QR Codes for Cities and Tours

QR code located on a tourist billboard
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QR codes are an innovative way to share public information for various industries. Use QR codes to update the public about construction schedules and roadblocks, give educational information for ecological parks, and place codes on national landmarks to educate people more about the history of the landmark and the place it's in. A countless number of organizations can advertise information relevant to their industry and goals. Even include relevant maps and city or organization contact information for people to interact with you! Whether displaying information about an event, city, tourism, showtimes, schedules, festivals, construction or anything else, QR codes are beneficial for communicating a wide array of needs. 

Benefits of QR Codes for Cities and Tours

1. It's effective for broadcasting information to a wide audience

Placing QR codes in public places broadcasts information to anyone and everyone who chooses to scan the QR code and receive it. People who are interested in public events and historical information will now be able to receive information too lengthy or detailed to place on public signs. Or evoke people to scan the QR code by creating an eye-catching design with an incentive such as finding out about free public events they will enjoy or discounted ticket codes. Now it is easier to announce seasonal festivals and events people may not have known about before. 

Additionally, when people are curious as to when traffic will clear with construction projects, or what date seasonal festivals will begin, QR codes announce a variety of useful and necessary public information to a broad audience.

2. Dynamic QR codes allow for constant updates

Change the information you want to convey as often as desired with a dynamic QR code. No more changing signs and using printing and labor costs. Change schedules and other information effortlessly.

3. It makes the cities tourist friendlier and more welcoming in a smart and innovative way

Using QR codes for maps or to download apps with city tours, is a fantastic way to welcome new people. Having public information in various tourist locations, shopping, and public transportation lines will be useful and convenient for new people, or even anyone seeking information they didn't know before.

4. It removes the language barrier

Smartphones have translating options so when a QR code is scanned to tourist information, it can be translated to the language of their choice. This removes any language barriers on printed materials for foreigners and for people who don't speak English. This convenience is an added value for tourists to travel with ease.

QR code street sign in the tbilisi georgia city center
Image source: Ana Flasker / Shutterstock

5. It's eco-friendly for cleaner cities

Placing a Supercode QR code where paper and ink materials gave information before, is the more eco-friendly and sustainable option. Paper materials get thrown away or thrown on the ground and are bad for the environment. With QR code technology, it's now possible to scan and share information with a more sustainably responsible outcome.

6. Each scan is analysed

Are you interested in tracking the number of scans from your QR code? Every scan is tracked so you can measure your QR codes' success.

Applications of QR Codes for Cities and Tours

1. Update public information without replacing signs

With Supercode's dynamic QR codes, change information as much as needed. No more changing billboard and public sign designs constantly, that get costly and time-consuming. Make any changes to the QR code and the information behind it and keep your signs up longer. 

2. Use QR codes for tours

Placing QR codes on landmarks or printed materials for your tours will give tourists more educational information in an eco-friendly way without using so much paper and ink. They can scan codes and keep relevant historical information in their phones to study more later. 

3. Announce public events and community service projects

Is there a community activity that people can join in and benefit from? Place a QR code on public signs on beaches, ecological reserves, and public parks, to announce clean-ups,  schedules for events, and other community service projects.

Poster with qr code to register for beach cleanup
Image source: Facebook post

4. Use QR codes for maps and directories

For popular tourism routes and directories around the city, make an eye-catching QR code people can scan to easily find destinations and suggest other similar places people would enjoy checking out.

5. Create entertaining experiences

Bring your QR code to life by adding audios attached to landmarks, video interviews by organizations doing community services, create scavenger hunts in popular tourist areas, and more. Even place QR codes on street art to direct people to websites and showings.

6. Incentivize QR code scans with special offers

For events and seasonal festivals in the area, offer discounts on tickets, food, beverages, and purchases at local participators for even more fun!

How to Create a QR Code for Cities and Tours

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create a QR code or a few QR codes for cities and tours to achieve your goals. 

1. Choose the right type of QR code. Here are some of our suggestions: 

  • URL QR Codes - perfect for sharing website content or sending people straight to any interactive experience.
  • Social Media QR Codes - ideal for organizations aiming to increase the number of followers on their social media accounts. 
  • Email QR Codes - fantastic for questions regarding services and help directly.
  • vCard QR Codes - the easiest way for sharing specific contact information for a service or event.
  • Feedback QR Codes - collect valuable feedback about recent events and information given, with optional comments and contact information. Suitable for feedback to city services about bathrooms and facilities of public parks and beaches as well.
  • Bulk QR Codes - excellent for one-off scans like ticketing for museums and tours.
Supercode different types of QR codes

2. Create a code 

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready.  

Create a QR code on Supercode QR code generator platform

3. Modify the design 

Design the QR code to match your branding guidelines and make your code attractive for visitors.

Modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams. 

Save QR codes to different folders on Supercode platform

5. Test the code 

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code. 

Bright colourful QR codes generated on Supercode platform

6. Print the code

Print the QR code on your display, sign, and other materials to enhance peoples' digital experiences.

Supercode QR code printed on a business card

7. Track analytics

Visit the analytics dashboard to get more information about how your QR codes are performing. 

Supercode analytics dashboard with QR code scans performance

Learn how to use our bulk QR code generator here.

Best Practices of Using QR Codes for Cities and Tours

1. Enhance public park education and history with AR experiences

New York City's Central Park ran The World Park Campaign on Arbor Day starting in 2011. They placed QR codes all over the park for interactive experiences for the public. They added games, historical information, their website and social media sites, and even added AR experiences with clips from the iconic television show Sex and the City where they had taken walks in Central Park during filming. Central Park animal avatars were the narrators of it all, with Mr. Park Squirrel becoming commissioner of the event. 

QR code poster by the Alice in Wonderland landmark in Central Park
Image source: YouTube video

2. Promote fascinating city tours

The Hong Kong Tourist Board posted QR codes with beautiful artwork to promote tours for the city's Old Town Central area. In the Central District there are four areas: Tasting Hong Kong, Crazy for Art, Treasure Hunt and Time Traveler. Scanning the QR code routes to the Hong Kong Tourist Board website, where people can book a tour in any of the areas and receive additional information. 

Artistic pictures and qr codes on the city tour poster hong kong
Image source: Trendhunter

3. Beach cleanup project tracking

Like many beaches around the world that have started adding QR codes to signs for information and community projects, Coastal Carolina Riverwatch placed a QR code on their beach cleanup signs, which routes to their app to track trash collection on the beach. The statistical data received will help with environmental awareness and protection.

Atlantic beach cleanup QR code poster
Image source: Coastal Carolina Riverwatch

4. QR codes for valuable content about ecological reserves, parks, mountains, and nature

Ecological reserves and UNESCO sites all over the world are now posting QR codes on signs at the sites, that send people to websites and apps with intelligent and beautifully designed information about the plants and animals that live there and points of interest. 

The EcoDolomites had connected their QR code to an 18 point of interest tour complete with castles, churches, lakes, and villages, for people to take a virtual tour on their own time. This gave people the option to see what they wanted to see and at their leisure. They shared valuable content about the various places involved that users could keep in their mobile phones.

Eco Dolomites QR code poster
Image source: eMove360

5. Update the public about construction projects

This QR code in Zurich had routed to information regarding the history of the building, who was managing the construction project, how it would be used, and what their budget was. They also posted pictures about what the building looked like in the 70's and what the new offices would look like. In addition, they added a call to action to share the information on social media.

A big qr code billboard on the building
Image source: Etienne Besson's Blog


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