QR Codes for Displays

scanned qr code on your display
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Using QR codes on displays will add a three-dimensional touch to any marketing campaign. Whereas print only marketing can only give a one-dimensional experience, jazzing up a display with a tastefully designed QR code sending people to an augmented reality (AR) experience, will capture consumer attention more acutely. Tracking efforts will be more effective when incorporating QR codes as well, whereas previously there was little ability to track printed marketing campaigns alone. Now it's possible to drive more traffic to websites, social media, informative materials, m-commerce sites, and any landing sites that inform to build consumer trust.

Benefits of Using QR Codes for Displays

1. It’s easy to edit

In shopping malls where sales change from day to day, information on displays can be edited with dynamic QR codes. This is beneficial because the physical code does not need to be reprinted in public places, saving time, labor, and money. Just update changes on the backend and keep the physical code as-is. This is also great for restaurants with changing daily specials on menus. 

2. It can be placed on any visible, flat surface

QR codes can be printed on many different types of surfaces for your display. These codes can be placed in public where waiting and lines are common, to engage consumers and boost traffic to your landing pages. They can also be displayed privately in your shop or on the patio so your customers can have easy access to the information given.

3. It captures a broad audience

QR codes placed on busy streets and other public places are beneficial for capturing a broader audience, outside the scope of your current client base, which has the potential to increase sales revenue in the long and short term. In addition, an outstanding design of the QR code will attract even more attention. 

4. Your digital marketing campaign is measurable

Unlike with print-only marketing campaigns, placing a QR code on a display can be analyzed on the Supercode analytics dashboard. Every scan is tracked to help you scale where your traffic is coming from.

5. It has a versatile number of uses

Since QR codes can be used for educating, AR experiences, shopping, following social media, menus, and more, there is no limit to what you can route to customers. Add QR codes to any campaign with a clear call-to-action depending on your goal for that specific campaign.

qr code on digital display at dubai mall
Image source: Supercode QR Code Generator

Applications for Using QR Codes for Displays

1. Put QR codes on digital displays in malls to engage with customers 

There are many ways to increase engagement rates with QR codes. Here are some of the ideas: 

  • Use digital signs with QR codes so people can be routed to a mall directory in their mobile phones. 
  • Encourage customers to download the mall mobile app.
  • Announce upcoming events, special sales, and new stores opening soon. 
  • Enter contests to win online instead of filling out paper forms.
qr codes on mall display for contest
Image source: Gigital Screen Hire

2. Place QR codes on display boards on restaurant patios to entice guests

Use a QR code for the display of your menu outside of restaurants, bars, and cafes to advertise daily specials, happy hour schedules and promotions, full menus, live music event information, and even check-in to reserve a table on a waiting list.

qr code on Johnny B. Good menu display on the embankment
Image source: Supercode QR Code Generator

3. Advertise for the top sales in shopping districts

Use QR codes on displays in shopping districts to advertise the top 5 or 10 sales in that area. Since dynamic QR codes are easily editable, keep the same physical code on display and change the information as often as necessary. When people feel they are getting the most up-to-date sales information conveniently, they get excited to shop. Paper adverts become outdated as soon as inventory has been sold. Additionally, consumers can keep the information on their mobile phones while they are walking around.

4. Check-in and give feedback with simplicity at events

Place a professional-looking QR code on displays outside of conferences, networking events and meet-ups, private art exhibitions, and social gatherings for easy check-in to measure the attendance at social events. A bonus is placing another QR code on display on the way out for feedback to see how people enjoyed speakers, food and beverages, what they thought of the parking situation, the venue, and anything else you want to know, with star ratings and optional comments and contact information.

5. Announce shows, plays, and festivals

Create an eye-catching QR code to interest the public and educate them with AR experiences regarding your next show or event. Add e-commerce sites where audiences can buy e-tickets and consult schedules and showtimes. 

How to Make a QR Code for Displays

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for displays to achieve your marketing goals. 

1. Choose the right type of QR code. Here are some of our suggestions: 

  • URL QR Codes - send scanners to your landing page to share your work, AR experiences, and m-commerce site.
  • Social Media QR Codes - place a recognizable QR code on your display to attract followers on social media.
  • Email QR Codes - fantastic for questions regarding services directly like hair salons spas, show information, and ticket reservations for events.
  • SMS QR Codes - amazing for information that is necessary in an already prewritten SMS message. This code works everywhere as it requires no internet connection. Use these codes for sales and promotions or discount codes in shops.
  • Plain Text QR Codes - best for making codes for exclusive coupons for products and samples.
  • Feedback QR Codes - great for placing a QR code on displays on the way out of events such as professional conferences and social gatherings.
  • Bulk QR Codes - perfect for making many codes at one time with static, dynamic, and one-off options.
Supercode different types of QR codes

2. Create a code

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready. 

create a QR code on Supercode QR code generator platform

3. Modify the design 

Design the QR code to make an attractive design so consumers will want to scan. 

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams. 

save QR codes to different folders on Supercode platform

5. Test the code 

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code. 

bright colourful QR codes generated on Supercode platform

6. Print the code 

Put the code on your display in any publicly visible location to enhance your digital marketing campaign.

Supercode QR code printed on a business card

7. Track analytics

Use Supercode's dashboard analytics to track every scan and measure the success of your campaign.

Supercode analytics dashboard with QR code scans performance

Learn how to make QR codes in bulk with our Bulk QR code generator here.

Best Practices for Using QR Codes for Displays

1. Optimize visual merchandising with QR codes

Retailer Debenhams launched an app in 2011 and linked a QR code to it in the window display of their shop. Their multi-channel strategy aimed at increasing sales. At least from their app, they had made 1 million pounds of sales in 5 months. However, shops can add QR codes to their visual merchandising campaigns for a variety of reasons. Share events and special offers, give exclusive discounts for scans and follows, give educational information about new products like fabrics and colors, and more.

debenhams window display qr code with mannequins in front
Image source: Econsultancy

2. Entertainment and education at airports

At the Denver International Airport, QR codes were placed on a display with free books to read so passengers could scan the QR codes and download the books to their mobiles to enjoy while waiting and on their flights. FirstBank sponsored the free book QR code display as part of their helpfulness campaign to the community.

display with qr codes linked to free e-books in airport
Image source: JCDecaux

3. Directly post QR codes on display at job fairs for job seekers to apply directly.

At this job fair in Taiyuan, Shanxi, China, QR codes were placed on displays for job seekers to scan and apply directly from their smartphones. The job seekers then used QR codes to deliver their resumes instead of bringing paper ones. In fact, QR codes were used for their tickets to get in and every individual company's information as well.
“More than 500 companies have attended the job fair to fill over 9,000 positions, including the China Pacific Insurance Group and Yanshan Petrochemical,” states ecns.cn.

girls scanning qr codes on wall at a job fair
Image source: ECNS

4. Give a fun freebie to the community to engage audiences

Outfront Media placed a lovingly designed QR code on displays in a subway station in New York with a fun AR Instagram story filter with hearts and changing messages that will be fully in effect February 13-14, 2021 for Valentine's Day so users can send valentines messages out to their social media followers. This OohToday article quotes Jason Kuperman, Chief Product Experience Officer at OUTFRONT Media, “We are continually testing and discovering the possibilities of connecting out of home with mobile through the integration of emerging technologies... This is a fun way to utilize our screens to create a social experience using QR codes and AR filters on the Instagram platform and engage audiences.”

valentine's day heart shaped qr code on display in new york subway
Image source: OOH Today

heart shaped qr code from outfront media on a red poster
Image source: Outfront

5. Astonish audiences with your creativity

Marks and Spencer ran a Mother's Day deals campaign in 2013 with a display featuring a QR code made up of 9,457 flowers that took 179 hours to make! And the QR code scanned! This fantastic display shows off amazing creativity and catches the consumer's eye. This is perfect for short-term promotions, festivals, floats, and even weddings and anniversary parties!

mother's day display with qr code made from flowers
Image source: Randy Matheson


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