QR Codes for Shop Windows

lady with a phone scanning a qr code on shop window

Using QR codes for shop windows is an innovative way to inform customers about your brand, products, services offered and any other specific information you would like consumers to know. Include engaging stories and videos about your shop to make new customers want to come inside and explore.

Benefits of Using QR Codes on Shop Windows

1. It easily transmits information

Any information that you want to share with a customer can be sent by QR codes, which are eco-friendly and cost-efficient. Share shop hours, allow for purchasing on e-commerce sites, and set appointments easily from scanning a QR code routing the consumer to the place of your choice.

2. It attracts the customer eye with designs and incentives

Make a QR code for any marketing campaign or purpose, attracting customers with your brand logo and colors and a message to create an incentive to scan, such as a discount or added value game or scavenger hunt.

3. It is easy to make and change

Using a dynamic QR code for your campaign will allow you to edit and update your code as often as you want. It only takes seconds to make and changing it if there is any error, can be done with simplicity.

4.It's eco-friendly and cost-efficient

Printing flyers outside of shops can get easily destroyed and sending mailers only reaches those who have signed up for your mailing list. Printing a QR code on a shop window is an eco-friendly choice to save paper and trash and more cost-efficient than printing on paper and ink.

5.Track the scans

Track QR codes scanned in the Supercode analytics dashboard if you would like to measure the success of different QR codes made. Even keep them organized in folders for your marketing team.

Applications for QR Codes on Shop Windows

1. Access after hours

When your shop is closed, consumers may scan a QR code on the window to view hours of operation, order items online for later pick-up, make appointments for services like salons and spas, and view stories and general information on the company's website.

2. Set-up appointments

Set up appointments for a service like a hair salon or spa, by using a Supercode URL QR code to route customers to your online appointment portal. 

3. Order and reorder with ease

Have customers scan a QR code to your m-commerce site so they can order items online or even for pick-up later if items are out of stock that day.

4. Attract followers on social media

Connect QR codes to your social media sites for consistent long-term relationships and sharing knowledge of upcoming events, products and sales.

5. Offer sales promotions and limited time offers

Place a QR code on your shop window for exclusive deals and promotions for a limited time when scanned. Offer an incentive message so people get excited to scan the code.

 sale promotion qr code window sticker
Image source: CGTN

How to Make a QR Code for Shop Windows

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for shop windows to achieve your goals. 

1. Choose the right type of QR code. Here are some of our suggestions: 

  • URL QR Codes - perfect for driving website traffic and sending customers directly to brand information, stories, and booking appointments for services.
  • Social Media QR Codes - ideal for brands aiming to increase the number of followers on their social media accounts and add customer interaction. 
  • Feedback QR Codes - great for placing a QR code on windows to see how you can improve your products and customer service.
  • Email QR Codes - fantastic for questions regarding customer service, returns, appointments, or suggestions
  • vCard QR Codes - the easiest way for sharing specific contact information to a customer service department.
  • Plain QR Codes - best for making discount codes for seasonal or limited-time promotions. These codes are static and cannot be changed.
  • Bulk QR Codes - perfect for making many codes at one time with static, dynamic, and one-off options.
  • Image QR Codes - great for companies like real estate to show off new homes and offer a CTA button.
  • PDF QR Codes - ideal for sharing longer information that is storable in mobile phones.
  • WhatsApp QR Codes - great for businesses that offer customer service and sales after hours.
Supercode different types of QR codes

2. Create a code 

Creating a QR code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready.

create a QR code on Supercode QR code generator platform

3. Modify the design

Design the QR code to match your branding guidelines and make your code attractive for customers. 

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams. 

save QR codes to different folders on Supercode platform

5. Test the code 

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code. 

bright colourful QR codes generated on Supercode platform

6. Print the code

Print the code on the window and offer an incentive so people are excited to scan.

Supercode QR code printed on a business card

7. Track analytics

Visit the analytics dashboard to get more information about how your QR codes are performing.

Supercode analytics dashboard with QR code scans performance

Learn how to make QR codes in bulk with our Bulk QR code generator.

Best Practices for Using QR Codes on Shop Windows

1. Digitally incorporating customers into a style experience

Fashion retailer H&M of Sweden, has created a QR code on their windows and mirrors to put the consumer's image into a look they might love, with facial and voice recognition. This is an innovation in the augmented reality experience for the customer and drives them to try on clothes that perhaps they would not have considered before.

qr code H&M clothes collection on a display in a shopping mall 
Image source: The Current Daily

2. Advertise partnerships and fun filters

Coach, Disney and Keith Haring have partnered up for a lovely collection with handbags and even clothes that feature "Andy Mouse," an homage to Andy Warhol with a Mickey Mouse logo. Consumers can scan the QR code for fun filters with Andy Mouse and different items.

a qr code window sticker with Mickey Mouse filter in a shopping mall

3. Announcing limited time offers

Express ran a campaign with a promotion that was good for the weekend. By clicking on the QR code in the window, customers not only learned about the promotion, but could order the clothes online through their mobiles, and pick them up later. 

a large qr code window sticker for express mobile to download the app
Image source: Econsultancy

4. Increase sales with convenient QR code shopping

John Lewis has also set up a virtual store where customers can click a QR code in their window and pick up their products that afternoon through the next day. They have recently run the campaign to drive sales. By placing a QR code on every item in the window (see picture below), customers could order the item directly by scanning the QR code.

john lewis window advertisement of different items with qr codes
Image source: Econsultancy
an ad with different products with small qr codes in the corner of pictures 
Image source: Leap Frogg

5. Inviting consumers into an interactive experience during world championships

To promote Lacoste's sponsorship of the ATP Tennis World Tour, Lacoste ran a QR code campaign inviting consumers to scan the QR code to play the Lacoste Championship. The QR code scanned to a game much like Pong with their recognizable crocodile logo. At the end of the game, players were rewarded with a 15% discount if they registered, and could enter in a prize drawing.

 lacoste window qr code sticker
Image source: Nick Burcher


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