There are many different QR code categories and types so it is important to know what kind of code one should choose for different uses. It isn't complicated to decide on and since QR codes are so versatile and many are editable, it will only take a few minutes to create and design the perfect code.
Making a QR code is easy and just takes a few minutes but if you want a more in-depth view of how it works with design tools, then this guide is for you. We also have a comprehensive Dos and Don'ts Guide for some thoughtful details on design, marketing, placement, and more.
You can call this static QR code a "text" or "plain text" QR code. Plain text QR codes are the simplest codes out of all and are used for one purpose which is to display messages. Since the code is static, the message cannot be edited after it is created, thus it is often used for permanent messages or to share one-off pieces of information. The message can contain up to 300 characters with letters, symbols, numbers and the text immediately pops up on the top of the phone screen the second the QR code is scanned. Unlike other types of QR codes, these codes are not used to redirect customers to an external source, like a website, document, or video, so the message that the text QR code displays is the final step of the user journey for those who scan the code. Since this is the case, text QR codes do not require internet connection.
Please note that because plain QR codes are not dynamic, it is not possible to track these codes and see the scanning statistics on the analytics dashboard. In case tracking your codes is an important part of your campaign, create a dynamic QR code.
Have you ever had the need to share a simple message with your customers? Did you have to write a quick message on paper, stick a note on the counter, or print a poster to put on the wall? With plain text QR codes, there is no longer a need for that.
By simply making a text QR code, your business can share any messages with visitors and clients. These codes can be of any size as long as it is scannable, can be placed in any visible place, and are a great substitute for a printed text which often doesn’t add to the aesthetics of the business.
Use these for messages such as:
Be creative with your uses so people are compelled to scan.
Here is a quick checklist for you to follow to see if you are going for the right code. If the answers to the following questions are YES, the plain text QR code will be great for achieving your goals.
If you have answered NO to any of the statements, please consider a different QR type. Supercode offers various types of codes for different purposes so your options aren’t limited to the text QR code.
To provide you with a visual guide of how to create a plain text QR code, we will create a code with a Wi-Fi password that can be used at a restaurant, cafe, office, gym, hotel lobby, and other premises, to name a few.
Log in to your Supercode dashboard. If you have made codes in the past they will show up as they do here. If you have not, then you're starting off fresh and your dashboard will be empty. Click "+ Create a new code" in the upper right-hand corner.
In this scenario, we want to share the WiFi password with customers for contactless service and we don't want to have any misspelled words. Therefore we are choosing the "text" QR code type. Click, "Text," then, "Next."
As you enter the content, you can see the black and white squares changing shape and customizing your code. The design will come later.
Now you will click, "Next" to move on to the design.
Please test your code now to make sure it scans with no spelling errors before you make your eye-catching design. You will do a second test after to make sure your colors contrast and the code still scans. You can modify the design but not the code itself so you need to do two tests.
Now you will modify the design. The design of the QR code consists of three parts: the code itself, the frame and the logo. You can see the toggles at the top of the screen. Click each after modifying that section to get your full design effect. Don't click, "Next" until you are finished with all three toggles. You can always modify your design, just not the code itself.
First we're on the code tab. You will see here we made the edges dark blue on the inner corners and lavender on the outer corners, in squares, with the basic edge design choice. Basic will make all edges alike to save you time for a more uniform look. The advanced choice will allow you to make three different edges individually. We have used Supercode's branded colors for brand awareness and recognition. Always have contrasting colors because similar colors on top of each other won't scan.
This isn't complicated and it is easy to display your brand colors and logo with customizable hues, or in special colors for your campaign. This is the fun part and you don't have to be an artist or graphic designer to use this easy tool.
Secondly, we will modify the QR code's design in the frame tab. This is where you write a message about why someone should scan. Ours clearly says that we're going to share the WiFi password, so users definitely have a reason to scan. You can also adjust the size of the message if it's too long. It should be short and to the point.
Thirdly, click the logo tab. It is here you will add emojis or your brand logo. It only takes a couple of seconds to upload (select the + sign) and makes your company stand out. When you are finished, click, "Next".
Do another test scan now to make sure your contrasting colors and edges actually scan.
The QR code will end up on your Supercode dashboard on the next screen. Where the red circle is, download your QR code from the drop-down menu in SVG, PNG, and JPEG formats.
This is the downloaded QR code in PNG format. Now we are done with making this code. Happy scanning!
An email QR code is a static code that makes it easier for your customer to contact you. Since the code is static it cannot be edited after it has been made. You can place your email address, subject line, and an intro in the body if you want. Customers can edit the body of the email from there to ask specific questions or leave necessary comments. The QR code will display the email address on the user's screen and give them the option to email from there, save the email address in their contacts, or share the email address with someone else.
Email QR codes also reduce human errors. Typing an email manually can contribute to misspelling it. The email QR code option adds accuracy, convenience, and speed if customers need to contact you right away. Additionally, QR codes with less information will load faster so it isn't necessary to have a lot of prewritten text in the body. The customer can specify their needs later in their email.
These codes can be used for a wide array of reasons and in any industry. Below we are sharing with you a few of the fantastic ways that this can improve your customers' experience:
Here is a quick checklist to see if the email QR code is right for your needs. If you answer YES to the questions below, an email QR code is a great option for you.
If you answered NO to any of the questions then choosing another QR code could be a better fit for your use. We have options to suit any need.
Log in to your Supercode account and find "+ Create a new code". You can see all your previously made codes on your dashboard. It will be empty if this is your first code.
In this scenario, We want to share my email address with customers for contactless service and we don't want to have any misspelled words. Therefore we are choosing the "email" QR code type. Click, "Email," then, "Next."
When you are happy with the code, click, "Next". We have tested the code by scanning it on a cell phone. QR code apps may look different but we will show you ours so you get the idea of what this code will produce:
When scanning with certain apps, you can see that you can send email directly, add the email address into your contacts which will input straight into your phone, or share the email with someone else. Or with other apps your email just opens directly. It auto-filled the email address, subject line, and editable body. This is how the result of your code should look when you test scan.
There are three tabs labeled code, frame, and logo. Here we are on the code tab where we can choose Supercode's branded colors to make the perfect design. We've chosen the advanced edges option so I can make different shapes and colors on every corner.
In the frame tab, we have written a clear message that when you scan the QR code it will email Supercode.
In the third tab, we can place the logo, uploading from the + sign, an emoji, or nothing at all, and leave the code as it is. Uploading your logo contributes to brand awareness and recognition.
Do another test scan now to make sure your contrasting colors and edges here actually scan. Always have contrasting colors or similar colors on top of each other won't scan. For printing on windows, don't leave a clear background where things are moving.
After clicking, "Next," the Supercode dashboard will show your generated code. You can modify the design at any time but not the code itself (the square pattern) because it's static. Here you can download in SVG, JPEG, and PNG formats.
Here is the final email QR code downloaded in PNG format. Happy scanning!
A vCard, or virtual contact card, can easily be written into a QR code for effortless scanning and automatic input. Supercode vCard QR codes are static so they cannot be edited after, although you can change the design later if you want. These codes can store names, emails, phone numbers, web addresses, physical addresses, company names, and job titles. Input the information you want to share and leave out what you don't. It's that simple.
vCard QR codes are fantastic for digital and physical business cards. Always test codes to make sure they are error-proof and their colors scan well. They add to brand recognition when coloring matches your branded colors. Here are some great ways to use this code:
These work great for any industry for quick and accurate networking. Bring them to business lunches and sales calls as you would other cards that normally get lossed or accidentally tossed in the bin. Digital vCard QR codes have more staying power because you can ask the other person to scan it with their cell phones. If you want that customer to stay in touch with you specifically, then a vCard QR code will set you apart from the rest. Great for but not limited to:
Anyone can take advantage of this great QR code on their business cards and materials. Do be creative and make it fun and professional!
Here's a quick checklist to see if the vCard QR code is the right way to go for you. If you answer YES to the questions below, then it's a great option!
If you have answered NO to any of the questions, we have plenty of other QR codes you can weigh the benefits of using for your needs.
Log in to your Supercode dashboard and click, " + Create a new code". If this is your first code your dashboard will be empty.
In this scenario, we want to put someone's contact information on their business cards so that it auto-fills into the customers' and colleagues' contact input fields immediately. We're choosing the vCard option where you see the red arrow. Then click, "Next".
Here we have made a vCard QR code for fictitious employee contact information. You can input whatever information you want to share into any of the fields. Leave fields blank if you choose to. This is where you will test the code on the side when you finish inputting information. Do make sure all is error-free in your cell phone before clicking, "Next" and especially before printing the code on promotional materials. This is a static code and cannot be modified after clicking, "Next" so any modifications can be made while you are still on this page. If you test and there is an error, you can change it now. Test your code for typos now.
There are three tabs that will let you modify the design of the code, frame, and logo. On the first "code" tab, we used Truligent's branded colors with the advanced edges option so we could make a nice teardrop design pointed out to every corner. This would look lovely printed on a business card. Do use your branded colors with a pick color extension to make sure they will truly match the business card or other promotional materials you will print your QR code on. Additionally, have a sample business card printed before 1000 of them, to get the true effect of what they will look like and how they will scan.
When toggling between the three tabs please just click another tab. Don't hit, "Save" until you are completely done or it'll take you back to the dashboard. In that case you can still modify your design by clicking back into "Modify".
Important suggestion: the edges and colors must have contrast. Here, we added our branded grey color in the edges and did another test scan. It wouldn't scan! In tab three below, you can see where we have gone back to add white in my edges and it scanned. It takes seconds to do a test scan and doing two of them - one after making the code itself for typos, and one after adding colors for contrast will save you time, money and energy after printing thousands of marketing materials afterward.
Now we're in the second tab to edit the frame. This is where you can place a call-to-action such as, "Scan for contact info". We have chosen to leave out a frame as we will make that clear on the business card afterward. You do what is best for you in regards to design on your QR codes and materials, as long as people aren't scanning mystery codes.
In the third tab, you may add your logo with the + option and download it there. We chose not to put a logo as it will be displayed on my business cards anyways. Emojis are also a fun option but for making a business card, we preferred a more simple and professional look.
Scan your code now to test color contrast.
After clicking, "Next" in the design tool, my final code is here in my dashboard and I can choose SVG, JPEG, and PNG formats to download my code.
Here is the final, downloaded vCard QR code. Happy scanning!
An SMS QR code allows the scanner to send a text message to a certain phone number with a prewritten message. It requires no internet connection as it opens up the phone's SMS app immediately to text the other party by phone. This is a static QR code so it cannot be modified after it is generated. Since the phone number is automatically provided, it leaves no room for human error as long as the person generating the QR code inputs it properly.
SMS QR codes are great for situations where you want to communicate by common text messaging with customers and colleagues.
These codes are great for but not limited to:
If you can answer YES to the following questions then the SMS QR code is right for you:
If you answered NO to any of the questions then we have plenty of other QR codes to suit your needs.
Once in your Supercode dashboard, click, " + Create a new code". If this is your first code your dashboard will be empty.
In this scenario, we want people to RSVP to our event. We're choosing the SMS option then clicking, "Next".
First, fill in the phone number where you want to receive messages. Then, fill in the prewritten text. This is much like the email QR code where the message can be edited in the body of the text by the person who scans. We chose to write, "RSVP: Yes I am coming to the event on Friday the 16th." People can also edit to say no in their SMS app, or it's more likely strangers won't respond to say no if they aren't coming. Then, we labeled the code for my own organization and added it to my folder. If this is your first code, you can create a folder later in the Supercode dashboard or add one here.
Test the code before clicking, "Next" to make sure there are no errors in phone numbers or typos in wording. After you click, "Next" you can't modify the code itself as it's static.
When scanning the QR code, it will open up to the SMS and have prewritten text to send to the company directly. Some scanning apps will also give you the option of sharing the number first. Now we automatically have their contact number and we can participate in a two-way correspondence if necessary.
On the next screen, you'll reach the design tool. There are three tabs at the top: code, frame, and logo. Toggle between the three directly instead of clicking, Next, which will take you out of the design tool. In the code tab, make sure you have contrasting colors, even on edges that will scan well. Also, we recommend using your branded colors to draw brand awareness and recognition to your company.
In the next tab, you will reach the frame design tool. This is where you can choose a frame or opt out of one if you prefer. Note that QR codes should always have a clear message as to what people are scanning for. Here it's clear that we want you to RSVP to our event.
In the third tab labeled, "Logo," we can add the company logo which is recommended for brand recognition or, we can add a fun emoji. You can also leave this section alone if you just want to continue with the same design you've already made.
Please test your code again now to make sure the colors contrast and it can scan. We also recommend testing when you print a marketing material sample to make sure it scans well on that surface, before printing a thousand materials.
When you are finished, click, "Save".
Now, download the code in SVG, PNG, or JPEG formats.
Here is the final QR code. Happy scanning!
A URL QR code is a QR code that routes the person who scans straight to a URL address instead of typing in the address by hand into their browser. It is convenient to share your business web address instead of customers trying to search you online and possibly clicking on a competitor's site. It's also great in case customers and colleagues write a typo trying to find you online.
URL QR codes can be made in dynamic or static ways. The dynamic option allows for tracking which could be important for you if you would like to see on the Supercode dashboard how much traffic flowed to your website from the URL QR code.
Use these codes to print on business cards and postcards to show off your best work on your website! Bring one-dimensional advertising to life and print these codes on flyers, billboards, displays, tickets, you name it, for an interactive experience that classic advertising can't achieve. Moreover, make a dynamic URL QR code to track scans from what cities and devices in real-time so you can measure the success of your digital campaigns like never before. One can use a URL QR code for just about anything:
This is a quick checklist to see if the URL QR code is a good option for your needs. If you answer YES to everything then this is the perfect code for you.
If you have answered NO to any of the questions above, we have many other useful QR codes for you to try!
Log in and you'll find your dashboard empty if it's your first code. Click, " + Create a new code".
In this scenario, we want to make a dynamic URL QR code for Supercode's website. Dynamic and static codes both enter here and you can choose static or dynamic when you create the code. Click "URL" then click, "Next".
Here you can enter your web address and choose static or dynamic where the red arrow is. We are choosing dynamic because we want to track the analytics in the Supercode dashboard. We've named the code "Supercode Website" and placed it in the "Content Marketing" folder for our personal organization. You can create new folders in the dashboard in the folders tab or add your code to existing folders here if you already have some. With dynamic codes, you will wait until you modify and download to test the code. If there's an error you can modify dynamic codes later.
There are three tabs to design your code: code, frame, and logo. Toggle between them directly and don't click, Next until you're finished. In the code section, we chose the Supercode branded colors to lead to the Supercode website. Do this for brand awareness and recognition.
The next section is for the frame where you want to type what the user should expect when scanning the code. It's very clear that when you scan the code, it's to the Supercode website. You can also change the size of the message if it's too big. Leave it as simple as possible.
Thirdly, we are in the logo section. Here you can upload your logo where you see the + sign, or you can choose an emoji. We are leaving this one blank because when we print it on Supercode materials it is clear it belongs to us. If you want to increase brand awareness and you want your code to stand out as yours alone, we suggest you add your logo.
Now, download your code from the Supercode dashboard in PNG, SVG, or JPEG format. Test your code after.
This is the final Supercode website QR code. Happy scanning!
A feedback QR code allows customers to give feedback on products and services through a customizable form by the business. Supercode offers prewritten questions or companies can make their own. This is a dynamic QR code so one can see the feedback given in real-time on the analytics dashboard, with the device scanned and at what location they were when scanned. The form is a star rating system with optional comments and contact information for taking action to improve your business for the customer experience and following up with them if they want.
Feedback QR codes can directly do the following functions which lead to achieving the corresponding results:
Use feedback QR codes whenever you're interested in improving your business and the customer experience! Printing the code in a place where people are sure to see it and scan is important like receipts and packaging so shoppers can scan after purchases. It's also great to try offering an incentive like a free fountain drink with the customers' next meal if they scan and send feedback before they leave a restaurant for example.
Some great industries to use them in are, (and not limited to):
Here's an easy checklist with a few questions to see if this is a convenient option for you. If you answer YES to all of the questions below then the feedback QR code is a great choice!
If you have answered NO to any of the questions above, we have plenty of other QR code options that are right for you.
After you log in you'll automatically be in the Supercode dashboard. Click, " + Create a new code".
We're choosing the feedback QR code because in this scenario, we want to make a QR code for getting feedback on restaurant items and services. Click, "Next".
Now we're going to create the QR code itself. Where the red arrow is, we have chosen pink for the palette color, which is the main background color you'll see throughout the feedback inquiries. The red box on the left gives options for industries or you may add your own category where it says so, automatically. The red box on the right offers subcategories for your industry and can be moved up and down as you wish. You may add your own subcategories as well for customized inquiries.
Here we've modified the design of the QR code itself with 3 different edges in the advanced toggle or you can make every edge the same in the basic toggle. There are 13 options of edge shapes and customizable colors for a branded look or for any look you choose. Where you see the red circle we're in the code section. Next, click on the "frame" section and you don't need to hit save yet.
Here we're in the second toggle to modify the frame. It's optional but we suggest adding a call-to-action message such as, "Give us feedback" to get customers scanning. You can also add an incentive like a discount or freebie in your establishment to get people to scan. Next, click the "logo" toggle.
Modify the logo in the third toggle with your company's logo by uploading where you see the + sign in seconds. Or, add a provided emoji like we have done here. The logo too, is optional.
In any of the toggles you can preview your code or palette by looking at the preview section on the right. Click, "Page" where you see the red arrow to view what the result will look like to customers.
Our code is now finished and we can download any of our previous codes in the dashboard. Clicking save in the last screen will automatically take you here. You can download from the drop down menu in SVG, PNG, and JPEG formats.
Test the code before printing. Now your code is ready to be distributed to customers. You can check feedback and scans in the analytics dashboard in real-time. Happy scanning!
The result of your code will have star ratings, optional comments and contact information so you can respond if necessary.
A social media QR code is a dynamic code that generates a link to all of your social media platforms. You can choose to create a QR code for all of your social media links for organization and practicality, or individual QRs to each one. Scanning one QR code to all of your profiles is easier on the eyes of marketing materials unless you want to emphasize the code is only for Twitter, Instagram, LinkedIn, or Facebook to name a few. It is also more sustainable as the size of one QR code fits neatly onto any material, using less paper, ink, and eventually causing less waste.
Use social media QR codes wherever you want to have a two-way communication channel with customers. Gaining followers to show them your creative content in many different ways online is a great start to your ongoing relationship with them. Providing ways for customers to connect with you eventually improves your company rapport and builds consumer trust with your brand.
Displaying all of the options on one code is also convenient for social media followers to pick and choose what platforms they want to follow you on since some people do not use every platform. Moreover, some businesses don't use every platform as not all of them fit their niche so customers can see if you use Instagram but not Twitter, for instance.
Some of the ways you can use social media QR codes to boost your brand awareness are listed here but definitely not limited to any industry or place to put them as long as they are visible and scannable by your audience:
Here's a quick checklist to make sure the social media QR code is the best for what you want to achieve. If you answer YES to all of the following questions then you know you are going for the right code:
If you responded NO to any of the questions then please think about using another QR code type that will assist you in your marketing campaign.
Log in to Supercode and in your dashboard click on " + Create a new code".
In this case, we want to make a social media code for Supercode's social media accounts so we're choosing that option with the red arrow above and then click, "Next".
Here is a close-up of all of the social media channels that are available. By clicking the three dots in the right corner, this dropdown will appear with more options.
There are three tabs at the top: code, frame, and logo. Toggle between them directly and don't click, Save until you are finished with the design. Here we are in the code tab. You can use a pick color extension for your branded colors and copy and paste the number/letter combinations into the color options for your brand recognition. Choose from different edge shapes and colors as well.
In the frame tab, write a message to your customers like the one above, "Follow us on social media!" You can also adjust the size if it is too big. With a clear call-to-action, people will know what to expect when they scan.
The third tab is for uploading your logo in seconds in the design section. You can also elect to not add a logo or to choose an emoji. We'll add Supercode's logo here just to show what it looks like, but finally, we'll take it out just as a preference. When finished, click, "Save".
Note that this code's design system also offers what the palette will look like in the preview, by switching to "Page" where the red arrow is.
When we clicked, "Save" we arrived here on the dashboard. Download from the dropdown menu in the following formats: SVG, PNG, and JPEG. Test the code now.
Here is the final social media code in JPEG format. When scanned, it will direct to a URL with the palette featured above so people scanning can choose what sites they will follow. Happy scanning!
QR codes generated in bulk are a convenient way to print static or dynamic codes in large quantities. These QR codes are generated by uploading a spreadsheet file with the information to save time instead of entering information into each code that is created, manually. Scanned codes can be tracked making your campaigns measurable. The design tool is still available like with any other type of code to make sure you'll have an eye-catching QR code that people will be interested in scanning for a successful campaign.
QR codes in bulk can satisfy many uses for multiple or one-off scans depending on your need. Some of the best uses are below but not limited to:
See our checklist to ensure that generating QR codes in bulk is the best option for what you want to accomplish. If you answer YES to all of the following questions then you should continue with generating QR codes in bulk:
If you answered NO to any of the questions above, perhaps it would be better to choose a different type of QR code to enter one at a time, as there are many different options for achieving your goals.
In the Supercode dashboard, click, " + Create a new code."
Choose "Bulk URL" and click, "Next".
First you will see an option to choose static, dynamic, or one-off codes in the drop-down. In this case, we want to create bulk QR codes for each of Supercode's different web pages so we're choosing, "Generate dynamic codes from file."
We'll also save to a folder we already stored in Supercode. It's suggested to make a new folder now for your bulk campaign to put all of those codes in one folder. You can always rearrange them later but you would have to click, “Modify Content” in the dashboard of generated codes and add them to the folders one-by-one. So it's better if they are all added at once here for your convenience.
Next, click on the file example for the spreadsheet template. Enter the URL, Name, and Frame Text in the fields stated. Delete the first row of the template. Save your file as a CSV and upload it. Click, "Next". Your template should look like this below, before uploading or you will get an error message:
Here we've used a color pick eyedropper extension to choose colors from the Supercode website to incorporate into our design. In the code toggle, choose from any of the attractive edges in the drop down. Basic makes the same edge three times and advanced allows the creator to choose three different edges. Customizable colors are possible with both options. Click the frame toggle directly when you are finished. Don't hit "Save" until the whole design is finished.
Now, choose a frame. Again, we've used a color from Supercode's website to match our theme of website pages. Leave the custom text blank, as this is where the frame text will go from your CSV file for each code. Next, click on the logo toggle if you would like to add a logo or an emoji.
In the + sign you can upload your company's logo or add an emoji here. Click, "Save" when you are finished and you will arrive at Supercode's dashboard to see all of your QR codes in one place that you have just generated.
Here you will see all of the QR codes you have generated. If you want, it's possible to modify the designs of each code, if you care to have some with a more personalized look. It won't change the code itself, just the design. Now download your codes from the drop down menu one-by-one.
Here we've changed the color of the blog code just to show off the variety of functions and modifications possible in the design tool.
The type code stays as the original design. Now the codes are ready! Test them before printing on permanent materials. Happy scanning!
It's simple to see the benefits of each code and how to create and design them for the best possible outcomes. Check out any of our free resources according to industry or materials in our solutions section for more great ideas and success stories!
Now that you have seen how easy it is to create the best text QR code for your needs, dive in and give it a try for free. Supercode is the best QR code generator to get you going on your digital marketing campaign. For more ideas on how to use your codes, take advantage of our educational resources, here.