Why Conscious Consumers Are Embracing QR Codes and Why QR Codes Are Far From Dead.

Mar 16, 2021
man scanning a qr code in a guitar store
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QR codes aren't making a comeback or a revival; they have never gone anywhere and won't be going anywhere anytime soon. In fact, consumers are diving into more than just contactless payments and services, and start seeing tremendous benefits of incorporating QR codes in marketing campaigns. The need for QR codes is on the rise as saving plastic on credit cards and packaging is becoming more popular. Sustainability, transparency, traceability, and environmentally friendly products and lifestyles have begun to dominate what consumers buy and in turn have shifted society towards searching for sustainable companies with more environmentally friendly packaging, transparent values, and sustainable marketing strategies altogether. QR codes are playing a big role in the movement of materials and supply chain transparency in a sustainable way. Not only is the supply chain industry benefiting from this staying technology, but all types of industries have begun to try it out and with great responses from consumers.  

If you're wondering why you should implement QR codes into your marketing strategy, here are 5 reasons consumers just won't stop scanning QR codes. Consumers choose transparency over vagueness, environmentally friendly brands over toxic ones, and convenience over struggle.

According to Oberlo.com, "66% of consumers think transparency is one of the most attractive qualities in a brand." Any great company wants to make the customers' lives easier and scanning a QR code makes their uncertainty about brands and products go away without having to overdo the packaging and maintain expensive marketing campaigns in the media such as on television commercials.

Don't you want customers to return to you and refer you based on loyalty, trust and ease? Incorporating QR codes to boost your green game, make life easy for consumers, keep customer interaction going, stay safe, transparent, and sustainable, can be done quickly with Supercode's uncomplicated QR code generator. 

Reason 1: Scanning QR codes is easy to do 

Everyone who has a mobile phone can download a free QR code scanning app and as of late the cameras in the phone are scanning the codes automatically without having to open the scanning app. In this case, there is no need for specific devices like with NFC. The process of scanning is easy and even people who are not keen on technology can do it. It is convenient for all ages as well.

Reason 2: Scanning QR codes is safe

QR codes are safe to use as the technology of the physical code can't be altered and the information where the code sends the scanner can only be changed in a dynamic QR code such as on a landing site or any other editable information online which is normal with company updates. Trusting the source is another issue; if one scans a code that links to a page that downloads immediately without the users' consent, that has to do with the source that made the code, not the QR code technology itself, which could also happen by entering an untrustworthy website straight from a mobile or computer anyways. Unless a hacker has access to the QR code generator software and account of the person or business who made the code, the information linked to it would not be able to be changed. 

QR code scanning is also safe for online shopping, banking, and payment solutions, as multi-factor authentication is necessary to complete the transaction. Tyntec recognizes the importance of two-factor authentication in online payments which aren't going away as the e-commerce industry has only grown tremendously over the past decade without decline. Mobile phones and QR codes as part of the customers' journey throughout the purchasing process can be updated and upgraded to as much security as necessary or desired over time.

consumer making a purchase with a qr code on his mobile
Image source: PhuShutter / Shutterstock

Reason 3: Scanning QR codes is informative and engaging 

Consumers learn more about companies and products when they scan a QR code and it takes them to websites or AR and VR experiences. Also, with feedback QR codes, consumers can give suggestions, share ideas about improving the services or products of a company, and give star ratings that businesses can see immediately in the Supercode analytics dashboard. The customer interaction increases through using QR codes as a tool for ease and convenience.

Moreover, it is easier for consumers to connect with businesses using QR codes for social media as they don't have to go searching for the company through different social media channels. When it's an easy-to-use tool that people can just scan and connect immediately, they will be more inclined to interact.

Reason 4: Scanning QR codes promotes transparency

It is more important these days for people to know where and how their goods were produced. Sprout Social "surveyed 1,000 U.S. consumers on their transparency beliefs, expectations and desires to develop this study, From Risk to Responsibility: Social Media and the Evolution of Transparency. First and foremost, our research found that 86% of Americans say transparency from businesses is more important than ever before." This information is important because people want to know about the processes behind production, labor conditions, how eco-friendly the company is, and consumers also care about authenticity.

Nestle has been a driver of sustainability for many years, citing zero waste to landfills and supporting the building of Ivory Coast schools where they buy cocoa. They also share about charities they help and how they sustain the environment by reducing waste wherever possible. By incorporating QR codes onto their packaging, not only do they share about ingredients that are too small on labels, but they give conscious consumers insight into the process, goals, and values of the company as a whole.

kit kat bar qr code on wrapper
Image source: Confectionery News

Reason 5: Scanning QR codes helps conscious consumers support eco-friendly and sustainable companies 

Conscious consumers care more about buying products from eco-friendly and sustainable companies now more than ever. People want to buy from brands that align with their values and are even willing to pay more. Environmentally friendly products and sustainable marketing strategies, like adding QR codes on the packaging to ensure their supply chain transparency, attract lasting customers. People simply frown upon excessive printing nowadays and since dynamic QR codes can be edited content-wise, it ensures there will be less waste. 

According to this Barrons.com article, "The environment is a priority not only for North American customers. Globally, nearly eight in 10 consumers surveyed say they value sustainability. Over 70% of these respondents would pay, on average, 35% more for eco-friendly brands."

QR codes continue to improve the customer experience and that's why they are here to stay. Making consumers' lives easier by incorporating QR codes into your digital marketing strategy will strengthen their trust, comfort, and convenience of choosing your eco-friendly and transparent decision.

Dive into the technology that only continues to gain momentum year by year. Sign up for Supercode's QR code generator software to achieve your goals today.

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