QR codes on product packaging and labels in the retail sector equip the consumer to quickly scan QR codes with their mobile phones for contactless, convenient shopping and browsing. The benefits exceed what products are available in the store alone. In addition, sharing augmented reality (AR) experiences with consumers inspires them to create new looks, decorate differently, compare alternatives, and give other people they know referrals to brands they like, especially by posting on social media. Incorporating QR codes into any digital marketing campaign will only increase the convenience for the company as well as the consumer.
There are many creative places to put QR codes in smaller shops and larger retailers for the convenience of the staff and the shoppers. Place QR codes on tags, in different departments, at the cash register, and even in public places that show adverts to direct consumers to m-commerce shops and more.
Mobile shopping has increased every year and is expected to continue to rise in 2021. Since QR codes are scanned from mobile phones, shoppers need the ease of making quick purchases from mobile-optimized virtual stores. Being able to compare prices, sizes, colors, and reviews, these shoppers will buy from the best source. Have tutorials that make the products look fun to try for more customer interaction.
Whether updating a digital marketing campaign or adding to an e-commerce shop, dynamic QR codes are a versatile option for making edits as frequently as necessary. The physical QR code does not have to be reprinted unless you choose to create a new one. You can create beautifully designed codes that last as long as you want with your brand and logo for brand recognition.
Whereas printed materials alone get tossed in the bin, consumers can share QR codes between mobile phones, expanding brand awareness. Review42.com says 92% of shoppers trust recommendations by someone they know and 83% of US online shoppers are influenced by friends' social media posts. Digital experiences also give a more in-depth representation than one-dimensional adverts that can't be sent or posted by a smartphone.
Anyone from any type of retail industry can use QR codes to enhance their digital marketing campaign, attract followers to social media, and connect codes to their e-commerce stores. It's fast and easy for users to design and fulfills a wide range of uses (below) to encourage people to choose your brand.
Pair up with a local festival, movie theatre, musician, or another retailer to give out prizes like a song download, item to try, or event ticket, for a valuable addition to the consumer's purchase. Or even give out free products to try straight from your product collection. Add a QR code to product packaging that allows consumers to save up points and redeem them for the prizes later on. Saving up the points will keep customers coming back and build brand loyalty.
When shop attendants are unavailable, especially during peak hours and holiday seasons, it is favorable to place QR codes on clothing and other merchandise tags to pull up back stock and sizing immediately. This is especially useful for heavier items like furniture that are always distributed straight from the warehouse.
Offer an m-commerce site linked to a QR code to promote online shopping. 72.9% of all e-commerce shopping is expected to be done through m-commerce in 2021. Having a user-friendly mobile-optimized virtual store on the other end of a QR code will only benefit the brand and the consumer.
Place a QR code on items in magazines and on tags so consumers can find the place it is displayed in larger stores. QR code inventory is very useful for staff and employees. Many times random items get left in other sections of stores piquing a customer's interest but they have no idea where to find more, choose a different color, or find another size. Also, for items consumers have seen in the newspaper and plan to shop for in the week, they can scan a QR code to find the location and plan their trip in advance.
In place of the old paper coupons, have consumers scan QR codes in the store or in the newspaper so they can have them stored in one place in their phones in advance for easy checkout later in line.
Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for retail to achieve your marketing and sales goals.
Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready.
Design the QR code to match your branding guidelines and make your code attractive for customers.
Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams.
Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code.
Print the code on posters, packing, clothing tags, public displays, mailers, and any visible surface where it will stand out.
Track every scanned code to measure the success of your digital marketing campaign on Supercode's analytics dashboard.
Learn how to create bulk QR codes with Supercode's QR code generator here.
The central banks in Cambodia and Thailand have signed a Memorandum of Understanding (MoU) to use QR codes for payment to promote the use of local currencies without hassle between both countries. It is an easy, secure, and innovative way for locals and tourists to pay who cross between both countries.
Nike has made a QR code that routes directly to their app, personalizing style and comfort for every customer. They also have placed QR codes on every shoe and paired up with the messaging system WeChat in China so customers can send images of products and submit them to Nike where they can respond with personalized shoe recommendations in colors of their choice.
H&M incorporated QR codes into their items to find out if another is available at a certain store, and what sizes and colors they offer. If an item is unavailable online they will send a notification to the user's phone.
Not only do they offer fantastic inventory information, they also offer discount and promotion QR codes for flash sales online!
Waitrose, a John Lewis Partnership brand, created an app to make Christmas shopping easier than ever. This beautifully designed advert offers a clear call to action. When scanning the QR code, consumers directly connect to the app for convenience.
Starbucks shared a QR code of their app on Snapchat so consumers could have access to the app without having to download it to their phones. Their marketing strategy was to make things easier for consumers to drive sales, without pushing them too hard. Within 3 weeks 27% of visitors to the app (11,000) people had downloaded it through that exact channel.