QR Codes on Merchandise

qr code printed in a corner of a notebook’s page
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QR codes can do wonders for getting information across on merchandise especially in the areas of giveaways, prizes, and customer samples and freebies. Placing QR codes on merchandise is not only educational for the people who scan, but also boosts consumer trust and brand awareness, the more that people scan and share the information you give them. As opposed to merchandise without QR codes, scanned QR codes can be measured on Supercode's analytics dashboard to scale the success of your campaigns.

Benefits of QR Codes on Merchandise

1. It's consistent brand awareness

Placing QR codes on fabulous giveaways from your company, service, band, and more will ensure that customers always think of you when they are drinking their coffee with a mug that features your QR code or using a canvas shopping tote with an eye-catching QR code that really stands out. 

2. It's cost-effective

Implementing QR codes into your digital marketing campaign is a cost-effective way to broaden your audience by having them scan QR codes that are already on other materials. This reduces the cost of paper, ink, and printing services by making a small code. 

3. It’s universal

QR codes can be used on any scannable surface. Since they are small, they can send people to more detailed content, making it more cost-effective than printing brochures. Including a compact QR code on a notebook or a USB card for brand awareness can transmit a lot of information on a useful item.

4. It tracks marketing campaigns

Track every scan in Supercode's analytics dashboard to receive exact numbers regarding the scans, check valuable feedback, and have a measurable campaign, which cannot be done by printed packaging materials alone.

5. It promotes customer interaction

It's easier to keep customers engaged and interacting with your brand today with QR codes that link to your social media accounts and websites. Incentivize people to scan the QR code with a clear CTA and follow you for building a relationship and increasing consumer trust.

6. It’s eco-friendly

QR codes reduce the use of paper and ink which pollute the environment, especially after events at large venues. Instead of carrying heavy materials to trade shows, events, and concerts, place QR codes on merchandise for people to connect to your information directly on their mobile phones.

large qr code on a memory stick flat card
Image source: Stevenet's365 Blog

7. It educates and entertains

Connecting your QR code to augmented reality (AR) experiences will educate consumers about your brand and entertain them in their mobile phones which is a great way for people to share the information easily with friends and social media threads, unlike with merchandise without a QR code that is noticeable to others but can't be scanned.

Applications for QR Codes on Merchandise

1. Use QR codes on giveaways

Get creative with your giveaways for prizes and raffles. Include QR codes on phone chargers, stationery, coffee mugs, paperweights, notebooks, greeting cards, and mixtapes. Any flat, visible surface can support a QR code 2x2'' in size to provide detailed information that wouldn't fit on the actual product, to add a digital mark for customer interaction. 

2. Print QR codes on stickers for concerts

For musicians, having a sticker with a QR code and your band logo and colors on it will promote your music, help you gain followers to your social media accounts, and drive traffic to your website and YouTube channel, to share amazing music with your fans. Even incentivize sticker sales with a free song download to get people excited and expand your fanbase.

3. Design QR codes for hats at raffles

Promote your brand with trucker hats at events with QR codes on them. When your brand goes to community festivals, carnivals, food fares, concerts, bars, and more, having a uniquely designed hat for an exclusive campaign will encourage customer interaction and brand awareness. Everyone loves winning merchandise from raffles so it's a great way to broaden your audience.

a guy wearing a black and white baseball hat with a qr code on it
Image source: Spread Shirt

4. Jazz-up business calendars with QR codes

Make your promotional desktop and tent calendars part of your digital marketing campaign. When sending these out to customers, add a bit of digital flair with QR codes that send clients to your company's landing pages and social media sites. Make the code attractive with your colors, logo, and a clear CTA for customer interaction.

5. Add QR codes to bracelets at festivals and shows

Instead of the same old paper bracelets acquired at festivals and shows, now place QR codes on them to reveal special discounts on drinks or merchandise and links to landing pages with future events and schedules. They are also a great way to get people following your band, bar, or event social media accounts.

How to Make a QR code for Merchandise

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for merchandise to achieve your marketing goals. 

1. Choose the right type of QR code. Here are some of our suggestions: 

  • URL QR Codes - perfect for sharing website content for AR/VR experiences and YouTube channels. Works fantastic for businesses aiming to increase traffic to the product pages and increase sales. 
  • Social Media QR Codes - ideal for brands aiming to increase the number of followers on their social media accounts so you can share about new products, discounts, and offers in the long-run. 
  • Email QR Codes - fantastic for keeping in contact with sales representatives who gave you free samples.
  • vCard QR Codes - the easiest way for sharing specific contact information for businesses wanting to connect with customers directly.
  • SMS QR Codes - helpful for receiving exclusive discounts and offers for scanning.
  • Plain Text QR Codes - best for making discount codes for seasonal or limited-time promotions. These codes are static and cannot be changed.
  • Bulk QR Codes - perfect for making many codes at one time with static, dynamic, and one-off options.
Supercode different types of QR codes

2. Create a code

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready. 

create a QR code on Supercode QR code generator platform

3. Modify the design

Design the QR code to make it stand out so people want to scan.

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams. 

save QR codes to different folders on Supercode platform

5. Test the code 

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code. 

bright colourful QR codes generated on Supercode platform

6. Print the code

Print the code on merchandise for information and fun.

Supercode QR code printed on a business card

7. Track analytics

Track every code scanned in the Supercode dashboard for analytics, to see the results of your campaign.

Supercode analytics dashboard with QR code scans performance

Learn how to make QR codes in bulk with our Bulk QR code generator here.

Best Practices of QR Codes on Merchandise

1. Place QR codes on reusable bags

Place QR codes on reusable shopping bags and canvas totes for brand awareness and to expand your audience to anyone who would see it in common stores when shoppers use them. Smart Bags in the UK, which makes beautiful bags can incorporate them into their merchandise.

sblack and white qr code on a reusable bag
Image source: Smart Bags

2. Use QR codes to unlock memory sticks

SecureData has made a memory stick that is lockable for security purposes. With the QR code on the stick, one can download the app to lock and unlock with their Bluetooth as necessary. This is fantastic for confidential information and files that shouldn't be shared if it's lost or stolen. 

qr code printed on a usb stick
Image source: Techsterweb

3. QR codes in Smart Notebooks

Outliers Notebook specializes in notebooks with QR codes on every page so when the writer scans the QR code and snaps a photo of the notes, their app automatically organizes them by page number, making it easy to send PDFs and send to others. No more losing or spilling on your notebooks without backup! 

 black and white qr code on a notebook’s page
Image source: Outliers Notebook

4. Customize various apparel

Spreadshirt is a fun company that prints customizable designs on various apparel like hats, hoodies, aprons, and more. They can produce apparel with your logo and beautifully designed Supercode QR code to attract your customers' attention for any industry and any style.

three sports hats with qr codes on them
Image source: Spread Shirt

5. Make elegant plaques

PlaqueMaker offers personalized plaques with special engraving and QR codes. Perfect for gifting during memorable staff anniversaries and holiday parties in workplaces. Scan a QR code for anything you like such as videos with meaningful achievements or notable written works.

qr code engraved on copper card
Image source: Plaque maker


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