Integrating QR codes into any digital marketing campaign can be easily done by placing QR codes on posters for displays in any visible area in your shop, community, lobby, or office. Feature work samples, videos, landing pages, and more. Incentivize people to scan QR codes to follow your social media with discounts and offers. Advertise plays and shows in your community. Promote and educate broad audiences with relevant content to your cause, and the list goes on.
Dynamic QR codes can be changed at any time. If you have content that is frequently updated with news, scheduling, promotions, and special offers, QR codes are a great way to share the content without having to change the physical code. It saves time and significantly reduces printing costs.
Don't waste time, money, and materials printing thousands of flyers and brochures that end up in the bin and cluttering the environment. Reduce paper and costs as much as possible by placing a beautifully designed QR code on posters in visible places to get people's attention and share more content and digital content that cannot be conveyed by old-school posters without QR codes.
Unlike with print-only marketing campaigns, placing a QR code on a poster in shops, clubs, universities, and anywhere there is a flat, visible surface, can be analyzed on the Supercode analytics dashboard. Every scan is tracked to help you scale where your traffic is coming from and enables managers to maximize the effectiveness of the campaigns.
Supercode's design system is quite simple. Personalize QR codes with your logo and add customizable colors with a diverse set of frames so that your QR code attracts attention and ensures a high engagement rate. Place a call-to-action message on your QR code with incentives to get people excited to scan.
QR codes on posters or even can be placed in showrooms of stores, lobbies of offices and medical offices, shops in malls, and even restaurants. Use them to share product pages, links to social media accounts, VR experiences and great landing pages to enhance the customer experience.
Use QR codes on posters to promote shows for plays and musicians. When people scan, send them to a landing page or YouTube channel with trailers, music, and short interviews about your work and upcoming events.
Use QR codes to share stories about different items and works. Also to share about upcoming exhibitions, changes in hours, and special events. QR codes linked to websites and social media pages can give more detailed information than what can fit in smaller physical places and the person who scans can take the valuable information home with them in their mobile phones.
For showing the consumer something extra, have QR codes on posters in clothing stores that lead to landing pages with fashion shows or photo shoots so consumers can get ideas about looks and styles and see clothing paired with other items and accessories.
Offer QR codes on posters in shops and shop windows for exclusive discounts and promotions during back-to-school season, Black Friday, Mother's Day, and many other special occasions for your brand through m-commerce. Give people a clear incentive to scan to enjoy the benefits.
If you have a brand, service, music, new cafe, or anything else you would like to share with your community, putting a QR code on a poster near community boards or in popular centers in your city will reach a wide audience to expand knowledge of your work and what you have to offer.
Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for posters to achieve your goals.
Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready.
Design the QR code to make it stand out so people want to scan.
Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams.
Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code.
Print the code on posters in visible places with a lot of foot traffic.
For marketing purposes, track every code scanned in the Supercode dashboard for analytics, to see the results of your campaign.
Learn how to make QR codes in bulk with our Bulk QR code generator here.
Use QR codes on posters in universities to inform thousands of people about relevant things without printed materials. The University of Bedfordshire uses this poster to advertise ebooks that can be digitally checked out in case the book you need in physical print is checked out by someone else. This system allows for books to be used by many instead of just one person at a time, making their learning experience better.
At APM Group, Eric F. Glassy, MD, FCAP proposed putting QR codes on scientific posters that lead to a landing page with more detailed scientific information to keep people educated. This allows people to save information and downloadables in their phones instead of having pamphlets in doctors' offices to take home or memorizing the information on posters in their waiting rooms.
This Victorian private school in Australia used QR codes on various topics on posters to allow children to scan them and research the information at home. These are also a great idea for kids giving presentations to their class for sharing more information or enjoying interactive experiences.
After the Japanese tsunami and earthquake in 2011, these posters with a QR code could be found in many different places so anyone with a smartphone and a free QR code scanning app could donate money immediately from their mobile phones during a crisis.
This stunning poster for Iron Man 2 has a QR code incorporated into the actual design of it so people can scan the QR code and see movie trailers and a mobile site with images and plot information from the film.