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Integrating QR codes into any digital marketing campaign can be easily done by placing QR codes on posters for displays in any visible area in your shop, community, lobby, or office. Feature work samples, videos, landing pages, and more. Incentivize people to scan QR codes to follow your social media with discounts and offers. Advertise plays and shows in your community. Promote and educate broad audiences with relevant content to your cause, and the list goes on. 

Benefits of Using QR Codes on Posters

1. It's changeable

Dynamic QR codes can be changed at any time. If you have content that is frequently updated with news, scheduling, promotions, and special offers, QR codes are a great way to share the content without having to change the physical code. It saves time and significantly reduces printing costs.

2. It's eco-friendly

Don't waste time, money, and materials printing thousands of flyers and brochures that end up in the bin and cluttering the environment. Reduce paper and costs as much as possible by placing a beautifully designed QR code on posters in visible places to get people's attention and share more content and digital content that cannot be conveyed by old-school posters without QR codes.

3. It makes digital marketing campaigns measurable

Unlike with print-only marketing campaigns, placing a QR code on a poster in shops, clubs, universities, and anywhere there is a flat, visible surface, can be analyzed on the Supercode analytics dashboard. Every scan is tracked to help you scale where your traffic is coming from and enables managers to maximize the effectiveness of the campaigns.

4. It's easy to design

Supercode's design system is quite simple. Personalize QR codes with your logo and add customizable colors with a diverse set of frames so that your QR code attracts attention and ensures a high engagement rate. Place a call-to-action message on your QR code with incentives to get people excited to scan.

5. It can be used in various industries

QR codes on posters or even can be placed in showrooms of stores, lobbies of offices and medical offices, shops in malls, and even restaurants. Use them to share product pages, links to social media accounts, VR experiences and great landing pages to enhance the customer experience. 

airway management course poster with a qr code
Image source: Ipoh Airway

Applications for QR Codes on Posters

1. Promote shows with QR codes on posters

Use QR codes on posters to promote shows for plays and musicians. When people scan, send them to a landing page or YouTube channel with trailers, music, and short interviews about your work and upcoming events.

2. Place posters with QR codes in galleries and museums

Use QR codes to share stories about different items and works. Also to share about upcoming exhibitions, changes in hours, and special events. QR codes linked to websites and social media pages can give more detailed information than what can fit in smaller physical places and the person who scans can take the valuable information home with them in their mobile phones.

3. Display VR experiences in shops

For showing the consumer something extra, have QR codes on posters in clothing stores that lead to landing pages with fashion shows or photo shoots so consumers can get ideas about looks and styles and see clothing paired with other items and accessories.

4. Advertise for sales and seasonal promotions

Offer QR codes on posters in shops and shop windows for exclusive discounts and promotions during back-to-school season, Black Friday, Mother's Day, and many other special occasions for your brand through m-commerce. Give people a clear incentive to scan to enjoy the benefits.

5. Place QR codes on posters near community boards

If you have a brand, service, music, new cafe, or anything else you would like to share with your community, putting a QR code on a poster near community boards or in popular centers in your city will reach a wide audience to expand knowledge of your work and what you have to offer.

dynasty classic event poster qr code
Image source: Facebook post

How to Make a QR Code for Posters

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for posters to achieve your goals. 

1. Choose the right type of QR code. Here are some of our suggestions: 

  • URL QR Codes - perfect for sharing website content with downloadables, PDFs, and VR experiences.
  • Social Media QR Codes - ideal for brands, universities, or community events and projects who have a goal of increasing followers and customer interaction.
  • Email QR Codes - a great tool for any business to connect better with others in their industry, for universities with specific department information, for contacting customer service staff about play or show information on a public advertisement.
  • Feedback QR Codes - great for placing on a poster after an event on the way out to be able to see people's concerns and comments.
  • SMS QR Codes - use these codes for reporting issues in parks, maintenance in public bathrooms, or if something needs a repair in a public place.
  • Plain Text QR Codes - static QR codes for information that doesn't change.
  • Bulk QR Codes - perfect for making many codes at one time with static, dynamic, and one-off options.
Supercode different types of QR codes

2. Create a code

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready. 

create a QR code on Supercode QR code generator platform

3. Modify the design

Design the QR code to make it stand out so people want to scan.

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams. 

 save QR codes to different folders on Supercode platform

5. Test the code 

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code. 

bright colourful QR codes generated on Supercode platform

6. Print the code

Print the code on posters in visible places with a lot of foot traffic.

Supercode QR code printed on a business card

7. Track analytics

For marketing purposes, track every code scanned in the Supercode dashboard for analytics, to see the results of your campaign.

Supercode analytics dashboard with QR code scans performance

Learn how to make QR codes in bulk with our Bulk QR code generator here.

Best Practices for QR Codes on Posters

1. Use QR codes on posters in universities

Use QR codes on posters in universities to inform thousands of people about relevant things without printed materials. The University of Bedfordshire uses this poster to advertise ebooks that can be digitally checked out in case the book you need in physical print is checked out by someone else. This system allows for books to be used by many instead of just one person at a time, making their learning experience better.

get an ebook by scanning a qr code poster
Image source: Mobile Technology in Libraries

2. Educate people visiting your landing page

At APM Group, Eric F. Glassy, MD, FCAP proposed putting QR codes on scientific posters that lead to a landing page with more detailed scientific information to keep people educated. This allows people to save information and downloadables in their phones instead of having pamphlets in doctors' offices to take home or memorizing the information on posters in their waiting rooms.

download rebooting scientific posters by scanning a qr code
Image source: APMG group

3. Use QR codes on posters in classrooms

This Victorian private school in Australia used QR codes on various topics on posters to allow children to scan them and research the information at home. These are also a great idea for kids giving presentations to their class for sharing more information or enjoying interactive experiences.

school posters with qr codes 
Image source: ABC

4. Post in public places for causes

After the Japanese tsunami and earthquake in 2011, these posters with a QR code could be found in many different places so anyone with a smartphone and a free QR code scanning app could donate money immediately from their mobile phones during a crisis.

red cross qr code to donate money to help Japan
Image source: Linh Pham

5. Print QR codes on movie posters

This stunning poster for Iron Man 2 has a QR code incorporated into the actual design of it so people can scan the QR code and see movie trailers and a mobile site with images and plot information from the film.

iron man two qr code poster
Image source: Multimedia Man Blog


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