QR Codes on Product Packaging

a phone scanning a qr code on a pack of coffee

QR codes on product packaging promote customer engagement and brand awareness, as well as knowledge about the product itself. The more transparency the customer has, the more they are going to trust you and continue to purchase more from you instead of choosing another brand. According to marketingcharts.com, 57% of US and 62% of global consumers trust brands based on product orientation and 33% of US consumers do not have the means to waste money on a bad purchase. Educating your customer regarding product knowledge is a value-added comfort that can easily be done with QR codes, where there isn't enough space on printed materials on the item.

Benefits of Using QR Codes on Product Packaging

1. It's sustainable

Printing more paper and ink to share the same messages as can be shared on a landing page linked to a beautiful QR code, is not eco-friendly. In addition, it is easy to change a dynamic QR code whenever you want to make an update or edit without printing new packaging. In fact, the first thought that people have now when going through stores and receiving packages online is, did they really need all that packaging? Or, this is not sustainable.

2. It is easily tracked

You can track every scan in Supercode's analytic dashboard to receive exact numbers regarding the scans, check valuable feedback, and have a measurable campaign, which cannot be done by printed packaging materials alone. QR code tracking is automatically done for dynamic QR codes.

3. It is free for your customer and easy to use

Anyone with a smartphone can scan a QR code on product packaging and end up on a landing page that says all they need to know.

4. It’s eye-catching and promotes a clear CTA

If you want customers to follow you on social media, play a game, read a recipe, and more, just place a clear message on your beautifully designed QR code, with your logo and branded colors on it for easy recognition.

5. It's great for customer interaction

There are various ways to get customers in touch with you for any suggestions, returns, complaints, customer service issues, orders, and more. Use a QR code to route consumers to specific customer service email addresses, e-commerce stores, customer service phone numbers, social media sites, and websites.

qr code on a pink bag with lady holding it

Applications for Using QR Codes on Product Packaging

1. Connect QR codes to contests

Use a QR code on product packaging to route to a cool contest to win products or just give something fun that's value-added with your product. This will attract new customers and even get the present customers scanning. Contests are also incentives that foster customer loyalty.

2. Share recipes for food

Create a QR code that goes to the recipe section of your website, or to an app. Use multiple ingredients and products from your brand to expand consumers' knowledge of your products.

3. Drive consumers to your m-commerce store

Make it simple for customers to order, re-order, and subscribe to regular home delivery services by connecting a dynamic QR code to your mobile commerce shop. The convenience will increase sales.

4. Offer free music downloads

Partner up with a musician and get them exposure while you add value to your product. Place a QR code on packaging that leads to a free music download and it's a win-win for the company, the artist, and the customer.

5. Link QR codes to instructions

Building furniture or fixing appliances is much better when there is a video involved. Add a QR code to any manual to have a visual representation of how to build or fix the product. This is especially useful for international markets who speak different languages.

6. Invent and share different uses for your product

If you sell a product that can be used for more than one thing, demonstrate that on your landing page with a nicely branded QR code printed on your packaging.

mobile phone scanning a qr code on a blue beauty product packaging
Image source: Africa Studio / Shutterstock

How to Make a QR Code for Product Packaging

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for product packaging to achieve your marketing goals. 

1. Choose the right type of QR code. Here are some of our suggestions: 

  • URL QR Codes - perfect for sharing website content like instructional videos, recipes, and contests.
  • Social Media QR Codes - ideal for brands aiming to increase the number of followers on their social media accounts so you can share about new products, discounts, and offers in the long-run. 
  • Feedback QR Codes - great for placing a QR code on packaging to see how you can improve your products and customer service.
  • Email QR Codes - fantastic for questions regarding customer service, returns or suggestions. 
  • vCard QR Codes - the easiest way for sharing specific contact information to a customer service or logistics department on wholesale packaging.
  • SMS QR Codes - helpful for reporting problems with the products or requesting an exchange. These codes do not require internet connection.
  • Plain Text QR Codes - best for making discount codes for seasonal or limited-time promotions. These codes are static and cannot be changed.
  • Bulk QR Codes - perfect for making many codes at one time with static, dynamic, and one-off options.
  • WhatsApp QR Codes - great for giving a conversational commerce option or customer service line to international and local customers.
  • PDF QR Codes - ideal for instructions, where there used to be a lot of printed paper in the past.
Supercode different types of QR codes

2. Create a code 

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready. 

create a QR code on Supercode QR code generator platform

3. Modify the design

Design the QR code to match your branding guidelines and make your code attractive for customers. 

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams. 

save QR codes to different folders on Supercode platform

5. Test the code

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code. 

bright colourful QR codes generated on Supercode platform

6.Print the code

Print the qr code on product packaging and make it stand out with messages about special offers, incentives, and value-added games and contests.

Supercode QR code printed on a business card

7. Track analytics

Visit the analytics dashboard to get more information about how your QR codes are performing. 

Supercode analytics dashboard with QR code scans performance

Learn how to make QR codes in bulk with our Bulk QR code generator.

Best Practices of Using QR Codes on Product Packaging

1. Wine companies using QR codes on packaging to tell stories and share wine tasting events

Wineries can now use QR codes on product packaging to send consumers to their website to share about wine tasting events, show videos about the winery and how the products are made, and even order and reorder by cases from nearby vineyards.

qr code on a wine bottle label
Image source: Blog Your Wine

2. Share about ingredients for hygiene products

Geodeo put QR codes on the back of its natural deodorant packages for a full list of ingredients after reformulating their product. This is a fantastic idea for consumers with sensitive skin and allergies who need to know what is in products when the packaging doesn't have the space to explain in detail without wasting more paper materials. 

qr code on deodorant packaging
Image source: Geodeo

3. Transparency to protect against counterfeits

Tangle Teezer uses a QR code on their packaging to prove that products are genuine and to protect against counterfeits. They also specify that products are all from the UK and that all packaging is grammatically correct so customers aren't disappointed by a false product.

qr code on tangle teezer hair brush packaging

4.Create home delivery subscriptions

Small Batch Coffee offers a home delivery subscription connected to the QR codes on their packaging. This is an amazing way for customers to never miss out on receiving products that are personalized for them in regards to shipping and convenience. For companies it promotes customer loyalty and contributes to monthly revenues. 

a qr code on a coffee roasters leaflet

5. Save paper with instruction manuals connected to your QR code

EK Water Blocks makes an eco-friendly effort to print a QR code on the boxes of their packaging to save plenty of printed paper and ink. Their objective was to save trees while giving the same quality instructions to their customers. When customers scan the code they get an instructional PDF straight to their smartphones.

qr code on product packaging
Image source: EK Water Blocks


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