How to Ask for Customer Feedback Using QR Codes: an Easy 7-step Process that Delivers Great Results

Feb 17, 2021
Five white stars on the table on yellow bright background
Overview
Close

Collecting QR code customer feedback through dynamic QR codes linked to mobile-optimized sites, is now the easiest and the most efficient way to ensure a great customer experience, forming a two-way communication channel necessary for boosting consumer trust and relationships, and increasing long-term sales. 

By July 2020, QR code usage through cell phones had increased up to 26% and will continue to escalate in 2021 with new regulations worldwide about contactless service in many industries. Because of the ease of use and high adoption rates of QR codes, collecting feedback in such a way will only become more effective and deliver higher response rates when asking for customers’ opinions.  

Have you ever wondered how your customers feel about you and the service they are getting? You’re not alone. Most sellers don’t know how to ask for feedback or don’t want to inconvenience customers, in turn, not receiving feedback. Getting past the frustration of how to ask is now easier. With Supercode, a QR code feedback form can be generated in minutes with your company logo and colors, asking for customer feedback on a wide array of services and products in any industry.

It is possible to improve your products and services and also ask for friendly feedback from the customer. Here is the 7-step guide of how to ask for feedback via QR codes.

1. Create a QR code customer feedback form

The benefits of QR customer feedback forms is that you create the questions and categories that you want your customers to respond to. Use questions and categories already prewritten by Supercode, or customize them to your needs. The form also allows for customers to leave additional comments and their contact information, opening up a channel of communication about an improvement the company can make. It takes only a few seconds to make a Supercode QR code for feedback.

Creation of a new online feedback form with QR codes
Image source: Supercode QR Code Generator

2. Make it outstanding 

QR codes that are visually explicit and have a powerful design not only attract the attention of customers and incentivise people to scan QR codes, but also give businesses a chance to boost their brand image. Supercode enables users to create stunningly eye-catching designs, by allowing them to add a company logo, customise colors, choose from a wide variety of shapes, frames and symbols that can be easily integrated into the design. A tone of voice used to ask questions and provide customers with directions also contributes to the way your brand is perceived. 

Customised brightly coloured QR code with different shape designs
Image source: Supercode QR Code Generator

3. Test the code 

It is important to test the QR code to make sure that it works and that the content behind the code is correct. To check the code simply direct your mobile phone camera at the code and you will be taken to the customer feedback form. In case there is a mistake, editing the information behind the code is easy for businesses. 

Follow these three steps: 

1. Log in to your dashboard where you will see all of the codes. 

2. Choose the code you are working on (in case you have many) and click on the ‘edit’ button. 

3. Make all the necessary changes and click ‘save’. 

Dynamic QR codes, unlike static codes can be changed at any time. Don’t like your code or make a mistake? Test it out and delete it at any time and create a new one in minutes! QR codes will become one of your and your customers' favorite customer feedback tools!

Mobile online feedback form for a bar with star rating and section for comments
Image source: Supercode QR Code Generator

4. Print and place QR Codes on visible places 

Get creative with where to place the feedback QR code so that it reaches your business audience and attracts the most attention. Print the QR code on packaging, receipts, brochures, and mailers or go for more original options and place them on branded merchandise, company’s T-shirts or event attendance bracelets. 

For a more sustainable and eco-friendly option, QR codes for customer feedback can be printed on just a few posters to be placed in the most visited areas such as, waiting rooms, lobbies, or near the exit in a boutique. Additionally, to go completely paperless, place feedback QRs on digital displays. 

To learn more about the best practises and to avoid common mistakes, when it comes to printing and distributing QR codes, see 50 Dos and 50 Don'ts for QR Codes.  

Hands scanning a qr code at register at a postal office
Image source: Dreamstime

5.  Encourage customers to scan the QR codes 

Giving an incentive is a powerful way to encourage customers to share their feedback. A reason to scan the code can vary from special offers, a chance to participate in the competition, get a discount or receive a free gift. If the company has a reward system with points, throw a couple of points in there if the consumer completes a fun customer feedback form. Puma offered a 20% discount on their next purchase if customers completed the click-through survey before leaving the store. This is a huge incentive not only to complete the survey but to come back next time to shop.

Supercode’s easy design process allows businesses to specifically incorporate the incentive in the design of the QR code itself. For example, a business can mention a “20% discount,” or a “Get a free coffee” on the QR codes to add a strong call-to-action and motivate customers to leave their feedback. 

A woman scanning a qr code at the counter to pay for the take-away coffee and food
Image source: Giggsy25 / Shutterstock

6. Track analytics and improve campaigns 

Tracking the scanning statistics helps to improve marketing campaigns, while analysing customers’ responses and acting on feedback empowers businesses to increase customers’ satisfaction. Listening to data-backed responses boosts the consumer trust and enables strong relationships between brand and consumer. In addition, the contact information collected as a part of the feedback form (unless the customer chooses to leave the feedback anonymously) allows businesses to reply to customers directly in order to address any questions or simply thank them for the review.  

Just like with any data-driven campaigns, tracking your analytics for feedback is a necessary part of keeping up with the competition and always giving the best customer service to your clients. On the Supercode dashboard companies can see how many feedback forms have been completed, when reviews were left, optional customer contact information, optional comments, and from where the feedback was given.

A screenshot of an analytics dashboard with performance statistics of a QR code
Image source: Supercode QR Code Generator

7.  Repeat the process and maximise your results 

Focus on the best performing campaigns and invest more in the proven methods to maximise marketing return on investment (MROI). In the meantime keep experimenting to create new campaigns and find new ways to encourage more customers to share their experiences. 

Supercode feedback QR codes is the perfect solution for receiving customer feedback quickly that brands need to know to improve their products and customer experiences. Sign up to Supercode to start creating feedback QR codes.

Overview:

You might also like