QR Codes for Places of Leisure

A woman holding a phone with a QR code ticket to the movie
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QR codes benefit many places of leisure such as museums, galleries, zoos, aquariums, planetariums, science museums, and seasonal events like science fairs. They provide augmented reality (AR) experiences that users can take home with them on their mobile phones for more interaction and extended educational use. Since dynamic QR codes are changeable, staff in places of leisure can change the information at any time without removing or replacing the physical code if they don't want to. People will enjoy scanning them and receiving relevant information for a value-added touch to their visit. 

Benefits of Using QR Codes for Places of Leisure

1. Users can take education home with them

By scanning a QR code in places of entertainment, users can receive educational materials, multimedia content, games, interactive activities, and more. These are excellent for following up on information interesting to guests of any age and demographic and are a fantastic way to educate and keep young learners entertained at home.

2. It provides interactive experiences

Instead of just walking through a place of leisure and looking at artifacts and reading about animals, scanning QR codes provides more AR experiences and interaction with multimedia content such as audios, PDFs, self-guided tours for convenience, and content to bring home on mobile devices.

QR code education polar bear sign at the zoo
Image source: Professor Josh

3. It reduces cost and litter 

Printed materials waste paper and ink and cause unnecessary litter in beautiful public spaces or get thrown in the bin. The cost of printed materials is very high and isn't sustainable. QR codes printed on banners, walls, and posters that everyone will see, will allow people who scan to enjoy the content and store it on their mobile phones. 

4. It is editable

With printed materials, one had to reprint them when information was updated, resulting in wasted previously printed materials. With dynamic QR codes, the information can be changed as often as necessary, allowing for educational content to be up to date, as well as seasonal event changes and scheduling. You can edit the information in the QR code without having to reprint a physical code. With Supercode's smartly designed dashboard, organize all of your QR codes in customizable folders so you can edit them at any time. Also, deleting a code and creating a new one to add to folders if you choose, is simple.

5. It is universal

Many of the people visiting places of leisure are tourists and if they do not understand the local language it is advantageous to scan a QR code and translate the information in their mobile phones. Since most travelers have smartphones nowadays, scanning QR codes has become a universal norm for receiving and sharing information.

informative QR code below the picture at the gallery dawn glide
Image source: Media Boom

Applications of QR Codes for Places of Leisure

1. Provide valuable information with QR codes

  • In planetariums, QR codes are a great tool for sending guests to scientific information and AR experiences later from home. Guests who really enjoy the learning in planetariums will have a great time reviewing what they have learned that day and having resources with great additional research and activities to follow up on will keep them intrigued and coming back. The amount of information regarding astronomy is limitless and planetariums can accommodate by creating a QR code for any educational information they choose. The easy-to-use Supercode dashboard allows for personalized folders to organize every code for every campaign.
QR code planetarium advertisement in kuala lumpur
Image source: Facebook post
  • In aquariums, sea animal lovers will enjoy seeing QR codes printed at different habitat sites to learn more about their aquatic friends and store the information on their mobile phones. This way guests can enjoy the information at their leisure and spend as much time learning and exploring as they choose. It is also a great way to share information about keeping marine life happy and healthy with tips on how to conserve beaches and endangered species to care for.
QR code on virtual aquarium with sea animals and coral poster
Image Source: Demand Pick
  • In science museums, guests can scan QR codes to learn about exhibitions and save interactive experiences on their mobile phones for later. Have landing pages that promote different exhibitions with extra resources attached, like worksheets for students on field trips that they can print out later or study online.
virtual reality experience and a QR code advert in hong kong
Image source: Beijing Visitor

2. Offer eye-catching designs to inspire kids to scan the codes

Make QR codes with fun colors and designs with clear calls to action so kids will get excited to scan and use the information later at home.

3. Promote future exhibitions and events

Place QR codes near ticket boxes and in different areas to promote future exhibitions and events. Scanning QR codes for this type of information will encourage people to come back again. Additionally, increase followers on social media sites by creating QR codes for social media in common places, so guests can find out about future events there as well.

4. Introduce gamification

Offer prizes for contests when people win games introduced by QR codes.

5. Provide tours at the guest's convenience

Some guests spend hours at one site and an entire day at another. Some enjoy an hour-long tour of one exhibition, but not the next. Provide tours with QR code scans for every type of person so they can pick and choose their own path and focus on the information they do want.

6. Ask for feedback

Create a Supercode QR code for feedback with personalized questions regarding your place of leisure. Choose from pre-written questions or invent your own surveys. Get customer feedback based on exhibition enjoyment, cleanliness of facilities, and customer service. Track every scanned QR code on the Supercode analytics dashboard, to see star ratings with optional comments and guest contact information.

mobile phones with QR codes scanning to amsterdam map in the background
Image source: Edenspiekermann

How to Create a QR Code for Places of Leisure

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for places of leisure to achieve your goals.

1. Choose the right type of QR code. Here are some of our suggestions:

  • URL QR Codes - perfect for sharing website content, pdf files or video links for additional research and activities to bring home.
  • Social Media QR Codes - ideal for increasing the number of followers on your social media accounts so guests can continue learning online and following up on your events.
  • Feedback QR Codes - great for placing a QR code on ticket stubs so people can rate their experience at your site.
  • Email QR Codes - great for more information like setting up field trips for schools or organising group activities for tours.
  • Plain text QR Codes - perfect for short descriptions about specific art pieces or species.
  • Bulk QR Codes - wonderful for one-off scans offering a discount on guests' next visit.
Supercode different types of QR codes

2. Create a code

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready.

create a QR code on Supercode QR code generator platform

3. Modify the design

Design a beautiful QR code to match your branding guidelines.

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams.

save QR codes to different folders on Supercode platform

5. Test the code

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code.

bright colourful QR codes generated on Supercode platform

6. Print the code

Place the code on any scannable surface where you want to share information or collect feedback.

Supercode QR code printed on a business card

7. Track analytics

Track any QR code scanned on the Supercode analytics dashboard.

Supercode analytics dashboard with QR code scans performance

Learn how to create a bulk QR code with Supercode's QR code generator here.

Best Practices of Using QR Codes for Places of Leisure

1. Add QR codes to banners and halls

The National Museum of China has over 40 galleries and has incorporated QR codes with detailed explanations throughout halls and for every item. They have been able to analyse every scan to prove their idea was a large success, with many people scanning.

These QR codes also route to their website where people can share various information and multimedia content through every social media channel, promoting exhibitions and pieces across the internet like never before, in a very convenient fashion.

Now, it is easier to spread the message about new exhibitions like the 'Earth, Sea and Sky...' exhibition below, by scanning the QR code, viewing relevant content and sharing online. Where promotional banners like this were not able to be measured or shared before, QR codes give banners like this a unique functionality that comes to life when scanned and tracked.

QR code art exhibition banner National Museum of China
Image source: The Mediated Image

2. Place QR codes next to art pieces for purchasing

The largest private contemporary art museum in Russia, the Erarta, features QR codes next to individual pieces of art for more detailed educational information and an option to purchase reproductions of the art straight from their mobile phones.

Erata gallery with wooden statues and wall plaque with qr code on the sign
Image source: Cuseum

3. Make a statement by incorporating QR codes into the artwork itself

Guillermo Bert, an artist from Los Angeles, California wove QR codes into his tapestries which were on display in the Pasadena Museum of California Art. His pieces which reflect the history of the Americas, send a message to the viewer when the QR code is scanned. The black one on the far left reads, "Yo siempre estoy mirando atrás para entender las enseñanzas de nuestros ancestros." In English: "I'm always looking back to understand the teachings of our ancestors."

Guillermo Bert at a show of his encoded textiles at the Pasadena Museum of California Art
Image source: My Asset Tag

4. Use QR codes for fun at the zoo

The San Diego Zoo places QR codes next to different animal habitats as well as tours for a virtual experience adults and children both love. Incorporating QR codes into zoo sites enables visitors to take home educational information, tours, and AR experiences about animals, on-site flora and fauna, and more. 

QR codes on camel tour at the san diego zoo
Image source: Nancy Ulrich

5. Create a scavenger hunt

The San Diego Zoo paired up with Alaskan Airlines to create a scavenger hunt with QR codes throughout the zoo! Prize winners got Alaskan Mileage Plan Miles for going through the park, scanning the 5 QR codes related to the hunt, and entering the necessary information.

poster for QR code scavenger hunt san diego zoo with animal stamps
Image source: Sandiego Zoo


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