QR Codes and the Rise of Mobile Marketing. Connect the Dots!

Mar 31, 2021
Asian woman scanning a QR code
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There are a dozen different ways to use QR Codes for mobile marketing purposes. In fact, QR codes have become one of the most effective tools in mobile marketing campaigns in the last few years. Whether you operate a brick-and-mortar or online business, QR codes have become a great way to market products and services to cell phone users.

Today, one can find QR codes across different industries, from fashion and event management to business services and the insurance sector. QR codes are also very easy to integrate in the marketing campaign and marketers have started strategically placing QR codes on billboards, in-door displays, magazines, web pages, clothing tags, merchandise, and other marketing materials

Why QR codes are so powerful when it comes to mobile marketing and why now is the time to introduce QR code technology into your marketing strategy:

QR codes are more popular than ever

If you want to drive more traffic, capture the attention of more customers, and increase profit margins, placing QR codes in marketing campaigns has become the best approach. The dynamic nature of QR codes allows businesses to position their business right in front of their target audience.

QR codes are easy-to-create for businesses and just as easy-to-use for customers despite their age or the knowledge of technology. High adoption rates amongst consumers make QR codes the tool marketers can no longer ignore. What is more, QR codes’ performance can be tracked and analysed which enables marketing teams to ensure that their marketing campaigns deliver a positive return on marketing investment. 

The creative ways that companies incorporate QR codes into their branding are also notable. Since the popularity of QR codes continues to rise and draw attention to merchandise, businesses are even partnering with other causes, charities, or even just promoting topics they support through the use of the codes. American food franchise, Chipotle Mexican Grill, sold out of their QR code t-shirts last fall in light of last-minute voting registration. They had created a QR code in the shape of their famous brand logo chili pepper and printed them on t-shirts with the phrase CHI-VOTE-LE. The QR routed to American voters' registration. This brilliant idea not only inspired people to act on a cause important to the brand but it gave Chipotle a chance to increase merchandise sales while showing their creative side through their marketing strategy.

Chipotle T-shirt QR Code
Image source: Marketing Dive

QR codes effectively connect physical products to digital content

QR offers a bridge between the digital and physical world that allows businesses to accomplish marketing goals faster. Essentially, a QR code is a physical link to the online world. Since there are many ways to connect digital content to physical products via codes, and there are many different objectives marketers can measure for the success of the campaign, marketing teams incorporate QR codes for a wide variety of mobile marketing activities. 

QR codes offer the fastest and most efficient way to convey or retrieve a piece of information and it is also easy to connect a QR code to a specific piece of digital content. Marketers can even customize the digital content as per customers’ needs. One of the most common use cases of QR codes is to educate consumers by sharing URL links, PDF files and online presentations. More creative campaigns link QR codes to videos, and even VR and AR experiences. The Chanel Augmented Reality Snowglobe is a great example of a unique marketing campaign promoted via QR code. During such events, tracking QR codes on mobile devices also allows businesses to see how well their campaigns are doing in the moment.

QR codes open up a dialogue between brands and consumers

Although QR codes are an efficient way to share links, it is not the only way to introduce QR codes into the digital campaign. With this technology, marketers can achieve a lot more!

For example, marketers use QR codes to establish a two-way communication channel with customers, encouraging consumers to reach out to businesses via SMS or email, submit enquiries, questions and suggestions, and leave feedback for further improvement of products and services. For example, La Bella Jewelry in the Dubai Mall placed a QR code in the shop window to encourage customers to get in touch with the brand representatives even without entering the store.  

Business card QR code
Image source: Supercode QR Code Generator

Social media QR codes are also effective to connect with customers on social networks, increase the number of followers, and boost engagement rates. 

Nissan boosted customer engagement by creating an inventive augmented reality experience for children. Kids can download a PDF of a car, color in their own car at the "factory", and virtually drive their car in a 3D A/R experience by scanning the QR code on the PDF and taking a photo of their colorful new vehicle. This is a family-friendly way to keep children engaged while staying at home and a creative way for Nissan to incorporate a free, value-added game into their brand. Afterwards, they invite you to share your vehicle on Instagram with the hashtag #NissanPlantTour to get users interacting with each other. 

Coloring AR book QR codes
Image source: Nissan Global

Feedback QR codes, on the other hand, are fantastic for asking customers about their experience in order to improve products and services in the future. Marketers always appreciate an opportunity to ask consumers about what they love and what needs improvement and since feedback forms are a lot more effective, QR codes are a must for feedback campaigns. To learn more about how to ask for feedback with QR codes, head to this article

QR codes make mobile marketing campaigns more creative

Before QR codes, mobile marketing consisted of ads appearing on smartphones, tablets and other mobile devices. The ads were placed on web pages, displayed as sponsored posts on social media, and integrated into mobile apps; all of the marketing activities were purely online. QR codes have opened up new opportunities for mobile marketing since they can be printed and placed in physical locations empowering to scale mobile marketing activities and promote products and services to mobile users by encouraging them to scan a physical QR code. What is more, the QR codes themselves can now be a lot more creative than traditional black and white squares. That enables businesses not only to benefit from new mobile marketing strategies but also make campaigns creative and interactive. 

What about consumers? 

When it comes to the experience of end-users, consumers love QR codes! They are simple and fun to use and are the easiest way to get informative content in the blink of an eye, by simply directing a mobile phone camera on a QR code. In addition, consumers appreciate the transparency and the lower barriers for them to learn more about the products and the supply chain of the business, connect with the brand online and be a part of the community. 

QR codes represent a customizable, trackable, and affordable option for businesses to make the information accessible to their target audience. Large corporations and small businesses use a streamlined and strategic marketing approach thanks to QR codes. In short, QR codes have become more of a necessity than a novelty for businesses.

Bluebite has recorded an amazing statistic showing significant growth in the number of scans in the last couple of years. In 2020 they had researched the use of QR codes between 2018-2019 to prove that people embraced scanning the codes and that even 35% of growth is for scans done on the same object more than once meaning that they are useful for permanent or updated information, reorders, and generally convenient if people are returning to scan them again. Since they are reaching more people, the percentage of scans also continues to grow at about the same rate.

QR code growth charts
Image source: Blue Bite

How to use QR codes in your mobile marketing campaigns 

Today QR codes are used to achieve different marketing objectives, such as increase the number of online sales, boost the number of app downloads, connect on social media, organise a competition, offer a free gift, raise awareness, promote a business, and increase profit. Explore different ideas for marketing campaigns on our blog or head down to our Solution page where you can find examples of some of the biggest companies in various industries integrating QR codes into their mobile marketing campaigns. 

Marketers continue to innovate and come up with unique customised QR code marketing campaigns. The possibilities are endless and the benefits are enormous. We are excited to see more and more QR codes used in mobile marketing. 

Supercode's QR code generator will get you to the top of your marketing game with an easy-to-use design system that will create an eye-catching code for you in just minutes. Use your branded colors and logo with a clear CTA and customers will see the value in your mobile marketing strategy and be inspired to scan. Sign up now and experience the benefits for yourself! Do take advantage of our free educational resources to learn how to best utilize your codes according to your industry and individual uses.

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