QR Codes for Clothing

a phone with a qr code amongst many colourful shirts
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Using QR codes on clothing is a practical and convenient way to inform customers about your brand and specific products. Having a QR code attached to a clothing tag has limitless benefits depending on information, stories, videos, pricing, and virtual content you would like to share.

Benefits of Using QR Codes for Clothing

1. It sparks curiosity 

Placing QR codes on clothing is an exciting new technology to try and stirs up curiosity in the consumer. People like to know where their products are coming from and how transparent the brand is. What is the origin or the material and where was it made? They also want to know where they can buy more and if they can do it directly, it's easier.

Also, creating an incentive or a surprise for a customer makes them more likely to scan a QR code. If they think they will gain something from scanning a QR code, they will be more likely to find out the reward on the other end.

2. It’s effective as merchandise

Placing QR codes on the merchandise itself is another way to encourage consumers to scan them! Giving t-shirts away at events evokes curiosity in the consumer as to what could be on the other side. Brand ambassadors can also verbally inspire people to scan the code at events and shops with an incentive.

a black QR code on a white t-shirt and white QR code on a black t-shirt worn by men
Image source: Etsy

3. It’s compact 

QR codes take up the minimum amount of space while offering a lot more information than can be printed on tags and receipts that often get lost after the purchase. A compact, beautiful QR code will say it all. 

a qr code and size information on apparel paper tag 
Image source: East pop / Shutterstock

4. It’s sustainable 

QR codes printed, embroidered, and sewn on clothing items are sustainable, hard to wash off and will stay there until the piece of clothing is recycled. Consider integrating QR codes directly on clothing as these QR codes will live longer than those printed on receipts, paper tags, or flyers. 

Dynamic QR codes can also be easily updated and the content can be changed in minutes by simply editing the code on the Supercode dashboard. It’s a great way to always be able to update the consumers who own at least one of your brand’s clothing items. 

qr code on a clothing tag
Image source: Gabriela Hearst

5. It can be a part of the design

Placing QR codes on more discrete places such as labels of clothes is effective, but integrating QR in the actual design of the clothing item is a more outstanding and eye-catching way to make your QR code practically unmissable. 

Some creative ways of QR integration are: 

  • events and shows where brand ambassadors wear T-shirts with QR codes
  • starting a new trend and making a fashion statement for designers
  • promotion of brand’s values, especially if the focus is on technology and sustainability 

Supercode’s design tool enables users to create beautiful codes in minutes with their logo and colors so consumers recognize your brand or design immediately. Supercode QR codes are easy to make and enable designers to create trendsetting QR codes. 

Small black QR code on a Dsquared2 white t-shirt
Image source: Farfetch

6. It delivers measurable success 

Track how many people followed your social media from your last marketing campaign including QR codes with Supercode's analytic dashboard. Use the analytics after different events and coupons to see how many consumers were attracted to your brand, your website pages, and who scanned coupon and promotion codes.

code on a material tag on sports shoes
Image source: Supercode QR Code Generator

Applications of QR Codes on Clothing

When thinking of all possible creative use cases of QR codes for clothing, the possibilities are limitless. Whether the business wishes to provide customers with more information about the product, increase the number of followers on social media, drive traffic to a website or ask for some feedback, QRs are very effective and deliver measurable results. Here are some of our favourite use cases. 

1. Highlight complementary items 

QR Codes are an innovative way to convince your customers to buy the whole outfit instead of one item. Customers can scan the QR code and redirect them to video links that offer different ways to style the outfit, with shoes and accessories, and where to wear it. 

2. Traceability

Using a QR code on clothing tags, bags, and receipts will increase traceability, especially in the luxury goods industry, where items can easily be duplicated or stolen and amongst the brands who invest in sustainability and eco-friendly production process

QR code on a material tag of Rapanui
Image source: Firepower Clothing Pinterest

3. Make e-commerce convenient

Supercode URL QR codes are also a great way to lead consumers to your e-commerce store to order, reorder, or return items. Share a 360 view of clothes on models so customers can imagine the experience for themselves.

4. Promote new collections and sales

Integrating QR codes is an effective way to increase sales, run promotions, offer discounts and encourage customers to return to your store more often. 

QR code on a blue jeans clothing tag
Image source: Lamoda Channel

5. Promote your brand during events 

Print QR codes directly on the t-shirts of brand ambassadors to encourage people to scan the code for engagement, get more information about your company or sign up for the brand’s news and other events. 

6. Connect with customers on social media

By using a Supercode social media QR code on apparel, it is now easy to encourage customers to follow your brand. Customers love to connect through Facebook, Instagram and Twitter so they can be updated on store events, seasonal promotions, and new and fun products that come out every season.

7. Get feedback

Would you like to know what customers are saying about your brand, customer service, and products? Now you can place a Supercode QR code for feedback on each of the clothing items to find out how they enjoyed their last experience at your store and how they feel about the products they received. 

red qr code in a shape of red heart on a white t-shirt asking for feedback
Image source: created on Canva

8. Engage via messages and email 

Use a Supercode email QR code to open a communication channel between you and the customer. Empower your customers to email you quickly about the fashion item they recently bought by simply scanning a QR code with an already inserted product number and correct email address. 

9. Track results 

Supercode's clean and organized dashboard offers analytics on every code scanned so you can use the information to improve services, see traffic to social media and websites from your QRs, and contact customers directly should they leave their information to address any red flags. It is an effective way for companies placing QRs on clothing to measure the success of their new collections or individual products promoted. 

How to Make a QR Code for Clothing

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for clothing to achieve your marketing goals. 

1. Choose the right type of QR code. Here are some of our suggestions: 

  • URL QR Codes - perfect for sharing website content or sending customers directly to an m-commerce store. 
  • Social Media QR Codes - ideal for networking events and for any occasions where you connect with new people or customers.
  • Feedback QR Codes - great for placing a QR code on clothing tags, so that customers can rate in-store customer service experiences or how much they liked individual products. They work great for events too.
  • Email QR Codes - fantastic for questions regarding items or returns. 
  • SMS QR Codes - amazing for encouraging people to drop you a quick SMS with questions. Great for music festivals and events outside of big cities where there might be no stable internet connection. 
  • vCard QR Codes - a fun way to share your content details by placing them directly on your T-shirt but in a QR code form. Perfect for brand ambassadors, event coordinators, shop assistants, and anyone looking for clients during the networking events.
  • Plain Text QR Codes - These codes are static and cannot be changed.
  • Bulk QR Codes - perfect for making many codes at one time with static, dynamic, and one-off options.
Supercode different types of QR codes

2. Create a code 

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready. 

create a QR code on Supercode QR code generator platform

3. Modify the design

Make your QR code outstanding by including your branded logo, colours, unique frames, and messages in the design. An eye-catching design always attracts more scans and results in better conversion rates for your call-to-action to match your branding guidelines and make your code attractive for customers. 

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams. 

save QR codes to different folders on Supercode platform

5. Test the code 

Scan the code by pointing the phone camera on the code and check if you are happy with the content displayed. To make any changes to the content or the way it is presented, simply go back to the dashboard and edit the code. 

bright colourful QR codes generated on Supercode platform

6. Choose where to print the QR code

Print or sew the code on the clothing and apparel items, the tags or labels or integrate QRs directly into the design of the fashion items. Don’t forget to provide instructions on how to scan the code.   

Supercode QR code printed on a business card

7. Track your statistics 

Analyse the performance of your QR codes in the Analytics Dashboard on Supercode. Use the data to improve your campaigns or invest more in the campaigns that deliver the best results. 

Learn how to make QR codes in bulk with our Bulk QR code generator here.

Supercode analytics dashboard with QR code scans performance

Best Practices of Using QR Codes for Clothing

1. Show off 360 views

Puma uses QR codes with AR to give a lifelike experience about using their shoes. They offer 360 views of the shoe, emphasizing look and comfort. There is also a way to set the shoe on virtual fire and a virtual game to get the runner encouraged. Puma also beautifully included QR coding in the design of the shoe. It is a great example of how your brand can integrate QR codes directly into the design of the product. 

black and white qr codes printed on Puma trainers
Image source: Puma Youtube

2. Transparency in your supply chain

Kellen Parsons the Gallery at New School placed QR codes onto the tags of clothing to promote transparency of their brand for clothing traceability. The QR code led to a supply sourcing map online where consumers could view where their items had come from.

t-shirts on hangers with big QR code material tags on them
Image source: Clothing Traceability

3. Ensure authenticity with QR codes

High-end denim retailer, DIESEL, has begun incorporating QR codes into fabric labels on their denim to not only protect the brand from fraud but to ensure the customer that their product is not a counterfeit. 

Authenticity QR code material tag on jeans
Image source: Yomzansi

4. QR codes for offering style advice and information

Ralph Lauren has put QR codes in the labels of clothing to not only ensure authenticity, but to offer styling advice, and to provide information. Every product with a QR code has a unique digital identity to give information about that item specifically regarding its size, color, fit, and how it will work with other items.

black qr code on an orange clothing tag of Polo Ralph Lauren
Image source: Securing Industry

5. Eco-friendly style and washing tips

Levi's and The R Collective, a sustainable denim brand from Hong Kong, have teamed up to place QR codes on the labels of their items. When the QR code is scanned, they offer tips on how to wash or washing less and full tracing information. They give tips on how to style the upcycled denim for its entire lifespan as well. They emphasize how the product was made with upcycled fabrics and how they are best washed in cold water and to be air dried as opposed to wasting energy on a drying machine.

a phone scanning a qr code on clothing
Image source: Green Queen


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