QR code advertising on vehicles increases brand awareness and converts potential customers into actual customers. It's not only for the car companies and their dealerships who aim to educate staff and customers. 

QR codes on cars reach your audience in two ways: 

  • those you do business with directly to attract attention in your industry
  • those who do now know of your brand and will see the QR code on vehicles in public spaces

From catering to florists, real estate agencies, logistics, shopping, family businesses, and more, putting QR codes on cars will only improve your digital marketing campaign and expand your audience.

Benefits of Using QR Codes on Cars

1. It broadens your audience and followers

Place an eye-catching QR code on cars for people to scan when they are passing by parking lots. This broadens your audience and increases social media followers because if they were unaware of your brand before, they now know. It's like a traveling billboard so it reaches a wide range of people where stationary QR codes wait for people to come to them.

2. It's changeable

Dynamic QR codes are easily editable so there is no need to reprint QR codes on cars when you want to update your campaign. Change information on the backend whenever necessary to keep QR codes on cars up to date with relevant information for your customers.

3. It advertises to others in the same industry

Placing a QR code on a freight forwarding truck for example, will advertise to those at loading locations so the workers there learn about their service. Just like putting a QR code on a catering van will advertise to others who are working at the event to use their service in another moment. QR codes on cars are not meant to be a moving target on the freeway for passersby, but an intentional and direct advertisement to those who will find the service and products of use.

4. It registers information for safety measures

Cabs offering QR codes with drivers' information is a great safety feature for the passenger. If the passenger scans the QR code and the drivers' information is saved in their mobile phone, it adds extra safety to the ride and can be easily shared with others so people know where the passenger is and who they are with.

5. It gives users a virtual experience that written messages cannot do

Instead of having phone numbers and a few words alone on the side of your company vehicle, place a striking QR code on it so when people scan, they do not only have your contact information, but a full AR experience on your landing site and access to your social media pages to gain followers. This will give them more insight into your company and capture their attention longer.

qr code sticker on a yellow new york taxi
Image source: Advertax

Applications of QR Codes on Cars

1. Print QR codes inside for vehicle information

Printing a QR code inside of any vehicle with the vehicle identification number (VIN), make, model, year, color, and country of origin, to easily store information in mobile phones for safety reasons, verification in event of a theft, and for checking updated information about car models like recalls.

2. Use on freight forwarding trucks and heavy transportation equipment to promote your brand

Place QR codes with your logo and branded colors on the doors of logistics trucks for easy scanning. When trucks are on and offloading, they are stationed for a while with others in the logistics industry who will be inspired to use your service and find out more when scanning a QR code.

3. Advertise your brand on company cars and trucks

Whether you're a grocer, a car insurance agency, a food and beverage distributor, a furniture store, florist, moving company, and more, printing a beautifully designed QR code on the side of company vehicles and containers that is recognizable with your logo will encourage people to scan and learn more about your company, increasing brand awareness.

4. Promote seasonal campaigns

For department stores with large fleets and complex inventory systems, print QR codes on the sides of your trucks to inspire scanning for seasonal campaigns like Black Friday, Christmas, Back-to-School, and Mother's Day. Encourage consumers to scan with incentives such as special discounts and exclusive offers.

5. Use QR codes on food trucks

Food trucks at outdoor events are a popular attraction for people to attend. They are also a lunchtime favorite for workers on the go when they arrive in the parking lot of workplaces. Placing QR codes on food trucks opens up many possibilities for the brand and the public. Now they aren't only limited to corporate events and community festivals, but users can scan codes to request food truck services for special birthday parties, local events expecting big turnouts, and even important shopping districts on weekends and peak shopping seasons.

6. Advertise with a partnering service

Advertise your place of leisure, restaurant menu, or community events and conferences with a distinguishable QR code with your logo, on the side of airline shuttles and hotel shuttles that bring potential consumers to and from the airport.

7. Place QR codes on food delivery or catering vehicles

Whether a pizza delivery driver with a QR code on a vinyl sticker that can be removed at the end of the night, or printed on a full service catering van, tempt consumers to order when they see their neighbors receiving a delicious pizza, or keeping you in mind when they loved the food that was catered at a friend's wedding. Have scans go straight to apps where they can see a menu and order their delivery straight from home. 

a purple van covered in many white qr codes
Image source: Shutterstock

How to Create a QR Code for Vehicles

Creating QR codes for vehicles is easy and takes minutes with Supercode.

1. Choose the right type of QR code. Here are some of our suggestions: 

  • URL QR Codes - perfect for sharing websites with more education about your brand and direct ordering information.
  • Social Media QR Codes - ideal for industries like florists to display beautiful events they arranged.
  • Email QR Codes - fantastic for contacting someone directly about catering an event, or a logistics freight forwarder for their services.
  • Bulk QR Codes - perfect for making many codes at one time with static, dynamic, and one-off options.
  • Image QR Codes - great for appointment making with a CTA button and showing off things like available homes for real estate or wedding cakes for catering.
  • WhatsApp QR Codes - share your company WhatsApp number so no typos are involved and clients and reach you immediately.
  • SMS QR Codes - for areas with no internet, SMS QR codes are the perfect way for clients to scan a code and text you immediately for questions and appointment making.
Supercode different types of QR codes

2. Create a code

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready. 

create a QR code on Supercode QR code generator platform

3. Modify the design 

Choose the branded colours, a classy frame, and add your company logo with a message for your customers. It takes a minute and makes your code absolutely unique. 

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams. 

save QR codes to different folders on Supercode platform

5.Test the code

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code. 

bright colourful QR codes generated on Supercode platform

6. Print the code

Be mindful of the size and location, and ensure that the colours stand out from the rest of the brochure. The goal is to ensure that the QR code is visible and easily spotted for people who wish to scan it. 

Supercode QR code printed on a business card

7. Track analytics

Visit the analytics dashboard to get more information about how your QR codes are performing. 

Supercode analytics dashboard with QR code scans performance

Best Practices of Using QR Codes on Cars

1. Rescue Sticker

In a car accident, rescue workers have to find a way to get into the car, which uses time they need to be saving lives. Mercedes-Benz has done their best to reduce that time with a QR code as a safety feature on all newer models. Clients with older models are also invited to get the QR code placed in their vehicles free of charge.

"Mercedes-Benz was the first automotive manufacturer to develop the Rescue Sticker with QR code. The sticker is affixed to the inside of the fuel filler flap and to the opposite B-pillar – two points on the vehicle which remain practically undamaged in most accidents according to statistics. Emergency services can scan the QR code on the sticker to gain direct access to the right Rescue Card for the particular vehicle via tablet or smartphone.

This information can save lives in an emergency because every move must be the right one and every second counts when it comes to rescuing people at the scene of an accident." - mercedes-benz.com.cy

 rescue card qr code sticker inside a vehicle
Image source: Mercedes Benz

2. Sharing virtual content in dealerships

Ford attached QR code stickers to vehicles at their dealerships to share various AR experiences, pricing, information, and even a texting service for potential customers. It is great for people who go "window shopping" after hours when no one is on the lot.

QR code stickers on vehicle’s window
Image source: Dealer Inspire

3. Have contests with prizes

Before unveiling the new A-Class, Mercedes covered the car in QR codes and persuaded consumers to enter a contest through the "A-Class QR-Trophy” app. After collecting four badges on various social media sites through scanning QR codes, participants were entered to win a trip to the unveiling of the A-Class in Geneva, Switzerland.

a car with qr codes exterior design
Image source: Cargo Collective

4. Advertise for real estate agencies

In the past, real estate agents would advertise by putting their phone numbers on the doors of their cars. Now they can add QR codes to their digital media campaigns and when scanned, pull up websites featuring homes on the market, contact information, social media sites, and more. Since dynamic QR codes are changeable, edit the information on the back end at any time without having to change the physical code printed on the car. This great car by Parker Brown Real Estate offers a QR code, phone number, and website for ultimate advertising.

a qr code on a real estate car
Image source: Parker Brown Real Estate

5. Promote seasonal activities

This famous Boneyard Legendary Haunted House in Texas promoted themselves on this truck with a QR code that could be scanned to buy tickets, receive discounts, and see schedules. Inside the haunted house itself, there are more QR codes to scan for a spookier virtual experience. They also have a QR code that sends a map to mobile phones with where the haunted house is located. Incorporating QR codes on cars for seasonal fun activities is a great way to get knowledge out to the public about your events.

a qr code at the back of a car
Image source: theboneyard.org


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