Benefits for Using QR Codes on Cups

1. It is small yet gives detailed information

Utilizing QR codes to the highest ability encourages having augmented reality (AR) experiences linked to a small QR code. One can also send scanners to more simplified information so it's versatile for any use. Anything too detailed to place on a cup can be done in a QR code. Attaching a virtual experience where only one-dimensional written text was able before. 

2. It reaches a broad audience on commercial paper cups

Placing a QR code on a paper cup from a coffee shop will reach any demographic because many different types of people drink coffee. Not only can a coffee company benefit from sharing their brand, ingredients, and labor practices, but companies from other industries can pair up with food and beverage companies to promote their brands on QR codes on cups. This may include a neighborhood realtor, insurance agency, bank, local artists and musicians, hair salons, and more.

a qr code ad on coffee take away paper cup
Image source: Table Talk Media

3. It is easy and fun to design a decorative QR code for any occasion

Supercode's dashboard offers an organized system that makes it easy for you to customize colors, frames, add company logos, messages, and a clear call to action. Have fun creating a stunning QR code for birthdays, new-hires, corporate events for brand awareness, baby showers, bridal parties, and holidays!

4. It's a versatile gift for any demographic

Everyone has to drink, right? Placing QR codes on cups, mugs, tumblers, and wine glasses can cater to any age group and gender so it is a thoughtful and useful gift for anyone. Personalize them for flair or leave them a bit casual for acquaintances. 

5. Dynamic QR codes are foolproof

Dynamic QR codes can be changed at any time so if there is an error, you can edit the information in the code without having to reprint the physical QR code on the cup itself. Static codes are for information that doesn't change. We suggest testing every QR code before printing them directly on cups.

Applications of QR Codes on Cups

1. Include in gift baskets

Whether giving a gift basket for a special occasion like a baby shower or a corporate incentive to a client, including QR codes on mugs with personal messages or with landing pages for companies, is a fantastic addition to any gift basket.

2. Welcome new clients and employees

Give new clients a mug with your company QR code printed on it. Make it attractive to the eye with your logo and colors to stimulate brand awareness. Whether a client just opened a new account at your bank, or you have a new hire in your firm, everyone will love receiving a personalized mug with a QR code message or links to your website and social media pages.

3. Give them away at raffles

At conventions or events for any industry or occasion, sell raffle tickets so people can enter to win various merchandise like coffee mugs, reusable water bottles, or even pint glasses at a beer festival, with QR codes on them to advertise your brand and get people scanning and following. This is a great way to improve any marketing strategy and increase brand awareness.

4. Place QR codes on paper cups for special events and parties

For corporate events out of the office, have a QR code that scans to contest entries for prizes. For personal special occasions print various QR codes on cups so people can group together for scavenger hunts where everyone has a missing piece. This is also a great corporate team-building exercise. Build up company and brand recognition with QR codes on mugs and people will notice your brand every time they use it.

5. Jazz up seasonal cups, tumblers, and mugs with QR codes to recipes

As the weather changes, so do the drinks. Selling tumblers with QR codes in the summer with recipes for mint ginger lemonade and raspberry iced tea sounds refreshing. Mugs in the fall with beautiful leaves and rustic colors pair well with a QR code for pumpkin pie recipes and other Thanksgiving and fall favorites. Christmas and Valentine's day mugs with lots of red and gold designs and QR codes scanning to gourmet hot chocolate recipes sound divine.

 two qr codes on seasonal christmas glasses with deers
Image source: Cafepress

6. Give wine glasses with QR codes to girlfriends at bridal showers

Bridesmaids and guests at your bridal shower will love personalized wine glasses and champagne flutes with tastefully designed QR codes. Link a dynamic QR code to the wedding website where they can see videos and comment on memorable moments after the special day. Or customize each glass with a QR code for each friend with their name on it and their favorite colors, so they can scan for a personal message of thanks from the bride.

How to Make a QR Code for Cups

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for cups to achieve your goals. 

1. Choose the right type of QR code. Here are some of our suggestions: 

  • URL QR Codes - perfect for sharing website content about your company or event for clients.
  • Social Media QR Codes - ideal for brands who have a goal of increasing followers.
  • Email QR Codes - a great tool for any business to connect better with others in their industry.
  • Plain QR Codes - best for sending personalized messages to friends and family as gifts for birthdays and special occasions.
  • Bulk QR Codes - perfect for making many codes at one time with static, dynamic, and one-off options.
Supercode different types of QR codes

2. Create a code

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready. 

create a QR code on Supercode QR code generator platform

3. Modify the design

Create the QR code to match your branding guidelines for clients and colleagues, or your friends' and family's style for gifts.

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams. 

save QR codes to different folders on Supercode platform

5. Test the code

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code. 

bright colourful QR codes generated on Supercode platform

6. Print the code

Print the code on cups, mugs, glasses, and tumblers.

Supercode QR code printed on a business card

7. Track analytics

For marketing purposes in trade shows or conventions, track every code scanned in the Supercode dashboard for analytics, to see the results of your campaign.

Supercode analytics dashboard with QR code scans performance

Learn how to make QR codes in bulk with our Bulk QR code generator here.

Best Practices for Using QR Codes on Cups

1. Pair up with non-profit organizations for games and contests

Coca-Cola paired up with the World Wildlife Fund (WWF) for a campaign in 2011 in which Coca-Cola cups could be bought at 7-11 stores in the US with adorable designs featuring the dear Coca-Cola Polar Bear. When the QR code printed on the cup was scanned, it presented a game of throwing snowballs to save the precious polar bear. Participants could then enter a contest where the prize was a trip for two to the Arctic. The goal of this campaign was to save the Arctic polar bears' endangered habitat and accept donations from contestants, that Coca-Cola would also donate a substantial amount of money to.

qr codes on seasonal christmas coca cola cups with white bears 
Image source: Bm

2. Make your QR code product activated

This genius Guinness campaign printed a white QR code on clear pint glasses so that when the glass is full, the contrast makes the QR code readable. This intelligent campaign linked the QR code to various social media outlets, posting on Twitter and Facebook that one was enjoying a Guinness. Their marketing strategy increased brand recognition through many different social media channels instantly. 

guinness pint glasses with qr codes
Image source: Ads of the World

3. Share cool extras just for purchasing

Starbucks Indonesia paired up with local artists to create filters and stickers for customers to use on their Instagram stories. Participants received discount codes for specialty summer drinks for scanning the QR codes and creating Instagram stories with the filters and stickers and tagging them to be featured on the Starbucks account. 

starbucks takeaway cups with qr codes
Image source: Marketing Interactive

4. Use coffee mugs with QR codes for novelty gifts

Fine Art America has an entire section of their art products specifically dedicated to coffee mugs with QR codes on them by various illustrators. They have a novelty mug for gifts for any type of personality.

seven caps with different qr code designs on them
Image source: Fine Art America
Image source: Fine Art America

5. Display your public image

Pepsi ran a campaign that printed QR codes on paper cups and when scanned, encouraged customers to check-in to fun places in the summer on Foursquare to collect a Fun Badge which entered participants into a contest for winning Pepsi Summer Party Kits or a trip to the MLB World Series. The goal was to create a rapport associated with fun summer activities.

 pepsi cups with qr codes

Image source: Social Hospitality

Using QR codes for cups is a fantastic way to promote company brands at trade shows and events, print on paper cups for advertising through beverage sales in places like coffee shops, or on mugs, tumblers, wine glasses, and champagne flutes for seasonal gifts and special occasions! Link QR codes to creative games, raffles, music downloads, special messages, company websites, and refreshing recipes.


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