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QR codes can be used in a multitude of ways in the fashion industry and there has been an increase in the use of QR codes by designers, producers and retailers and e-commerce platforms. Whether the goal is to promote fashion items, increase sales, boost social following, announce events, add transparency, or utilise the payment system, QR codes have proven to be effective in the fashion ecosystem. Using Supercode's QR code generator for the benefits of the fashion industry opens up opportunities for innovation in sharing brand history, information, making purchases, customization for personal style experiences, and increasing customer loyalty and two-way engagement. Increasing sales in the long term and short term are now easier by scanning QR codes that route to websites and online stores that offer attractive augmented reality experiences so customers can benefit from knowing your brand better.

Benefits of Using QR Codes for Fashion 

1. It’s innovative and opens up many new opportunities

Placing QR codes on fashion items with valuable links and information behind them opens up many new opportunities for designers and retailers. QR codes printed, sewn or embroidered on tags and labels for apparel brands, or directly integrated in the design of clothes empower companies to use innovative ways to provide customers with information about products and increase sales. 

Brands use QR codes on fashion items including clothes, bags, shoes and accessories to:

  • provide customers with information about the item (designers, materials, production process) 
  • share the brand’s history, values and vision 
  • raise awareness and advertise events and fashion shows
  • promote similar items from the same collection or advertise new seasonal collections
  • make it easier for customers to repurchase fashion items
  • add augmented reality experiences to enable customers to style the items 
  • empower customers to see how they can pair up a certain product with other items
qr code black t-shirt with phone
Image source: TechCrunch

2. It increases engagement and brand loyalty 

QR codes placed on fashion items and clothes enable customers to instantly ask a question, request a new size, get feedback or get fashion advice. The unique codes on fashion pieces make it easier for companies to know which item is being discussed and make it unnecessary for customers to explain extra details about the item. 

Offering such a unique experience and always being there for customers promotes brand loyalty and ensures that people trust the brand. 

Use QR codes for instant connection and communication to: 

  • enable conversational commerce 
  • connect on social platforms 
  • advise on fashion items or upcoming collections
  • provide customers with personalised experiences about shopping and styling
  • encourage customers to sign up for the newsletter 
a screenshot of gucci qr code on the website
Image source: Gucci website

3. It helps you increase sales in the short and long run 

QR codes are most effective when they are used to increase immediate and long-term sales. There are many ways to integrate QRs to achieve higher sales and the companies have a wide range of applications and ways to be creative. People love to see new sales, corresponding accessories, and follow their favorite brands’ collections. 

It is highly recommended to try several strategies and based on data provided by the Supercode analytics dashboard and decide which tactics are the most effective when it comes to sales promotion. 

Some of the use cases of placing QR codes on fashion items include the following strategies: 

  • advertise new products by placing QRs on items, their tags or in retail spaces
  • include discounts, competitions, freebies and other incentives to boost sales
  • promote complementary goods such as matching clothes items, shoes and accessories 
  • promote new seasonal collections
  • offer items with a similar style 
  • offer personalised services to gain more loyal customers and increase sales in the long run
  • sell tickets to fashion shows, webinars from designers, and other events

4. It takes personalised experiences to the whole new level

If your brand offers personalised experiences, such as personalised shopping or fashion styling, QR codes work magic on ensuring that the experience is the best quality. QR codes enable customers to connect with shopping assistants directly, while the data about the codes and scans allow brands to keep track of their loyal customers and their preferences. 

To offer personalized experiences, try QR codes for: 

  • promoting online and offline styling consultations 
  • enabling to connect with a shopping assistant who can find unique items from limited editions or directly from fashion runways 
  • VR and AR experiences for private clients to explore how fashion pieces will look on customers or for online fashion shows 
  • make QR codes for business cards of shopping assistants who can offer personalised shopping via messaging apps for VIP clients 
chanel-qr-code-snowglobe-iphone-AR
Image source: Alper Guler

5. It promotes authentication and prevents counterfeits

QR codes are incredibly effective when it comes to prevention of counterfeits. By enabling traceability systems, companies can use QRs for internal use to track the production and logistics processes and empower customers to see all the details about the product, including the unique product codes to ensure it is not a fake item. QR codes are effective for luxury brands that wish to stop the counterfeits and ensure that all of their products are authentic and exclusive. 

6. It can become a part of fashion design

QR codes can be integrated in the actual design of the item setting a new trend for connecting physical products with digital experiences. Design in that case becomes an extension of the overall experience for customers and offers a great way for designers to become trendsetters. 

Such creative ways of QR integration is great for:

  • events and shows
  • starting a new trend and making a fashion statement for designers
  • promotion of brand’s values, especially if the focus is on technology and sustainability 

Supercode empowers users to include business logos, use branded colours, choose from a wide range of frames, and personalise a message. It takes less than a minute to create a beautiful QR code and enables designers to imaginatively create QR codes. 

qr-code-black-dsquared2-tshirt
Image source: Farfetch

7. It enables unique marketing campaigns 

QRs are now being included in marketing campaigns in the most creative ways. QR codes printed as window stickers to enable shoppable displays, on billboards in shopping malls and as ads on the shopping bags all offer great ways of ensuring a positive return on marketing investment. 

qr-code-harrods-polo-ralph-lauren
Image source: Marketing Week

8. It ensures that fashion campaigns are effective

Scanned QR codes enable fashion brands and retailers to analyse the performance of each of the scans and the marketing campaign in general. The scans placed on individual items can show how popular the fashion piece is, how often the code is scanned to repurchase the item or how curious customers are about the origins and materials of a product. The data found on Supercode analytics dashboard can be used to improve the campaigns and achieve marketing and promotional goals more efficiently. 

qr-code-fashion-sale-tag
Image source: Alliance Images / Shutterstock

Applications of QR Codes in the Fashion Industry 

1. Educational information 

Have less packaging while educating your customers about your products, returns and services the eco-friendly way. You can share about material origins, fair working practices, and even the shipping process. Informing customers about how to look after, clean and restore fashion items is also essential and can also be done with QR codes. 

If you are a fashion retailer, you can also include QR codes on the premises of your store to provide customers with information about the store, such as opening hours or return policies. 

2. Stories about your company

What is the story behind your brand? What are the values of your business? When consumers click the QR code to your social media or website, they can view stories in videos or blogs you upload so they can get to know your designers, models, see your production process and even virtually participate in your fashion photoshoots. 

3. Customization

Adding personalized experiences and options to your digital marketing campaign will entice customers to scan the QR code. Having different ways of styling clothing with colors and sizes will make it easier to make personal touches before purchasing.

4. Inspire app downloads 

It is easy to encourage current and potential customers to download the app of the retail store by placing QR codes on premises, in shopping malls or on any other promotional materials that go together with the purchase of the product. Incentivize QR code scans to app downloads with discounts on purchases and special seasonal coupons they can't receive anywhere else.

5. Feedback and customer service

Do you care about what consumers are saying about your brand or your new collections? How about improving your products and creating new ones? Use a feedback QR code to receive feedback with star ratings about your fashion items and the customer service provided online or in stores. Share the reviews online to boost sales or keep them to yourself for product improvement. 

Consumers can add comments right away and Supercode's dashboard analytics track where the feedback is coming from in the world immediately. Consumers even have the option of leaving their contact information so you can engage with them or send them product and event information in the future and keep the relationship going.

6. Re-ordering

Being able to re-order any quantity from your e-commerce site can be done by clicking a QR code on the packaging and sending them straight to your site. That is especially convenient for loyal customers who like ordering the same essential fashion and clothing items on a regular basis. 

7. Promotion for new collections 

People love exploring new collections and new seasonal fashion pieces. By placing QRs on promotional materials, on fashion items themselves or sharing QRs in stores and during the runway shows, brands can effectively inspire people to scan codes to learn more about the upcoming collections and pre-order exclusive and limited edition items. 

8. Engaging with consumers through social media

Use Supercode's social media QR code to boost the number of followers on your social media platforms. If Instagram, Twitter, Facebook, and other social media sites are where you can promote new fashion items, events, collect feedback, and announce company news, your goal is to gain followers quickly and easily to ensure customers receive the updates regularly and stay loyal to your brand. 

9. Coupons and sales promotions

Are you offering a discount or promotion for a limited time or a season? Is there a promotion you’ve teamed up with at a certain store? Now by clicking the QR code, get a coupon that gives out discounts to keep them coming back for more of your quality products!

10. Advertising 

QR codes are an effective way to advertise products for fashion brands. Placing QRs on windows can enhance the window shopping experience by encouraging people to scan the code and be redirected to a relevant link on the website or to a digital fashion show. Placing ads on receipts, packaging, leaflets that go together with fashion items are great places to include advertising on. 

How to Create a QR Code for the Fashion Industry

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create a QR code for fashion retailers, designers, fashion bloggers and others.

1. Choose the right type of QR code. Here are some of our suggestions: 

  • URL QR Codes - perfect for sharing website content or sending customers directly to brand information and stories. 
  • Social Media QR Codes - ideal for brands aiming to increase the number of followers on their social media accounts. Works great for designers, stores and bloggers.
  • Feedback QR Codes - great for placing a QR code on receipts and packaging to see how you can improve your products and customer service.
  • Email QR Codes - fantastic for questions regarding customer service, returns or suggestions and requests for personalised shopping and styling. 
  • SMS QR Codes - amazing for conversational commerce and styling advice. This code works everywhere as it requires no internet connection. 
  • vCard QR Codes - the easiest way for sharing contact information for designers, bloggers, shopping floor assistants and stylists. 
  • Plain QR Codes - best for making discount codes for seasonal or limited-time promotions in store or online. These codes are static and cannot be changed.
  • Bulk QR Codes - great for single-scan discounts for sales and promotions.
Supercode different types of QR codes

2. Create a code 

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready. 

create a QR code on Supercode QR code generator platform

3. Modify the design 

Create the design of the QR code to match your branding guidelines and make your code attractive for customers. Feel free to include your logo or branded elements, as well as use your colors and fonts. 

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams.

save QR codes to different folders on Supercode platform

5. Test the code

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code.

bright colourful QR codes generated on Supercode platform

6. Print the code 

Place codes on clothes, tags and labels, packaging, receipts and any promotional materials like brochures and shopping bags. 

Make it stand out and encourage customers to click with special offers and incentives.

Supercode QR code printed on a business card

7. Track analytics

Go to the Analytics dashboard to see how your codes are performing, who scans them, how often people interact with your codes and where the scans are coming from. 

Supercode analytics dashboard with QR code scans performance

Learn how to use our Bulk QR code generator here.

Best Practices for Using QR Codes for Fashion

1. Share AR experiences with consumers 

Adidas made a QR code for a virtual trash-filled ocean to have customers experience the AR of the issue and emphasize their eco-friendly side by showing how the plastic trash can be converted into materials that they make into shoes. They placed the QR codes in displays around the store, next to the shoe to promote it. 64% of people asked in the article said they would buy or stop buying a brand depending on their political or environmentally friendly positions.

man in adidas store holding up phone to qr code to an AR experience
Image source: Eye Candy Lab

2. Shoppable window QR codes

Zara placed this eye-catching code on the front of their shop windows to promote sales and attract customers to buy even after hours. Here, customers can scan the QR code and see all of the on-sale items at the moment which can entice them to come back later or order online.

qr code sticker on a window of zara shop
Image source: Twitter post

3. Share stories about fashion shows

Victoria Secret ran a campaign on their fashion shows to share their stories about the items worn, backstage content, find their website, social media content, and more. With stories about the fashion retailer, events, and combination with e-commerce, consumers are more inspired to scan a QR code and buy what they just have seen.

qr code TV advert to watch victoria's secret fashion show
Image source: reddit

4. Featuring products in real-time situations

Lacoste featured a QR code campaign that ran on television while Novak Djokovic was playing tennis in a match. While QR codes are not meant to be moving targets on constantly changing TV commercials, placing a code at the bottom of the screen which does not move, is a great example of a real-time situation that shows off the fashion in a practical way. This QR code was routed to the online store where athletic consumers could shop the products they liked on the professional athlete, from their own homes.

Djokovic playing a tennis match on TV with a Lacoste QR code advert at the bottom corner of the screen
Image source: Techcrunch

5. Discover amazing new looks

Tommy Hilfiger tempts customers with trendy style looks through scanning a QR code. Their brand offers the stories behind the looks to attract consumers into exploring more.

Explore the looks Tommy Hilfiger campaign for their app with qr code
Image source: Dribbble


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