Using QR codes for trade show marketing strategies is the most effective way to share the most content possible in an eco-friendly way. Using videos on your website and augmented reality (AR) experiences for clients and colleagues in your industry will make your brand stand out. Bringing heavy, printed materials to trade shows is no longer necessary. Reduce paper, ink, printing costs, and weight, by bringing posters with QR codes and smaller, lighter materials with QR codes printed on them instead of brochures and pamphlets.
Trade show marketing ideas that incorporate QR codes can now share virtual experiences with interviews, testimonies, and give discounts or allow sign-ups for free trials without using paperwork. The scans are unlimited and the information behind the code can offer more than what you would use on printed materials. You can also change the information at any time in a dynamic QR code to keep consumers up to date.
Printing materials that get forgotten or thrown away is costly and heavy. It is more effective to have a QR code that keeps the information on a mobile phone after scanning. QR codes take up the minimum amount of space while offering a lot more information than can fit on brochures and flyers and is a more eco-friendly option to reduce paper and ink.
Creating customisable QR codes according to your needs is simple. Include business logos, use branded colours, design beautiful frames, and personalise a message. Consumers will remember your brand by having a recognizable QR code.
QR codes on trade show booths, materials, samples, and merchandise, will entice the customer to scan a QR code after meeting with you, making it a more memorable experience. Having a QR code with a clear message will incentivize customers to scan and check out the information.
Tracking QR codes enables businesses to analyze the performance of each of the scans and the trade show marketing strategy in general. Now you can track how many scans you receive at the trade show specifically to be able to know exactly how many followers, buyers, and relationships you have gained as a measurable result in the Supercode analytics dashboard.
Place QR codes next to items on display with videos, stories, and pricing. It is also possible to set up appointments for a service by using a URL QR code to route customers to your online appointment portal.
Being able to order and reorder products that you can't bring on the road or that you have run out of, will be convenient for customers who are ready to buy now. Connect a QR code to your e-commerce site so customers can have products delivered straight to their homes or go to onsite locations to pick up their products.
Make sure people are following you through Supercode's social media QR code. If Instagram, Twitter, Facebook, and other social media sites are where you promote events, collect feedback, and announce new products, gain followers quickly and easily when they have a mistake-proof QR code straight to your content information. Even make a QR code business card to keep in touch. You don't even need to print physical business cards. Just allow people to scan the code from your mobile phone to theirs.
Are you offering a discount or promotion for a limited time or a season? Offer a discount or sample to encourage customers to scan your QR code to follow you on social media or give feedback and receive valuable discounts as an incentive.
What is the story behind your brand? What are the values of your business? When consumers click the QR code to your social media or website, they can view stories in videos or blogs you upload so they can get to know your products and your brand.
Do you care about what consumers are saying about you? Maybe you would like specific feedback on how others enjoyed the trade show and what they could have done differently at their booth. How about improving your products and creating new ones?
Use a Supercode feedback QR code to get feedback with star ratings about your products. Share them online or keep them to yourself for product improvement. Consumers can add comments right away and Supercode's analytics dashboard tracks where the feedback is coming from in the world immediately. Consumers even have the option of leaving their contact information so you can engage with them or send them product and event information in the future and keep the relationship going.
Easily register your check-ins by scanning a QR code and then analyzing how many people attended the trade show in real-time.
Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for trade shows to achieve your marketing and sales goals.
Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready.
Create the QR code to match your branding guidelines and make your code attractive for customers.
Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams.
Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code.
Print the QR code on posters, columns, displays, samples, and any useful materials. Make it stand out and encourage clients and colleagues to click with special offers and incentives.
Visit the analytics dashboard to get more information about how your QR codes are performing.
Learn how to create bulk QR codes with Supercode's bulk QR code generator.
Kodak's trade show marketing strategy included using QR codes for various reasons to educate their guests. "At the International Consumer Electronics Show, Eastman Kodak Co. displayed nine different QR codes that could be scanned to access everything from additional product information to the schedule of presentations inside the exhibit's K-Zone theater," reported Exhibitor Online.
At a Google trade show, attendees were encouraged to scan QR codes for a fun scavenger hunt that led to another QR code with a clue, where they found the next QR code with a clue and so forth, and at the end of the hunt they were rewarded with a surprise. This trade show marketing idea got people moving and scanning.
Qubica AMF Bowling Alley Construction and Supplies placed QR codes leading straight to their social media sites to increase followers and promote their business. They displayed their banner with their logo and clearly printed QR codes at a trade show, making it simple for people to follow.
At the Fit Bloggin' Conference in Baltimore, Eggland's Best created this interesting trade show booth by clearly displaying several QR codes for a selection of reasons: nutritional information, a link to their Facebook, promotion of the organic and cage-free eggs, and an option to sign-up for their newsletter. This trade show marketing strategy targeted bloggers who write about health and fitness so they created QR codes for that specific audience. With a clear presentation, incorporate QR codes for a call to action to virtually enhance any trade show booth.
Nissan placed a QR code on their Titan V8 truck at a trade show, to incorporate a digital experience into their trade booth. Having videos with driving experiences and informational knowledge for everybody is an amazing way to go beyond handing out expensive brochures to people not interested in making a serious purchase.