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Using QR codes on your website is a helpful addition for your clients to store information on their mobile phones instantly. Since social media apps are used on mobile phones, having a QR code on your website will direct them there with ease. Additionally, downloading apps has never been easier when clients can scan a QR code straight to their mobile phones. Maps, coupons, and event information that is necessary to take with them are also other great examples of utilizing QR codes for making life easier.

Benefits of Using QR Codes on Websites

1. It's changeable

Without having to change the physical code on the website, you can change dynamic QR codes according to any information you would like to edit, as often as you want.

2. Every scanned code is trackable

Measure the success of your campaign by knowing how many people scanned every QR code in the Supercode analytics dashboard. See what cities they're coming from and on what devices they've scanned. You can also search scans by certain time frames like days, weeks, months, and all-time.

3. It is easy to use

Not only is it easy to make a QR code in a few minutes, but it is also simple for any user who has a smartphone with a free QR code scanning app, to scan the code and enjoy the content.

4. It connects you to your audience

It's easier to promote customer interaction and brand awareness with QR codes that link to your social media accounts. Incentivize people to scan the QR code and follow you for building a relationship and boosting consumer trust.

5. It attracts the customer eye with designs and incentives

Make a QR code for any marketing campaign or purpose, attracting customers with your brand logo and colors and a message to create an incentive to scan, such as a discount or added value game or scavenger hunt.

purple Louis Vuitton QR Code by Takashi Murakami
Image source: Stephen Gates Blog

Applications for QR Codes on Websites

1. Link a QR code to an app

Using QR codes on a website or web banner should have material that links to a mobile platform. Having a QR code that links to an app on your website will save the person time from searching the app in the app store and possibly typing it in wrong. It's simply a more convenient way to route them there.

2. Share downloadable videos, audios, and podcasts

Many people use mobile phones to download video and audio content to listen to on their way to work or out for a jog. Having a QR code they can scan to download content on their mobile is faster and easier for your audience.

3. Share vCards

Contacting a company by phone or text is always done in the mobile and giving your audience a clear and direct way to reach you with a straightforward vCard QR code will fill the information into their input fields in their phones without having to retype and possibly misspell the information.

4. Post QR codes with directories for other businesses

Creating a QR code works exceptionally well for directories on websites that want to share information about other businesses. If there is a directory on your website or a blog post with the ten best places to go or best items to use, having a QR code route people to their websites, maps, and e-stores is a cinch.

5. Add coupons with QR codes

Since people bring their mobile phones to the store with them, it's more convenient for them to store coupons in their phones as opposed to printing them out, cutting them out, and bringing them to the store. In addition, many people don't have printers.

qr code 10 percent discount for appliance repair ad
Image source: Appliance Repair Experts

How to Make a QR Code for Websites

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for websites to achieve your goals. 

1. Choose the right type of QR code. Here are some of our suggestions: 

  • Social Media QR Codes - ideal for brands that want to expand their customer interaction on their social media accounts.
  • Email QR Codes - a great tool for any customer wanting to connect with a business.
  • vCard QR Codes - fantastic for sending customers contact information directly input into their mobile phones.
  • Plain Text QR Codes - static QR codes for information that doesn't change. Great for coupons to store in mobile phones and take with them.
  • URL QR Codes - perfect for sharing website content with downloadables, PDFs, audios, podcasts, maps and videos.
  • Bulk QR Codes - perfect for making many codes at one time with static, dynamic, and one-off options.
Supercode different types of QR codes

2. Create a code

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready. 

create a QR code on Supercode QR code generator platform

3. Modify the design 

Design the QR code to make it stand out so people are excited to scan.

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams. 

save QR codes to different folders on Supercode platform

5. Test the code 

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code. 

bright colourful QR codes generated on Supercode platform

6. Print the code

Print the code on websites and web banners.

Supercode QR code printed on a business card

7. Track your scans

For marketing purposes, track every code scanned in the Supercode dashboard for analytics, to see the results of your campaign.

Supercode analytics dashboard with QR code scans performance

Best Practices for Using QR Codes on Websites

1. Bring specific product information to the store

Chanel's Boyfriend Watch is an amazing example of a customizable service online. The website allows you to build and personalize your watch with straps, cases, and diamonds, and at the end, the customer scans the QR code to take with them to the store for pricing and pickup.

screenshot of a qr code for price request from chanel’s website
Image source: Chanel's website

2. Share creative content for your portfolio

Marianne Mellott shares the Lancome Idole campaign she collaborated on with a sample of the actual QR code on her website to show off the augmented reality experience they had created.

Lancome Idole perfume qr code advertisement with two large custom qr codes
Image source: Marianne Mellot

3. Place QR codes on websites leading to social media accounts

The lively acoustic band, Bavard, from Leigh on Sea, has put all of their QR codes in one place on their website to automatically connect to any of their social media accounts, and their YouTube channel for extended videos. They also have included clear Facebook, Instagram, and more, logos in the center of their codes, so fans know which sites they are connecting to before they scan. With Supercode's QR codes for social media, link various social media accounts to one QR code for the customers' choosing, or make separate codes for each site.

qr codes with social media logos on them 
Image source: Bavard

4. Scan a QR code to your mobile-optimized site

The NeuroMorphoEngineeringLab has put a QR code on the front of their website so users can scan the QR code and transfer the information straight to their mobile phones for use on the go. This is very convenient for sharing data in universities on presentations with your professor or student blog easily, so others can scan in the classroom and lab and keep the research in their phones.

grey qr code on a mobile webpage screenshot
Image source: Purineneuro Engineering Lab

5. Take coupons to go

Dontpayfull.com allows users to scan QR code coupons directly from the website, from popular restaurants straight to mobile phones. This advantage helps customers store all of the information without having to print and clip paper coupons, for an eco-friendly, cost and time-saving option.

save 25 percent discount qr code offer
Image source: Dontpayfull

6. Add QR codes to your browser

Ahrefs.com added a QR code to their browser for different pages on their site, so one can scan the QR code by mobile phone if they are in the computer, and transfer the page directly to the phone for storage or taking the information to go. 

qr code dinosaur design on ahrefs website
Image source: Ahrefs


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