Implementing QR codes into your restaurant is a practical and tidy way to have staff engage with customers as well as share any necessary information regarding food, ingredients, specials, events, discounts, and promotions. Create beautifully designed QR codes that customers are happy to scan with a clear call-to-action, and make their life and dining experience more convenient.
Dynamic QR codes can be edited at any time. When you want to add new items or details to a paper menu, they have to be reprinted which is time-consuming and costly. Paper and ink costs get very high, especially for larger restaurants with more menus and items changing frequently. Updating the information linked to a dynamic QR code is easy, only takes seconds and is the more sustainable option. Linking a dynamic QR code to daily specials can be changed quickly and easily. Change food, drinks, prices, as often as necessary, and offer promotions for scanning.
Get your restaurant known on Facebook, Instagram, and Twitter by adding a QR code for social media to your digital marketing campaign. Give restaurant guests incentives for scanning and giving you a like or a follow.
Using QR codes to invite people to download your app, pay, avoid long lines, and see menu options in advance, is a fantastic value-added product to your restaurant. Giving people options that are more convenient for them will increase their desire to dine with you more often.
Many dining establishments offer ordering straight from mobile if the customer prefers, or picking up the food later with an app so they don't have to wait in long lines at restaurants with busy staff.
Restaurants and cafes that offer promotions such as, buy 9 coffees and the 10th is free, used to have cards with hole punches. Now, QR codes can be scanned for loyalty points like this, for automatic saving in case little cards get lost.
Place QR codes at the front of the cash register or on tables for contactless payment with QR codes. Customers can scan the codes and pay with the credit and debit cards they already have set up in their mobile phones.
Instead of giving plastic cards for special occasions, choose an eco-friendly option that can be stored in the recipient's mobile phone. Sending a virtual gift card with a QR code is more convenient for storage and payment.
Supercode's QR code for feedback allows you to customize a fast star rating feedback survey regarding food, drink, wait staff, cleanliness, ambiance, take-out service, and any other categories you choose. Use Supercode's pre-written categories or choose your own. Place these QR codes on receipts, at the table, or on the guests' way out, with a message on the QR code with a clear call-to-action.
Add value to your virtual menu by suggesting food and wine pairings when scanning the QR code. Either place ideas straight into the virtual menu or have a separate code with a wine and beverage menu that is the legal drinking age in your country. Even place the suggestions in a QR code scanning to a restaurant app. When customers click on a food choice, a wine or beverage suggestion can arise for purchase.
Use QR codes to share events that will take place in your restaurant. If there is a band playing, a wine or food tasting, or a comedy show, let customers know by scanning a URL QR code to a calendar or a link where people can buy tickets.
Place a QR code on a nice sign outside so people walking by can scan the QR code and get enticed by your delicious menu. Put an incentive for a scan on your sign, like 2x1 items or a 10% discount off their next bill.
Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create a QR code or a few QR codes for restaurants to achieve your marketing goals.
Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready.
Design the QR code to match your branding guidelines and make your code attractive for customers.
Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams.
Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code.
Print the code on tables, signs on your patio, and receipts.
Use Supercode's clean dashboard to track analytics of any scan.
Learn how to use our bulk QR code generator here.
American restaurant food chain, Chili's made QR codes for limited-time coupons they were offering on various food items. This incentive makes customers excited and happy to try a new item that they may continue ordering in the future. It also persuades consumers to use the coupons since they are stored in their mobile phones instead of paper coupons that can be misplaced or forgotten about.
TGI Friday's has placed a QR code to their menu on their Facebook page so dine-in guests can check out the menu before they arrive, or use it for having food delivered. Even enjoy contactless payment by mobile phone.
Panera Bread teamed up with Addi's Faith Foundation, an organization dedicated to ending childhood cancer, to donate 25% of the sales of the Addi's Faith Gold Ribbon Cookie to the foundation. By clicking on the QR code, you can learn more about the foundation and the project than what can be written on a printed document.
The Polite Pig at Disney World has set up a large, contactless menu at the front of the restaurant and has also given an option for a regular menu. It's a convenient way to view the menu close up in one's mobile phone and is a safer and more sustainable option.
American restaurant franchise Chick-Fil-A offers a mobile app that people can use in-store or at home for pickup later. No more waiting in lines. Simply order the meals of your choice on the app, choose a location, and pay. When you scan the QR code at the restaurant, staff will bring your order to your table or out to your car so you can avoid waiting in lines and have quality contactless service.