QR Codes for Luxury Goods

bentley qr code digital display
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Using QR codes for luxury goods has many advantages regarding authenticity, traceability, increasing the flow of traffic to social media sites, and showing off authentic creativity through augmented reality (AR) experiences. The more information a consumer has about their exclusive product, the more incentive they have to purchase. QR codes can be used in any luxury industry such as fashion, vehicles, yachts, planes, and more.

Benefits of Using QR Codes for Luxury Goods

1. It’s reassuring for clients

Transparency in luxury consumer goods has been increasing over time because consumers love to know where their products came from, what the materials are, the working practices, and know products are quality driven with proof of authenticity. When goods are certified it adds value to them. Placing a QR code on tags and individual pieces of clothing and accessories gives every item its own unique digital identity. Adding a digital identity to every piece will ensure your customers that items are not counterfeit and they have their own special worth. Being able to trace the origins of fabric and other materials, as well as where their items come from is important to consumers who purchase high-end goods.

2. It's easy to make with customizable designs

Supercode allows users to customize striking designs with your brand logo and colors. Pair up with your favorite artist or designer on your marketing team to create an eye-catching code that will attract customer attention.

3. It's simple to promote AR experiences

To show clothes on models, fashion show experiences, drivers experiencing luxury vehicles in exquisite ambiances, have consumers scan a QR code. This can send consumers to a landing page or a YouTube video that features updated campaigns about the latest season's styles, products, new luxury car models, and more.

4. It amplifies personalized shopping experiences

For personalized shopping experiences, vCard QR codes allow for clients to connect with personal shopping assistants and salespeople for luxury vehicles and yachts directly. Moreover, they make it easy to direct customers to landing pages where they can customize clothes, accessories, and cars and yachts, online and special request them at any location.

5. It empowers unprecedented marketing campaigns

Marketing campaigns nowadays go beyond one-dimensional advertising. Linking QR codes to any campaign heightens the capabilities to allure customer attention and loyalty. Incorporate QR codes for intensifying videos with customizable experiences, adding contests with high-end prizes like trips for loyal clients, and having original music composed in campaigns in creative ways to accomplish positive marketing returns on investment.

a creative QR code for moet champagne on a book’s page
Image source: Lawless Concept

Applications for QR Codes for Luxury Goods

1. Raise brand awareness

QR codes inspire people to take a step further to scan the code and see what is on the other side. Scanning QR codes that lead to websites educates consumers and is more powerful than just having general knowledge of the brand. Knowing the history and philanthropies of luxury brands makes purchasing even more special.

red ferrari with QR code on hood on a race track
Image source: Fiz-x

2. Track valuable fashion items 

Since luxury goods are expensive, people tend to invest in security or pay for insurance. With QR codes, security and traceability are possible. Apps for high-end products that get stolen like handbags are a great example. Customers can download an app and scan the QR code on the bag to register it. If someone steals the bag it is traceable by the app.

QR code prada bag tracker website screenshot
Image source: Prada website

3. Offer services of personal shoppers and stylists 

QR codes can be placed on windows or vinyl stickers on windows or on business cards to link personal shoppers and stylists together with interested customers. Clients can scan a vCard QR code and receive contact information straight to their phones, or a social media QR code to see styling ideas about their work.

QR code business card la bella jewelry
Image source: Supercode QR Code Generator

4. Promote online and offline events 

QR codes placed on invitations, products, in-store brochures, and window displays as well as in magazines are powerful when it comes to promoting both online and offline events. Many companies invest in AR and VR experiences like fashion shows and private events with designers or artists and QR codes are an innovative way to spread the word about them.

5. Create a QR code payment system

Use QR codes for payment systems. When luxury brands ask for personal information, the QR code can transmit that immediately, like email addresses and home addresses for mailers.

6. Make it a part of your digital marketing campaign

Use QR codes as part of your digital campaign on billboards, magazine articles, store windows, and on merchandise itself for styling advice, looks, AR and VR experiences, and more. These campaigns are also more shareable amongst users who scan QR codes, whereas looking at a one-dimensional billboard is not as easily shared.

piaget necklace with QR code design
Image source: Jeffrey Donenfeld

How to Create a QR Code for Luxury Goods

Creating QR codes on Supercode is easy and takes seconds. Here is a quick guide on how to create QR codes for luxury goods to achieve your marketing and sales goals.

1. Choose the right type of QR code. Here are some of our suggestions:

  • URL QR Codes - perfect for sharing website content or sending customers directly to brand information, stories, AR experiences, and downloadable informational content. 
  • Social Media QR Codes - raise your followers by placing a QR code that is easily scanned by customers, on packaging, or on receipts.
  • Email QR Codes - fantastic for questions regarding customer service, returns, repairs, or suggestions. 
  • vCard QR Codes - place a QR code on business cards to share specific contact information for getting in touch with personal shoppers or sales associates.
  • Bulk QR Codes - functional for one-off scans for entry to exclusive events 
Supercode different types of QR codes

2. Create a code

Creating a code on Supercode is easy and takes seconds. Choose the type, the link or the content to include and click on save when you are ready.

create a QR code on Supercode QR code generator platform

3. Modify the design

Design an eye-catching QR code to match your branding guidelines and make your code attractive for customers.

modify design of a QR code on Supercode QR code generator platform

4. Add your QR code to a folder to organize your workspace

Add customizable categories for new folders in the Supercode dashboard. Or, add your new QR code to a preexisting folder, both of which you can share with your marketing and management teams.

save QR codes to different folders on Supercode platform

5. Test the code

Scan the code by directing your phone camera on it and check if all the content displayed is correct. To make changes, simply go back to the dashboard and edit the code.

bright colourful QR codes generated on Supercode platform

6. Print the code

Print the code on packaging, marketing materials, or on items directly.

Supercode QR code printed on a business card

7. Track analytics

Visit the analytics dashboard to get more information about how your QR codes are performing.

Supercode analytics dashboard with QR code scans performance

Learn how to create bulk QR codes with Supercode's QR code generator here.

Best Practices for Using QR Codes for Luxury Goods

1. Attracting customers to your store with trendy QR code designs

Louis Vuitton teamed up with Japanese contemporary artist Takashi Murakami to design a fabulous QR code for their Japanese stores and online stores. The stunning QR code incorporated their brand logo into the QR code and was displayed in their showroom window. When customers scanned the code it directed them to the Louis Vuitton online store.

QR code with panda for louis vuitton by Takashi Murakami
Image source: Stephen Gates Blog

2. Customization of products

With the glamorous Chanel BOY-FRIEND watch, one can tailor it to their wishes with various case sizes in gold or steel with optional diamonds and a wide array of beautifully colored calfskin, alligator calfskin, and tweed straps. At the end of building one's personalized watch, he or she may scan the QR code to take with them to the Chanel boutique for a price request.

QR code chanel boy-friend watch website screenshot
Image source: Chanel website

3. Educating sales staff with relevant facts

The Gemological Institute of America (GIA), amongst other gemology institutes, will be providing QR codes from now on with every exquisite item they certify. It benefits sales departments by giving them color, cut, carat, clarity, and relevant gemological grading information, so they can educate the customer with the knowledge provided.

GIA QR code for authenticity on pamphlet
Image source: Serendipity Diamonds

4. Promote your brand by giving something extra

Ralph Lauren Asia has made a gorgeous yet simple QR code that when scanned, routes to a WhatsApp sticker collection for customer interaction with other WhatsApp users, sharing adorable Polo Bear designs as opposed to basic emojis.

QR code ralph lauren polo bear whats app stickers

5. Meet the designer

Brian Atwood shared personal stories about what goes into his shoe collections and how he started his brand, by placing QR codes in their shoes. He speaks about his passions and inspirations, giving consumers a particular view into Atwood's authentic style and products.

brian atwood with shoes and QR code
Image source: Atwood by Douglas Friedman

6. Brand and customer interaction

Emilio Pucci made a QR code that scans directly to WeChat where consumers can chat with an associate directly about styling, ordering, and information. The QR code was placed on milled.com for the consumer to be able to chat with an associate before completing their purchase.

Qr code emilio pucci
Image source: Milled
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