QR Codes for Business Services

Phone scanning a QR code to pay for the bill
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Incorporating QR codes into your digital marketing campaign for business or into your office routine will engage clients as well as employees and reduce the amount of paper and ink printed on marketing materials for an inexpensive and sustainable solution for receiving information.

Benefits of QR Codes for Business Services

1. It stimulates client engagement

Since QR codes have so many different uses, businesses can use QR codes to direct clients to various work samples, videos, PDFs, and other landing pages to deepen the clients' understanding of the company and make a longer-lasting impression.

2. It will successfully grow your network

Use a Supercode QR code for social media to connect with clients and others in your industry. Link these QR codes to adverts outside, in industry magazines and publishings, on displays, and banners at trade shows and lobbies.

3. It successfully tracks your campaign

Using the Supercode dashboard with analytics, track every scanned QR code to measure the success of your digital marketing campaign, or to get feedback and check out clients' star ratings and optional comments and contact information for responses.

4. It's inexpensive

Companies do not need to worry about an added hefty expense by incorporating QR codes into their digital marketing campaigns or office routines. Use Supercode's clean and simple design system to create a QR code in minutes to send customers to your landing pages, social media, or add to company badges, marketing materials, and equipment. This will save the company substantial costs from having so many printed materials.

5. It's sustainable

Businesses are going green and there are companies and clients that choose the sustainable companies over the ones that aren't. QR codes significantly reduce the amount of paper and ink printed and overall rubbish in the environment.

hand holding QR code business cards
Image source: Unplash


Applications for QR Codes for Business Services

1. Increase sales by leading people to informative product pages

Place QR codes on various printed materials like business cards and postcards, lobbies, and merchandise to lead people to product pages with more information. Set up an e-store to make it easy for them to purchase a product.

2. Advertise your services

Advertise your services on digital and print content with QR codes to show people examples of real-life interviews and testimonies and even show off samples of your work with different clients.

3. Ensure clients products are authentic

Print QR codes on seals for products that are commonly counterfeited. Knowing where the product was made and when, and adding a hologram and serial number will boost consumer trust with your brand.

4. Use QR codes for fundraising

Use QR codes for fundraising events and materials so people can receive detailed information about where the money is going. QR codes are also an easy way to donate money directly to the cause.

5. Use QR codes for team-building exercises

At conferences and meetings, place QR codes on different materials for different users and create a team-building exercise where everyone puts together the information scanned to achieve the end result.

6. Print on banners and walls of your lobby

While clients and others from your industry are waiting, have them scan QR codes that lead to landing pages with relevant educational content, downloadables, and VR experiences to learn more about your company.

7. Place them on company badges for security

For buildings that scan badges and cards on arrival, incorporate QR codes to receive information and check-in, instead of investing in costly software security systems.

8. Add QR codes to invoices for easy payment

Allow customers to scan QR codes on invoices for direct payment with credit card information stored in their cell phones so they never miss a payment again or don't overdraft using a monthly auto-deduct system.

energy bill with a QR code
Image source: Scriptura Engage

How to Create a QR Code for Business Services

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for business services to achieve your goals.

1. Choose the right type of QR code. Here are some of our suggestions:

  • URL QR Codes - perfect for sharing website content with product and services information, events, company news and even VR experiences about your company.
  • Social Media QR Codes - ideal for increasing the number of followers on your social media accounts to boost company transparency and trustworthiness.
  • Feedback QR Codes - great for receiving feedback after receiving services.
  • Email QR Codes - fantastic for questions regarding customer service, complaints, and suggestions.
  • SMS QR Codes - amazing for information that is necessary in an already prewritten SMS message. This code works everywhere as it requires no internet connection. Great for encouraging clients to request product information quickly and easily. 
  • vCard QR Codes - the easiest way for clients to get in touch with sales representatives or other colleagues you have met at trade shows and conferences.
  • Plain Text QR Codes - static QR codes that may be scanned for information that doesn't change.
  • Bulk QR codes - fantastic for creating many codes at once with static, dynamic, and one-off scan options.
Supercode different types of QR codes

2. Create a code

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready.

create a QR code on Supercode QR code generator platform

3. Modify the design

Design the QR code to match your branding guidelines and make your code attractive for customers.

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams.

save QR codes to different folders on Supercode platform

5. Test the code

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code.

bright colourful QR codes generated on Supercode platform

6. Print the code

Put the code on any place clients and colleagues can receive necessary information such as business cards, lobbies, flyers, coffee mugs, banners, and displays.

Supercode QR code printed on a business card

7. Track analytics

Track every scanned code on the Supercode dashboard for your campaign so you may collect feedback and measure the success of each QR code.

Supercode analytics dashboard with QR code scans performance


Learn how to create QR codes in bulk with Supercode's QR code generator here.

Best Practices for QR Codes for Business Services

1. Use a QR code for a vCard contact

For contact information sent straight to the input field in the contacts of your phone, use a Supercode vCard QR code. Planet10Tech has a beautifully designed QR code business card for direct contact information.

QR code business cards for planet 10 tech
Image source: Inspiration Feed

2. Use QR codes for job postings

Bloomberg created a QR code for their software engineering positions as well as summer internships so universities could place the advert on their campuses and Facebook pages. Job seekers can easily scan the QR code to find out more and additionally, send the information off to other job seekers.

bloomberg facebook advert with QR codes for job listings
Image source: Facebook post

3. Use QR codes at trade shows

In addition to using QR codes at trade shows to convey a fantastic digital marketing campaign and eliminate heavy, printed materials and err on the side of sustainable, they can also be used on badges of networkers who check-in at the trade show to measure attendance easily with every scan, like HKTDC at the Hong Kong Trade Show. Also, gamification and giveaways can be introduced to encourage more engagement from visitors.

qr code on a badge for trade show marketing
Image source: Facebook post

4. Place QR codes on equipment for authenticity

Businesses with products that are commonly counterfeited use different authentication methods so clients can be sure the equipment or items are real. With Xerox products, their equipment even down to their toner has 5 security elements such as a label with:
1) a serial number
2) a randomly generated number
3) a QR code
4) a barcode
5) a hologram

QR code on xerox product labels for authenticity
Image source: Xerox

5. Sign-up for networking events

Business coach and entrepreneur Akash Shah created a QR code for his Facebook advert about his presentation online so interested people could sign-up. QR codes work great for sharing information regarding online and in-person events, conventions, and presentations.

Zoom call event QR code registration advert
Image source: Facebook post
Overview:

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