People care about transparency in food production and logistics now more than ever before. Having QR codes on packaging to improve quality control, be transparent regarding ingredient origins, and fair working practices will increase consumer trust in your brand.
The global smart packaging market size is growing at a CAGR of 8.91% from 2016 to 2024 according to this report by Grand View Research. Most Fortune 500 companies in 2020 have already adapted to putting QR codes on their packaging to increase transparency, share tracking information, get feedback, engage in communication with consumers, and increase followers to their social media accounts. Now with contactless marketing trends, this is only expected to increase.
Using QR codes for food packaging benefits the business as well as the consumer in terms of transparency, relevant information regarding storage and shelf life, and can be used for reordering, connections to social media, sharing recipes, apps, and stories.
Food packages with QR codes allow for less printed materials and packaging so that the most information can be given with the least amount of paper, extra plastic, and ink.
Having a QR code that shows origins, tracking, and ingredient information gives more comfort to consumers that care about food quality, health, and logistical information.
Creating customizable QR codes makes your brand stand out to your consumer immediately. It takes little time to design a beautiful QR code with your brand colors and logo. Placing a clear discount or social media source will let your customers know what to expect when scanning the QR code.
Customers enjoy receiving relevant information and special offers by scanning a QR code. Using incentives like discounts if they scan a QR code for downloading an app or following social media accounts creates an exclusive offer they can't refuse.
Scanned QR codes enable businesses to analyse the performance of each of the scans and the marketing campaign in general. With printed materials it is more difficult to scale whether the marketing campaign has driven sales and gained followers.
Supercode's QR code for feedback allows users to create a code in minutes that catches the customer's eye. Take advantage of short categories that are customizable regarding food, beverage, and any other necessary information you would like feedback on to improve your brand. With the analytics dashboard, see what city every scan came from and receive optional comments and contact information from consumers who gave feedback.
If you have a food business, and you want to share information regarding ingredients, health, and origin information while leaving more space on your bottles and packaging for a fresh design, now you can do it all! Do you want to emphasize the health benefits on the package but ensure safe origins and fair work practices where customers can check that at their convenience? Leave all the details on your website and add a URL QR code to give consumers the necessary information they need, while using less ink, paper, and plastic on the package.
Share exciting stories about how you created your brand with information on quality, ingredients, interviews with farmers, workers, and even sourcing maps.
Being able to re-order any quantity from your e-commerce site can be done by clicking a QR code on the box or bottle and sending them straight to your site. This is especially helpful in wholesale situations, such as offices and gyms.
If social media platforms are where you advertise new products and seasonal promotions, then having a Supercode social media QR code is the most convenient way to broadcast that on your packaging. Now create a two-way communication channel with your audience when they leave comments and suggestions.
Are you offering a discount if customers order by case instead of by bottle? Is there a promotion you’ve teamed up with at a certain store? Now by clicking the QR code, get a coupon that gives out discounts to keep consumers coming back for more of your quality products.
Incorporate QR codes on your food packaging with bonus recipes for scanning. Consumers love something extra when they make a purchase and being able to cook something new will evoke them to scan the QR code and try something different. Either suggest recipes specifically for the product bought or add an e-cookbook to promote all of the products. Or, even add a link to your smart recipe platform where people can create their profile, explore recipes, cookbooks, and share with other users.
Brands from Nestle to Coca-Cola incorporate competitions on QR codes on their packaging to give consumers a bonus for their buy. Any food company can do the same, piquing interest in customers to try your product.
Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for food packaging to achieve your marketing goals.
Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready.
Create the QR code to match your branding guidelines and make your code attractive for customers.
Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams.
Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code.
Make it stand out and encourage customers to click with special offers and incentives.
Visit the analytics dashboard to get more information about how your QR codes are performing.
Learn how to make QR codes in bulk with our Bulk QR code generator here.
Starbucks Coffee has placed QR codes on the back of their store-bought coffee beans to increase transparency throughout the supply chain. Now consumers can see where the coffee was grown and can see the tracing from farmer to distributor. Starbucks has been able to trace every bag of coffee beans through the supply chain for the last twenty years and now that information is available to consumers, building trust in transparency.
Hershey's has incorporated QR codes on their packaging with nutritional information, ingredient listings, artificial flavor advisements, and allergen warnings in a more detailed way than could be stated on smaller paper packaging depending on the item size.
Kellogg's Cereals and Green Mountain Coffee ran a campaign where the cereal consumer could scan a QR code and send a picture of three cereal box receipts to them and receive a free Green Mountain Coffee 12-pod pack. This is an easy way for consumers to send information through technology rather than paper mail and easier for companies to track what promotions have already been given to whom.
Heinz Ketchup gave an added bonus to their food packaging to drive sales. When consumers know that there is an extra involved, it makes the item that much more valuable. On this bottle, Heinz offered a family game of Trivial Pursuit when scanning the QR code on the label. At restaurants this helps consumers "pass the time" while waiting for their food. When scanned, the QR code also offered optional, customizable discounts based on location in addition to the exciting game. This increased customer loyalty because there are discounts they can't get anywhere else and they added something more. It also increases activity in the restaurants which keep customers returning, as opposed to a restaurant without fun games to pass the time.
Laws constantly get passed in various countries around the world in terms of food packaging, transparency, safe food handling, and now contactless procedures. Introducing QR codes to your packaging now with relevant information will get you ahead of changing marketing strategies and updating packaging later. Supercode's dynamic QR codes can be optimized at any time to change necessary information, making it simpler for you to modify later instead of designing and printing new labels later on.
The Irish produce company Fyffes, placed QR codes on individual packaging such as stickers on bananas. The company allowed consumers to collect points and cash them in for prizes like tickets to the local zoo, to build brand loyalty.