5 Ways QR Codes Take Social Media Marketing to the Next Level

May 17, 2021
social media qr codes
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Adding QR codes to your company's social media strategy will help achieve better communication, increase sales, turn leads into customers, give one-dimensional advertising a virtual twist, get brand names out there to a new audience and turn them into leads, and many more creative strategies and outcomes that can be upgraded as moments, campaigns, and priorities as a company, change. 

The easy step of adding QR codes to any social media marketing campaign transforms conventional advertisements into conversational, modern campaigns that promote brand recognition and gives the company a life instead of just a one-dimensional image on display that could not be responded to in the past, except by ambiguous sales numbers later on. The frustration of not really knowing if marketing campaigns were working or not in the past can now be simply tracked and scaled with QR codes and incorporating them into a social media strategy.

These interactive marketing strategies through QR codes and social media are now commonplace and will continue to thrive throughout the '20s proceeding the steady incline QR codes have been making across multiple industries, especially in m-commerce, and more so in conjunction with social media. 

Providing QR codes for various uses across social media will prove that you have an innovative brand and with awareness turn your audience into leads and leads into customers. Connect different profiles, apps, m-commerce stores, and additionally post QRs on social media profiles like Twitter, Instagram, and Facebook to accelerate fun campaigns like giveaways, promotions, scavenger hunts, challenges, coupons, and discounts. 

With QR codes that are very specific and provide a clear call to action, ensure that users who scan will end up on the exact landing page you want them to see so that they are more likely to follow and engage. Here are 5 tips that will take your social media strategy to the next level through utilizing QR codes:

1. Promote brand awareness and recognition with QR codes linked to social media profiles

Incorporating QR codes into your social media strategy will increase brand awareness through the abundance of share buttons that are available through social media accounts and the enthusiastic followers who are happy with your products or services. Potential consumers who didn’t know you before now have found you and can follow you and your brand instead of getting up and going to the mall and trying to remember that shop or cafe their friend mentioned before. QR codes that route any information from online AR and VR experiences, to m-commerce stores, maps, and other necessities to connect, interact, and purchase, are now simple to scan and share for users and their social circles. 

Consumers who are already purchasing and interacting with you can now be more aware of promotions, sales, giveaways, and more. Brand recognition is now more important than ever and consumers care about where their products and food come from and what the company stands for in terms of social accountability, sustainability, and global causes. Providing a QR code to link up to social media accounts for follows, QR codes in account posts for events or promotions, and QR codes even to share new campaigns will help people get to know you better and build consumer trust.

Telenor Connexion is a Scandinavian IoT provider that shared their QR code over social media last year to connect with them on WeChat. The announcement made on Twitter provided the QR code so consumers could eventually engage with them on a more personal level.

telenor connexion twitter
Image source: Telenor Connexion Twitter

Encourage people to scan QR codes to follow your social media accounts 

Making a QR code for social media is simple and takes seconds. Add all of your social media profiles to one QR code and people can pick and choose on what accounts they can follow you. Some people have Instagram but not Facebook for instance. Maybe your company uses Twitter but not LinkedIn. Social media QR codes are editable in case you change your usernames in any of the accounts or your other information, or even if you add new accounts. Having one QR code to keep all of your social media accounts in gives the person who’s scanning knowledge of every profile you have instead of having to search for it later online. It removes that extra step and also saves the business from the customer possibly following a competitor with a similar username.

It’s also possible to generate a QR code for each social media outlet a company has but it isn’t recommended as it takes up a lot of space having tons of QR codes on marketing materials and too many of them can bombard the customer. They would also, of course, have to be scanned multiple times to get the same effect as one code which shows all of the options immediately and people who scan can choose what to follow from there.

How to generate a QR code for social media:

  1. Log in to your Supercode account and click, " + Create a new code"
  2. Choose the social media option
  3. Add all of your social media accounts to "Create the code"
  4. Modify the design with contrasting, branded colors, an optional logo, and a frame that states a clear call-to-action such as, "Scan to follow us on social media!"
  5. The palette the code will scan to will look like the image below
  6. Download the code and print it where customers will see it and be excited to scan
  7. At any time you can modify the usernames or design, clicking on the code from the Supercode dashboard
supercode design platform
Image source: Supercode QR Code Generator

2. Increase social media engagement with QR codes, resulting in better market knowledge

Marketing with two-way communication channels opens up the ability for consumers to respond making your efforts more powerful according to changes and market trends and that knowledge is the key to improving your business, products, service, supply chain, increasing sales, stability, and optimal customer acquisition. QR codes open up that ability because they are scannable in seconds and can be added to any marketing campaigns or materials and placed in any space. QR codes partnered with social media outlets have been proven to work in favor of businesses with scans being led to social media sites for boosting followers or for later campaigns that are shared on sites with QR codes. Since dynamic QR codes are traceable in real-time and by location, you can scale the number of scans and to what campaigns. 

When companies look at the opinions, comments, likes, and shares of others, it is easy to see what people want and respond to that in their own way with their own style. Customer responses to marketing campaigns and promotions that involve QRs in relation to their social media levels up the old-school picture only campaigns that had no interaction, leading to ambiguity and awkward surveys. These interactive experiences now allow you to continuously advertise to the same group without mailers and collecting physical addresses in stores holding up lines.

Printing a QR code on receipts, bags, and product labels for example, that connects to your social media is the best way to now increase engagement with customers you already have, is just one way to gain insight into the market trends and what people expect. It’s also easy for consumers to share QR codes and social media accounts on their phones in seconds, capturing the attention of friends and family which is better than a word of mouth referral when they already have all of the information stored in their mobile phones.

3. Scale your social media campaigns with QR code dashboard analytics

Dynamic QR codes allow for something that could never be done before: editable and trackable campaigns. Not only do QR codes and social media generally make marketing costs lower, but the ability to track them makes campaign success and market research measurable. 

Since dynamic QR codes are easily tracked you can see exactly how many users are scanning them, then see how many of those took action by following you on social media. QR codes are just another easy way to connect and since they are small and can store information in one’s mobile phone, it's the fastest way to grab people's attention and connect for a long-term relationship.

Also, QR codes routed to social media are a great way to scale what campaigns are working and what aren’t by seeing the statistics on the Supercode analytics dashboard and changing things up as needed. You may discover the place, the audience, or the way you distributed the code isn’t working when people respond by scanning in another place, or more on certain days. 

supercode analytics
Image source: Supercode QR Code Generator

It’s also beneficial for comparing who followed you to who keeps following you, which you can track on your social media sites. QR codes can route users to your social media sites but they can’t keep them there. Analyzing the numbers between the scans and the follows, or if people stop following later on, will tell you if there is something you need to change on your social media profiles so people want to stick and keep the relationship going with your brand. This is why it’s great that dynamic QR codes are editable for upgrading your campaigns.

4. Upgrade social media campaigns with QR codes for promotions, contests, and giveaways

2020 showed us an enormous shift in the way we work and socially network, not to mention the obvious increase in the use of QR codes for contactless service on just about everything. On a more normal scale, technology changes all the time. The constant upgrades, along with products and services and how technology is incorporated into those and the feedback given for those, are often being accompanied by QR code technology. 

Adding QR codes to your social media campaigns for things like promotions, giveaways, event registries, challenges, scavenger hunts, and contests, are very easy to do and motivate people to join, sign up, attend, and follow through with participation overall since scanning a QR code can be done in seconds and all of the information is available to them immediately. Whenever you advertise a new product with a discount, add a QR code to your social media so people can scan instead of cutting out and carrying around coupons from the Sunday paper. If you want to increase customer engagement, try a scavenger hunt online or in-person with QR code scans that easily track their moves. Register for events or giveaways and generate lists for leads with QR codes routing scanners to easy sign-up forms. There are a million ways you can get creative in your social media marketing strategy with QR codes to get people scanning and involved.

Instagram QR code on the wall sign for laundry services
Image source: Supercode QR Code Generator

5. Boost sales with QR codes and social media profiles

The rise of m-commerce and shopping through social media

E-commerce had been on a steady rise and that rise only soared in 2020. Noticeably,  m-commerce was the obvious next step. Since most social media is used best through apps, it only makes sense that m-commerce would be leading the way and promoting those sites with QR codes is important. Platforms like Instagram created a full shopping section of the app so shops and department stores have to get on board to be competitive. Now, clothing brands are incorporating QR codes straight into their item tags, taking out the middleman and allowing for customers to buy straight from them, including the shipping. How QR codes paired with social media come together with m-commerce is the ability to buy straight from the websites and items they see instead of searching them later online and not finding the right color, style, or other inconveniences. If QR codes are attached to items and route to social media, the relationship is ongoing and consumers can be engaged with the brand and the product moving forward. The more options a customer has to search, shop, and pay, the more they will do so and that is all obvious through social media.

Conversational commerce and the ease of QR codes

Interacting with businesses through common messaging apps to be able to shop is the latest trend in e-commerce. Instead of giving out customer service phone numbers which don't really assist with sales, or waiting for an email response while inventory is selling out, e-stores are utilizing messaging services such as WeChat, WhatsApp, Talk, and Facebook Messenger, to respond to questions as if they were a sales representative on a showroom floor in person.

The easiest way to share the connection to these messaging services is through QR codes. QR codes allow people to scan the code and their messaging app automatically pops up to socialize with the representative on the other side. Not only is this done in seconds but it removes any extra steps of saving contact information, dialing numbers, writing email addresses, and waiting on hold for 30 minutes until someone gets on the line. Shoppers simply send a message and get on with their day until they get a response.

Attaching a QR code to these lines on social media sites, in stores, on product packaging, and websites, is great for the shopper who wants to send messages immediately. 

Ralph Lauren Asia had given the public an extra and provided these adorable Polo Bear WhatsApp Stickers by scanning the code and requesting them directly through WhatsApp.

polo bear whatsapp stickers advert with bear mobile and qr code
Image source: Ralph Lauren Asia

Utilizing QR codes to pair up with social media takes campaigns to the next level by making it an easy one-step process to follow and connect with you. Since QR codes are fun and take minutes to design, adding them into your social media marketing strategy will not take so much effort but will reap enormous benefits. To be able to compete with others in your industry, building a convenient, modern rapport and overall consumer trust is essential for the consumer-brand relationship.

Supercode's easy-to-do QR code generator with an organized and editable platform will help you achieve your social media marketing goals in just a few minutes. Sign up now to add QR codes to your campaign to help you gain followers for two-way communication in the long term.

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