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Around the world many menu systems have become QR code only as a result of legal or hygienic standards of the establishment. Whether in restaurants, bars, cafes, or hotels, placing a classy QR code with an eye-catching design to entice customers' appetites, will inspire them to scan and keep menu information in mobile phones for dine-in, take-out and delivery options. 

Benefits of Using QR Codes for Menus

1. It's contactless

Scanning a QR code that is on a table tent or affixed to the table or at the front of the restaurant upon arrival, will ensure contactless service and avoid having to touch menus and printouts with QR codes on them.

2. It's cost-effective

Printing menus for different breakfast, lunch, and dinner options, specials, and promotions, gets very expensive and time-consuming. Using a QR code routed to a landing page with your menu will say it all without all of the printing and laminating expenses.

3. It's eco-friendly

In addition to being cost-effective, the lack of printed materials ensures an eco-friendly option. Less wasted paper, ink, and plastic will make your menus more sustainable.

4. It's easy to create and use

It takes just a few minutes to design a beautiful Supercode QR code for any type of menu. Add fun drink, dessert, and food emojis from your favorite image collections with a clear CTA so people know when they are scanning for breakfast, happy hour, daily specials, and more.

yellow breakfast menu custom qr code with pancakes emoji
Image source: Supercode QR Code Generator

5. It's changeable

Dynamic QR codes are editable at any time. Whenever you wish to change menu options, simply edit the information on the backend without having to reprint a new physical code. Store codes in customizable folders for easy organization with your management teams, on Supercode's dashboard. 

6. It collects customer data

Offering digital menus by QR code allows for better scalability in restaurants as they have a clearer view of what customers are ordering. Also, restaurant managers can see what the top-selling items are for dine-in, take-out, and delivery orders to be able to scale packaging and prepare more as there has been a surge in the food delivery industry since the pandemic. 

Applications of QR Codes for Menus

1. Use QR codes for digital menus to share dishes

Let customers learn about ingredients, stories from the chef, and add sharing capabilities so they can post to social media and send items to others by mobile phone.

2. Offer promotions like Happy Hour

Offer different promotions and menus with a fun, eye-catching code! 

blue and yellow custom design qr code with a cocktail emoji
Image source: Supercode QR Code Generator

3. Update the menu seasonally or throughout the day 

Have special promotions for weekends, different times of the day, and even seasonal promotions. Swap out menus whenever you like and edit for daily specials. Put a clear CTA so people know what they should expect when scanning.

4. Use colors and logos to make it part of your brand

In addition to having bright colors and appetizing photos, add your logo or restaurant theme colors to get peoples' attention on public displays and adverts and build brand awareness.

5. Post on doors and windows for people to scan when the establishment is closed

Posting your menu clearly on windows and doors will attract potential customers strolling by after hours. Let them know what types of food and drink you offer so they are enticed to come by during business hours.

6. Encourage ordering online

For take-out service and ordering in advance, allow customers to scan QR codes that go to apps for online ordering. Also great for hotel ordering for room service.

in-room dining qr code menu brochure in a hotel room
Image source: Supercode QR Code Generator

7. Create coupons for adverts

Offer discounts for QR code scans on certain menu items or advertise with coupons in different publications that customers can scan to phones and bring in to the restaurant or use for online ordering.  

How to Make a QR Code for Menus

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for menus. 

1. Choose the right type of QR code. Here are some of our suggestions: 

  • URL QR Codes - perfect for sharing online platforms with menus, specials, promotions, coupons, and loyalty programs.
  • Social Media QR Codes - ideal for restaurants, cafes, and bars aiming to increase their social media followers and customer interaction.
  • Email QR Codes - fantastic for suggestions and complaints.
  • Feedback QR Codes - perfect for giving feedback about food, drinks, and customer service after dining.
  • SMS QR Codes - helpful for receiving exclusive discounts and offers for scanning.
  • Plain Text QR Codes - best for making discount codes for seasonal or limited-time promotions. These codes are static and cannot be changed.
  • Bulk QR Codes - Great for paper menus sent out to the public with one-off scans for first-time discounts.
Supercode different types of QR codes

2. Create a code

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready. 

create a QR code on Supercode QR code generator platform

3. Modify the design

Design the QR code to make it stand out so people want to scan.

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams. 

save QR codes to different folders on Supercode platform

5. Test the code 

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code. 

bright colourful QR codes generated on Supercode platform

6. Print the code

Print the code on menus for the best restaurant and cafe service.

Supercode QR code printed on a business card

7. Track analytics

For marketing purposes, track every code scanned in the Supercode dashboard for analytics, to see the results of your campaign.

Supercode analytics dashboard with QR code scans performance

Learn how to make QR codes in bulk with our Bulk QR code generator here.

Best Practices for QR Codes for Menus

1. Use a QR code for your menu app

Popular American food chain Chick-fil-A attracts customers to their app menu by QR code. Customers can scan the QR code from the app to earn points and use the app menu to order online and pick-up at the restaurant. They can also let the staff know when they have arrived by scanning another QR code inside the restaurant for dine-in, or notify staff by app if they would like them to bring out the order curbside for contactless service.

a qr code on a phone to scan to get loyalty points at a restaurant
Image source: Facebook post

2. Offer QR codes on various platforms

Pizza Hut has taken a digital turn all over the world updating websites, mobile sites, and an app to offer their menu on various platforms for dine-in, take-out, and contactless delivery service. These QR codes have been placed in the store for a contactless menu and also for the option of contactless payment.

Retailforgrowth.com reports, 'Neha, Marketing Director, Pizza Hut India said, “Post unlock, more people are moving out of their homes for work and they will need access to safe and hygienic food. Our contactless services ensure Trust, Safety and Hygiene in every bite of the meal. We have been responsive to customer needs in the new normal by offering value deals and innovative contactless experiences across platforms while ensuring that our team members and guests feel safe, valued, and cared for.”

a large qr code on a phone to scan for menu at a pizza restaurant
Image source: Retail 4 growth

3. Place QR codes at every table for consistent ordering

The Cheesecake Factory was founded in Beverly Hills, California, USA, has been global for quite some time. As following WHO and American CDC standards, they have updated their menus digitally with QR codes all over the world to ensure contactless, safe service in every location in their brand. Leaving QR code menus at the table the whole meal allows for customers to continuously scan and keep the menu in their mobile phones to keep ordering during the dining experience. 

club sandwich and a qr code menu display at the cheesecake factory cafe
Image source: Foursquare

4. Use QR codes for special brunches and menus in hotels

The Hyatt Regency in Chennai, India created a beautiful menu with a QR code, especially for their Saturday brunch. It was posted to their Facebook page to advertise their options along with displaying their standards of hygiene in the pandemic. The QR code was available for scanning, ordering, and delivery service to rooms. 

 hyatt regency hotel qr code menu leaflet on a table
Image source: Facebook post

5. QR codes for hotels doing restaurant delivery

The Hyatt Regency in Delhi, India has offered their QR code menu on their Facebook page as well, this time advertising for delivery service which customers could order from their homes without having to be a guest in the hotel. They too offer hygienic, contactless service and have a special menu for weekly specials as well as regular meals, which can be ordered and paid straight from the site where the QR code leads the customer.

contactless qr code menu leaflet at hyatt regency delhi
Image source: Facebook post


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