How to Use QR Codes for Your Digital Marketing Campaign

Feb 16, 2021
Digital marketing button on a keyboard
Overview
Close

Adding QR codes to your digital marketing campaign is a powerful tool enabling marketers to achieve desired goals more effectively and deliver a higher MROI by cutting production costs. Converting leads to customers, sharing product information, connecting with consumers, getting their feedback and acting on the measurable results through dashboard analytics, can all be achieved by integrating QR code marketing into your online campaign strategy. 

Holtz.com reports that there is a measurable amount of mobile followers preceding QR code postings in industries from food to even TV shows. By simply adding a customised QR code in second to encourage customers to follow a clear call-to-action, businesses can easily measure the success of their digital marketing campaigns and adjust the tactics to achieve better results. Incorporating Supercode QR codes into digital marketing campaigns is a great way to inform, connect and engage with customers to keep up the strong relationship and build a community of loyal consumers. 

Here are 5 ways to use QR codes for your most successful marketing campaign: 

1. Make it easier to find you. Use QR codes to help customers find your business locations. 

By putting a QR code on mailers and receipts in order to connect with customers online, allow them to look up the store location closest to their home or next destination. Location finding is also a great way to keep customers coming back when they already know what to expect in the area they are in. Adding maps and distances is a very practical tool for the modern consumer. 

Just put in a Google Map URL and let customers find your business by simply scanning one code without any need to search for an address and then copy paste it in the map. QR codes are the most cost-effective means of sharing coordinates leading to any location. Since the technology is fast and has exact coordinates, the confusion is removed from finding that exact location.

Niesh, the largest student discount app in New Zealand, promoted a treasure hunt for university students in Auckland, with prizes ranging from free flights to Australia to free Burger King for a year. This popular app used QR codes for places that participated in Auckland such as, Burger King, The Coffee Club, and Lord of the Fries. All of the places were attached to a QR code to popular college places, making them and their locations more known than before.

A scavenger hunt and a treasure map with places to visit to get deals
Image source: Niesh Facebook Post

2. Build an online community. Use QR codes to boost app downloads.

Supercode customizable QR codes are a convenient way for customers to find your app and get them to follow it without having to search for it.

McDonald’s was a pioneer almost a decade ago, promoting their QR codes to send customers straight to their app, where there were discounts, special promotions, and rewards. Their strategy worked and they continue to allow special promotions on their app, in several countries that customers can’t get off the regular menu, in order to increase the reward after keeping in communication with them.

McDonald's app with QR codes for exclusive deals
Image source: McDonalds

Another example is when L’Oréal along with Glamour, placed their QR codes in taxi cabs in New York City. The QR code connected to their app and they had an 80% increase in downloads during the campaign. Scanning QR codes for apps is beneficial for businesses and customers alike.

3. Connect on social media. Use QR codes to increase followers and engage with customers on social media platforms. 

Let the customer see who you are by connecting to your content. Whether your business is better marketed on Facebook, Instagram, or Twitter, there is always a reliable social media outlet to show who you are! If a company produces a new blog every so often and it shares great content about the company, products, and services, that is a great way to boost trust with the consumer and strengthen your two-way relationship with them.

According to this AdEspresso by Hootsuite article, over 130 million users engage in shopping posts on Instagram per month, where brand engagement is 10x that of Facebook and 79% of Instagram users look up products there before buying. For this reason, it is crucial that your customers have a direct line to your social media outlets. Any social media outlet you have can be connected to a beautifully designed Supercode social media QR code with your logo and colors. 

Use a beautifully designed Supercode QR code for social media to increase followers on Instagram, Twitter, and Facebook.

4. Increase sales by using QR codes to share details about your product and drive traffic to your eCommerce store. 

Make it easy for the customer to become a repeat buyer. Now, many companies are putting QR codes on bags, receipts, and tags, making it more convenient to share one-click shopping with them and increase business sales. Sharing any information about the product with 360 views of products like the Lancome ad below, where the product came from, and estimated times of delivery, all are important parts of the online process. 

Lancome now has a QR code leading to the advertisement of their new Idole perfume. After one experiences the short video they are led to the eCommerce store where they can make a purchase. It is an impressive way to store the information in the phone so the customer never loses contact and desires to continue with the purchase.

Customised QR code for Lancome perfume advertisement 
Image source: Marianne Mellot

In addition, Amazon is a leader of transparency regarding track and trace, and with Amazon Elements, which are vitamins and supplements, they put a QR code on the label to inform customers about the ingredients in the products. Their transparency could easily go from track and trace logistics to product knowledge transparency by using a simple QR code. 

A phone scanning a QR code product information on Amazon Effect supplements
Image source: Stack3d

Make a dynamic QR code to direct customers to your latest advertisement, e-store, or brand in general. Supercode’s QR codes are a convenient way to easily get the message you want out to your consumer for an interactive experience with your brand.

5. Listen to consumers and act on new learnings. Use QR codes to collect and analyse customer feedback.

Collecting customer feedback is an essential part of the business-consumer relationship. How well the business can improve the product and customer experience is what will keep the customer coming back and increase customer loyalty. Knowing how to personalize their experiences through quick surveys and preference requests, the consumer will begin to trust that the company is listening and really cares about them.

Just create a Supercode feedback QR code in a few minutes. Add any questions you would like to know about how customers feel about your product, service, location, and pricing. Customers can leave a star rating and optional comments and their contact information if they want to, opening up the communication channel with them. Moreover, no customer feedback is complete without Supercode QR code analytics to tell you how many scans you have had and where they are coming from.

Linking Supercode dynamic QR codes to your digital content marketing campaign is the necessary solution to supporting any business-customer relationship. Route your customers to your websites, social media, and apps, to keep in two-way communication with you to improve customer satisfaction measurably, increasing your MROI. There are many possibilities with QR codes and adding QRs to your digital campaign is a productive way to take your digital relationship with customers to a new level.

Overview:

You might also like