited and the information behind the code can offer more than what can fit in one brochure. Using QR codes on brochures is proven to be an effective way to provide customers with a clear call-to-action and ensure they act on it. 

2. It’s cheap 

Creating a QR code for a brochure will not cost your business significantly and is most likely to be much cheaper than the time and money the business will invest in designing and printing. If your business integrates QR codes into marketing campaigns and uses QRs not only on brochures, then the cost for creating an additional QR code is practically nothing. 

3. It reduces printing costs 

QR codes take the minimum of space while offering a lot more information than can fit on the brochure. No need to waste paper and try hard to fit everything the business needs to mention. 

Instead of printing all the necessary information, simply state the most important points and include a QR code with the rest of the information, essentials links, and other digital tools. 

A compact, stunning QR code will say it all while helping businesses reduce printing costs. 

Dynamic QR codes can also be easily updated and the content can be changed in minutes by simply editing the code on the Supercode dashboard. No need to reprint brochures every time the business wishes to include new information. 

university of auckland flyer with qr code for post graduate studies
Image source: Twitter post

4. It’s easy to design and make eye-catching 

Creating customisable, stunning QR codes for brochures has never been easier. Supercode empowers users to include business logos, use branded colours, choose from a wide range of frames and personalise a message. It takes less than a minute to create an eye-catching QR code and enables marketers to use QR codes to boost visual brand recognition. 

Choosing a place for a QR code is also important. To make sure customers do not miss it, place the QR code on the front page of the brochure and make it bright and attractive. 

5. It’s exciting to use for customers 

Customers love scanning QR codes. It is quick, fun and exciting to scan! While people are very used to brochures and other print materials, QRs offer an innovative way to be informed and educated about products as well as to be connected to businesses. The novelty factor will inspire many people to scan the code and experience the digital extensions of old-school brochures. 

6. It delivers measurable success 

Unlike brochures that end up being thrown away, scanned QR codes enable businesses to analyse the performance of each of the scans and the marketing campaign in general. The analytics dashboard on Supercode enables businesses and their marketing teams to track statistics and study how well the QRs put on printed materials and brochure campaigns are performing. Access to data empowers businesses to make better decisions and invest in their best-performing campaigns. 

Dynamic codes also enable businesses to simply update the QR codes on brochures without reprinting them, which makes brochures with QR codes a better investment for marketing teams. 

Applications of QR Codes on Brochures and Print 

When thinking of all possible creative use cases of QR codes on brochures, the sky's the limit. Whether the business wishes to provide customers with more information about the product, increase the number of followers on social media, drive traffic to a website or ask for some feedback, QRs are very effective and deliver measurable results. 

1. Inform and provide interactive learning experiences

QR codes go beyond what the traditional brochure can do by adding PDFs, videos, and augmented reality experiences with more content and value. Since information is stored in the mobile phone, it is more accessible and can be saved for later instead of getting misplaced or thrown away. Using videos, stories, and interviews with audios and pictures will display an intriguing way to convey information that can't be done on a brochure alone. 

Additionally, the content can be shared immediately and consumers are 39% more likely to share video content than share content in print. 

qr code on a label of an F-150 truck
Image source: Dealer Inspire

2. Increase sales 

QR codes lead to e-commerce sites that increase sales directly as opposed to reading a brochure and mulling over going to the store to purchase. E-commerce has been on a steady incline for years and is only projected to continue. 45% of the e-commerce market is from m-commerce (shopping by mobile phones). Encourage easy communication between your company and customers by having a QR code on your brochures that scans directly to m-commerce stores. Widen your audience by sharing digital brochures through QR codes, that can be sent quickly between consumers and patients using their smartphones.

qr code on template business brochure
Image source: Template Monster

3. Connect with customers on social media 

Increasing your brands’ popularity on social media platforms is done more efficiently with digitised brochures. 

Traditional and plain brochures cannot establish a connection with customers and encourage them to find and follow your business on social media instantly. By including a QR code on brochures that automatically takes a customer to Twitter, Instagram, Youtube or any other social media platform is a more effective way to increase your number of followers. 

4. Improve services 

Asking for feedback is not easy and ensuring that customers take action and provide the business with feedback is even harder. Traditional brochures are not very effective for asking for ratings and comments about services. That has changed with brochures that have QR codes on them. By including a Supercode feedback QR code, your business can increase reviews from customers, with higher response rates and measurable results with Supercode's dashboard with analytics.

To make it even more appealing, offer an incentive, such as a discount or a free product. To learn more about how to ask for feedback, follow these tips

5. Spice up your content 

Customers know what to expect from a brochure and mainly see print materials as advertising. With QR codes included on existing print materials and brochures, businesses can offer more value and more interesting content. Get creative and consider including a video, an MP3 recording, a music file from iTunes, or a link to a podcast to offer more in-depth information about your services. 

6. Offer instant discounts, coupons, and freebies

Adding a discount or a coupon to your brochure will give customers an immediate incentive to make a purchase. It is a great way to drive your potential customers to your website, e-commerce stores, or apps where they can make a purchase in a few clicks. 

a mobile scanning a qr code on dealer inspire flyers
Image source: Dealer Inspire

7. Inspire to download an app 

Brochures often act as an advertisement that pushes customers to take a step closer to making a purchase. People do not, however, spend a lot of time studying brochures these days. Instead, they glance at it and take action only if the call-to-action attracts their attention straight away. That is why using printed materials and brochures in combination with companion digital assets, like an app, is an effective way to incentivise customers to download an app and increase the number of online sign-ups. 

qr code to download the envidia homes app
Image source: Haroura 


How to Make a QR Code for Brochures

Creating QR codes for brochures is easy and takes seconds on Supercode. Here is a quick guide on how to create QR codes for brochures to achieve your marketing goals. 

1. Choose the right type of QR code. Here are some of our suggestions: 

  • URL QR Codes - perfect for medical offices, real estate agencies, tourist agencies, and full-service salons, demonstrating the best your services have to offer
  • Social Media QR Codes - ideal for any industry, aiming to increase the number of followers on their social media accounts by placing a QR code on the most used brochures. 
  • Feedback QR Codes - great for placing a QR code on a brochure in a hotel lobby to ask for a hotel review and feedback for customers’ experience at the hotel. 
  • Email QR Codes - fantastic for brochures in art galleries to encourage customers to email artists and ask questions about certain pieces of art. 
  • SMS QR Codes - amazing for brochures encouraging people to scan the code and donate to a charity by sending an already prewritten SMS message. This code works everywhere, including any outside events, as it requires no internet connection. 
  • vCard QR Codes - the easiest way for sales representatives and interior designers to share their personal contact details by placing a QR code on their brochures at trade shows. 
  • Plain Text QR Codes - best for making simple statements and announcements printed on brochures such as holiday dates or one-off events for schools. These codes are static and cannot be changed.
  • Bulk QR Codes - perfect for making many codes at one time with static, dynamic, and one-off options.
Supercode different types of QR codes

2. Create a code 

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready. 

create a QR code on Supercode QR code generator platform

3. Modify the design 

Choose the branded colours, a classy frame, and add your company logo with a message for your customers. It takes a minute and makes your code absolutely unique. 

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams. 

save QR codes to different folders on Supercode platform

5. Test the code

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code. 

bright colourful QR codes generated on Supercode platform

6. Print the code

Be mindful of the size and location, and ensure that the colours stand out from the rest of the brochure. The goal is to ensure that the QR code is visible and easily spotted for people who wish to scan it. 

Supercode QR code printed on a business card

7. Track analytics

Visit the analytics dashboard to get more information about how your QR codes are performing. 

Supercode analytics dashboard with QR code scans performance

Learn how to make QR codes in bulk with our QR code generator here.

Best Practices for Using QR Codes on Brochures 

All marketing campaigns are unique and the success of every marketing campaign depends on many factors.

Right now the situation with printed materials has changed due to coronavirus and many companies do not give brochures out at all. Businesses have now adapted by using QR codes because this is new for all of us. 

1. Replace spa brochures with QR codes

Certain businesses completely replaced brochures with QR codes like the Waldorf Astoria. Now, check-in, order room service, and see nearby attractions. In addition, see spa services and pricing and book your appointment online.

waldorf astoria spa brochure qr code
Image source: Supercode QR Code Generator

2. Food menus in hotels 

Hilton offers a rewards program for their loyal Hilton Honors Members. By scanning the QR code and ordering under their account, guests can receive a 25% discount on food and drink.

qr code on hilton menu to get a discount
Image source: Supercode QR Code Generator

3. Food menus in restaurants

On your way into L'eto, scan a contactless QR code to eliminate so much print. This allows for an extra eco-friendly option during your dining experience and is much cleaner than having them at every table.

l'eto menu qr code printed on paper
Image source: Supercode QR Code Generator

4.University bulletins with QR codes

Instead of printing flyers to hand out to everyone, use cost-saving QR codes to print on one flyer to place on the bulletin board. This is also labor-saving as someone doesn't have to pass them out, nor do you need to print several papers that will get lost or stolen from the bulletin board or informational tables.

graduate bulletin leaflets with qr codes
Image source: Helen Curry Blog

5. Place on campus brochures

University students are very keen on new technologies and storing information in their cell phones. Now, find even more information than one could in a common brochure, by scanning a QR code for additional details and virtual experiences.

qr code on campus brochure
Image source: Ecommerce Guide


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