One can find QR codes everywhere these days: on product packaging, in printed ads in newspapers and magazines, on billboards, posters or engraved on buildings’ signs, as well as on vehicles, business cards, events’ merchandise, fashion, art galleries, you name it! QR codes are on the unstoppable rise and are now used by businesses in most industries and are printed on all sorts of materials. Despite the insanely rapid growth of QR code adoption, they are still often misused and misunderstood.
Let's get rid of some of the uncertainty people face when making and scanning QR codes. Knowing the myths of this simple technology will get you on the fast track to measurable success and easy-to-use scanning for your customers. We will share with you the 11 most common myths about QR codes to debunk common misconceptions around a powerful technology that has great potential to help businesses achieve their marketing and commercial goals.
URL QR codes are indeed amongst the most used QR codes out there. They are easy to use and can be linked to any website, web page, and even documents stored online within seconds. Apart from URL QR codes, there are many other types of codes that are used for various purposes. Here are some other types of QR codes you might not have heard of and ideas for their application in practice:
QR codes incorporate error-correction technology which means that minor defects can be easily ignored. In fact, up to 30% of the code can be scratched, obscured or damaged and the code will still be scannable.
QR codes absolutely do not have to be all black-and-white, look the same, or have boring designs. Instead creative, custom-made QR codes are great for brand recognition and can rapidly spike brand awareness. Supercode's custom design tool allows users to incorporate branded colours, logos, fun emojis, add personalised text, and choose amongst different QR code shapes. Create an eye-catching design and make a QR code outstanding to attract people's attention and increase the number of scans.
QR codes are very safe and are extremely unlikely to be hijacked to be redirected into a pirate site. The structural technology also contributes to the unlikelihood of a customised QR code accidentally being directed to an unintended destination. Although dynamic QR codes can be edited by those who created the code initially, it is impossible for people who do not have access to the QR code generator software (or know which software you used) to steal the code and change the content behind it.
Generating unique codes one-by-one can be challenging if a business requires hundreds of them. Many businesses give up the idea as it seems very costly and time-consuming. With Supercode Bulk QR code generator, hundreds of individual QR codes can be created with a single excel file upload or API. Follow these 5 simple steps to create your codes in bulk.
No, QR codes cannot be inverted, mirrored, flipped or rotated to be used for a different purpose other than what it was initially created for. QR codes also cannot be abused or transposed since every code is unique and consists of different combinations of individual elements.
Visual recognition is considered to be impractical and is highly expensive. It also requires character differentiation, centralised infrastructure and high computing power. When compared to QR codes that are easy to read, visual recognition lags behind as it is challenging for computers to differentiate between characters like 0 and O and 1 and I!I or |.
Many are worried that we will soon run out of QR codes. In practice, it is unlikely because the number of QR codes that can be generated is even larger than there are atoms in the universe.
According to Wikipedia, the maximum capacity for a standard QR code is 2,953 bytes or 23,624 bits. Each bit has two states, so the number of possible permutations is 2^23624 or about 3.4*10^7111.
According to Statista research from September 2020, 46.75% of participants in the UK and US agreed on an increase in QR Code usage. When asked about the most secure location for scanning QR codes, 45.5% voted for a retailer (supermarket, mall, electronic store), 42.5 % answered that they felt scanning QR codes was secure at a restaurant, bar, or cafe. 32.7% of participants believe it is secure to scan QR codes at financial institutions, such as banks and ATM machines.
No doubt there is a craze for QR codes in the marketing world and many businesses overuse QR codes without integrating them into digital campaigns strategically.
There are a few reasons why QR codes are staying for good:
1. QR codes are an effective data entry device that can store a lot of data in a very secure way.
2. The mobile phone integration is very high and every mobile phone camera is practically a QR code scanner now. That makes QR codes one of the most efficient marketing tools to share digital content.
3. QR codes are not used for marketing purposes only. QR codes are used for easy, contactless and secure payments, authentication for products, for AR and VR experiences in the entertainment and fashion industries, and QR codes are great enablers for business transparency across various industries.
Near Field Communication (NFC) has been around for a decade but has not yet become as popular and widely used to be seen as direct competition for QR codes. When it comes to practicality, QR codes win. Almost every phone with a camera can easily scan a QR code for free while there are no NFC handsets on the market that one would need to buy to use on NFC technology. QR codes are also cheap to generate and print, while NFC tags are expensive and not so easy to create in seconds online.
Since it is so quick and easy to generate QR codes, many entrepreneurs and businesses don’t know how to make the most out of the effective and powerful digital campaigns that can be created with QR codes when used correctly. The myths mentioned above originate from rumors about QR code technology that has great potential to thrive and find innovative applications in many industries.
Sign up to Supercode to create your first QR code and become a part of the QR code revolution.